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Five Years since Launch Affiliate Annual GGR Grows 60%: Affilka by SOFTSWISS Takes Stock of 2022

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This winter Affilka by SOFTSWISS celebrates a five-year partnership with its first client – N1 Casino.  On this landmark occasion, the team behind the award-winning affiliate tracking platform reflects on the product performance and reviews the most significant updates for 2022. 

With its client portfolio increased by 60% and 56,000 new affiliate accounts registered in 2022, Affilka now provides reliable support to 200+ live brands. Alongside this, affiliates brought 10 million new players to operators during the same timeframe.

AFFILKA’S GROWTH IN NUMBERS

On the whole, 2022 was a rewarding year for Affilka with the following YoY metrics:

  • Total affiliate GGR increased by 60%
  • Total player deposits amount increased by 53%
  • Total affiliate payments increased by 46%

In addition, the previous year was award-winning for the platform. SiGMA Balkans & CIS recognised Affilka as the Best Affiliate Tracking Software of 2022.

Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments: “We have come a long way since signing our first client, N1 Casino, and we’re very proud of what we have achieved. Not only do we continue to grow our platform’s capabilities, but we have also improved our partner retaining skills. This is evidenced by the fact that N1 Partners Group is still our active client running six projects on our affiliate platform. Affilka shows significant client growth every year, and we are confident that we will perform even better in 2023.”

KEY PRODUCT UPDATES

First off, clients are now offered to leverage a CPL commission model. Compared to the CPA option, which requires specific actions from players upon registration, the CPL model includes payments for all registrations with the possibility to exclude commissions on certain terms. For example, if a player has not been verified or has another account with the casino.

Another significant update is the Reports API tool giving access to real-time statistics on brands, marketing campaigns and player activity via easy-to-use API calls. The tool makes the reporting process quicker and more transparent, giving partners deep project data for making timely adjustments if necessary. 

In 2022 the Affilka team made an important addition to its toolbox by launching the Poker Module, which expanded the platform reach by enabling online poker sites in addition to online casinos and sportsbooks. 

Affilka’s frontend features have also undergone changes. Now the platform offers a flexible application interface configurator and partner program customisation to match key brand visuals. The most demanding clients can use the Frontend API and build an entire interface from scratch.

WHAT COMES FOR 2023

Despite the fact that the cryptocurrency market faced certain changes in 2022, Affilka’s team highlights the growth of partners’ interest in crypto support and is expanding affiliate platform functionality in this direction. Another trend, based on Affilka’s data, shows that more and more affiliates chose stable coins as USDT for the affiliate payment currency.  

Anastasia Borovaya, Head of Affilka by SOFTSWISS, highlights: “The Affilka team is constantly improving the platform functionality to meet market demands. For those who prefer crypto, in 2022 we launched a cryptocurrency affiliate cashout option in partnership with Cryptoprocessing .com by CoinsPaid. Previously, partners could make payments to affiliates’ crypto wallets in digital coins only. The new feature allows making payments from operators’ fiat bank accounts to affiliates’ crypto wallets. For example, it is possible to pay EUR to USDT wallets or USD to ETH.

Besides that, in 2023 operators would seek tools generating detailed player reports and audience behaviour forecasts, to be able to quickly respond to the change. Another