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NCSOFT reveals new brand trailer that looks back on 25 years of legacy in the MMORPG genre
NCSOFT (NC) revealed a new brand trailer ‘MMORPG SPIRIT’ that looks back on 25 years of legacy in the MMORPG genre. NC has been a leading game developer in the industry with its flagship PC MMORPG IPs including Lineage, Lineage2, AION, Blade & Soul.
NC has been a pioneer in the MMORPG genre since Lineage, the developer’s first MMORPG title released in 1998 that opened an era of online games in South Korea. The company’s latest campaign video celebrates the key features and milestones of its flagship IPs and invites players to experience a whole new world in TL.
- Lineage, the ‘first world’ to connect players through fun. The game came to be one of the first generation Korean online based MMORPG titles that laid a ground-breaking standard in MMORPGs. Lineage is acclaimed to have expanded games to an organic world that resembles reality by introducing large-scale battles fought between battle communities with dynamic rivalry and competition.
- Lineage 2, the ‘first world’ to overcome three-quarter view limitations. With Lineage 2, NC opened an era of 3D online gaming. The game introduced high-quality, immersive 3D graphics that conquered the world and made it one of the most popular online games.
- AION, the ‘first world’ to bring the battle to the sky. The game’s aerial combat system revolutionised how fights are perceived in the MMORPG genre. AION was also highly acclaimed for its artwork and music that reached orchestral levels.
- Blade & Soul, the ‘first world’ that combined creative storytelling with dynamic action. The game is acclaimed to immerse players into its captivating storytelling elements. Unique combat mechanics such as active counters, parrying and realistic martial arts techniques were highly praised among the game community.
- THRONE AND LIBERTY, the start of a whole new world. TL is NC’s upcoming MMORPG title. The game delivers conflict on a massive scale in a dynamic world that provides varying opportunities and threats for players. Amazon Games will be publishing TL in North America, South America, Europe, and Japan.
As part of the ‘MMORPG SPIRIT’ campaign, a digital artbook will also be released on NC’s official brand media ‘NC PLAY’ in the middle of June. The artbook will bring together the game art in Lineage, Lineage 2, AION, Blade & Soul, including early-stage character designs, concept art to realistic battles designed with delicate graphics that have not been revealed to players before.
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BLAST.tv Austin Major Becomes Austin’s First Arena Esports Event & Sells Out in Record Six Hours
BLAST, Live Nation, C3 Presents and the Austin Sports Commission announced that tickets for the highly-anticipated Counter-Strike Austin Major sold out within six hours, breaking all records of previous BLAST esports events.
The BLAST.tv Austin Major will feature 32 of the world’s top Counter-Strike teams competing for a $1.25 million prize pool, from June 3 to June 22, with June 19-22 taking place at a packed out Moody Center.
Counter-Strike is one of the world’s most iconic esports titles, with over 20 years of competitive history and a massive global fan base. As the first Counter-Strike Major in the U.S. since 2018, this event continues to solidify Austin’s position as a premier destination for world-leading events. Catch a glimpse of what is to be expected by viewing the last CS Major, in Paris.
The BLAST.tv Austin Major is anticipated to be one of the largest esports events ever hosted in the United States, with thousands attending in person and millions more watching online across 150+ territories in more than 30 languages.
In addition to the impressive international presence guaranteed at this event, it’s an exciting time for Texas-based esports teams like Complexity Gaming, headquartered in Frisco, Texas, to represent their home state on their home turf.
At a press conference last night at the Moody Center (livestream available on youtube) featuring remarks from Mayor Kirk Watson, Leo Matlock (BLAST), Jason Lake (Complexity Gaming), Drew Hays (Austin Sports Commission/Visit Austin) and Andrew Haworth (BLAST), the spokespeople revealed that the Austin Major will drive economic impact for the local community:
- The estimated direct economic impact of the Counter-Strike Austin Major in Austin is $30M+
- Estimated total attendance: 40,000+
- Estimated out-of-state attendance: 65%
- Estimated average daily fan spend: $481
- 15 broadcast days and 59 hours live from Austin
- 220+ million projected views and an estimated 30 million US-based viewers
(Credit David Brendan Hall)
The BLAST.tv Major adds to Austin’s growing reputation as a world-class event destination, joining a lineup of high-profile international events, including SXSW, Austin City Limits Music Festival, and Formula 1 at Circuit of The Americas.
The road to the Counter-Strike Austin Major has officially begun and will feature several exciting moments leading up to the final stage inside the Moody Center arena. Stay tuned for upcoming announcements including watch parties, tailgates, tickets and more by heading to BLAST.tv.
BLAST.tv Major dates and schedule:
- Phase One: June 3rd-6th (Downtown Austin)
- Phase Two: June 7th-10th (Downtown Austin)
- Phase Three: June 12th-15th (Downtown Austin)
- Playoffs: June 19th-22nd (Moody Center)
The BLAST.tv Austin Major will be the first to feature the Major Regional Qualifiers (MRQs). The MRQs are a brand new qualifying system to the Major – featuring a series of online qualifiers across 3 regions: Europe, Americas and Asia. Americas is split into separate North American & South American qualifiers and Asia is split into Oceania, China & Rest of Asia regions: Mongolian & Western Asia, China and Oceania and South East Asia. You can read more details on the qualifying process at blast.tv/cs/news/blasttv-austin-major-mrqs-info.
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Aristocrat Interactive Names Nir Hakarmeli as New iGaming & Sports Managing Director
Aristocrat Interactive appoints industry veteran to lead the of iGaming & Sports division and drive global expansion
Aristocrat Interactive is pleased to announce the appointment of industry veteran Nir Hakarmeli as the new Managing Director of its iGaming & Sports division. This strategic hire underscores Aristocrat Interactive’s commitment to enhancing its digital offerings and expanding its presence in the global online gaming and sports betting markets.
In his new role at Aristocrat Interactive, Nir will lead the iGaming & Sports division, focusing on expanding the company’s portfolio with complementary products and content for both land-based and online operators in major regulated markets. His deep understanding of operator and customer needs, honed over 14 years in various B2C roles, positions him well to drive value for business customers and align offerings with their goals.
Nir expressed his enthusiasm about joining Aristocrat Interactive, stating, “What excites me most about this role is the opportunity to drive growth by delivering a diverse range of innovative offerings to operators worldwide. The chance to contribute to this growth and lead a team with the potential to become a true global leader in the coming years is incredibly motivating.”
Moti Malul, CEO of Aristocrat Interactive said “We are on an exciting journey at Aristocrat Interactive and the addition of Nir to the team showcases our commitment to our operators and partners. With his extensive experience and knowledge, I have no doubt that that we can continue to delight our partners by taking their business not only to new levels, but to new heights.”
Nir brings over a decade of extensive experience in the gaming industry, having held key leadership positions across several prominent organizations. Most recently, he served as the International Managing Director at Evoke, where he played a pivotal role in steering the company’s international operations and growth strategies. Prior to that, Nir was the Gaming Director at William Hill, contributing significantly to the company’s gaming initiatives.
The post Aristocrat Interactive Names Nir Hakarmeli as New iGaming & Sports Managing Director appeared first on European Gaming Industry News.
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Level Up: Die Bayerische extends main sponsorship contract with Berlin International Gaming (BIG) for another two years
The insurance group die Bayerische continues its successful commitment to e-sports by extending its main sponsorship partnership with Berlin International Gaming (BIG) for an additional two years, until the end of 2026. Since 2021, die Bayerische has stood as a strong partner alongside BIG, supporting one of the most innovative and dynamic sectors of the digital entertainment world.
Martin Gräfer, a member of the board at die Bayerische, explains: “BIG is much more than a classic sponsorship partner for us. The community around BIG is young, digital, and future-oriented—a target group with which we, as an insurer, want to engage in dialogue. Our partnership shows that insurance companies are also relevant in this dynamic world. The renewed contract extension is a clear sign of the sustainable success of our commitment.”
More Than Just Sponsorship: die Bayerische as an Active Part of the Community
Over the past few years, die Bayerische has established itself as a credible player in e-sports, supporting BIG not only as the main sponsor but also through innovative community formats and activations. Whether at Gamescom or during special online events, the company creates genuine added value for the gaming community by focusing on authentic interactions.
A special highlight was the joint youth development program “die Bayerische x BIG SELECTA” in 2024, which discovered and specifically promoted emerging talents. This initiative will continue in the coming years, providing young players with opportunities to build a career in the professional e-sports scene.
Strategic Expansion: Broadening Focus in the Area of Trackmania
In addition to the successful collaboration in League of Legends, die Bayerische is intensifying its commitment in the Trackmania sector. With top players Dennis “Massa” Lotze and Nico “GranaDy” Gyarmati, alongside analyst and content creator Lars “Lars” Buchholz, BIG is further expanding its Trackmania division. In doing so, die Bayerische is deliberately entering a community with significant reach and strong identification potential. After several successful years in League of Legends and two championship titles in the Prime League, the newly formed team currently leads its group with three victories, positioning itself strongly as it enters the Play-Off phase of Germany’s top league.
Daniel Finkler, CEO of Berlin International Gaming, emphasizes: “The partnership with die Bayerische has proven to be a true success model. Extending our collaboration by two more years speaks to the mutual trust and shared successes. We look forward to developing innovative formats, setting new standards in e-sports together, and we thank you for the ongoing support.”
Insurance Reimagined in the Digital Age
The extension of this sponsorship underscores die Bayerische’s strategy to position itself as a modern, approachable, and digital insurance brand. By deliberately building trust within the gaming community, the company is pioneering new paths in customer engagement and establishing itself sustainably as an innovative insurer for tomorrow’s generation.
Note: This article is a translation from the original language, which is German.
The post Level Up: Die Bayerische extends main sponsorship contract with Berlin International Gaming (BIG) for another two years appeared first on European Gaming Industry News.
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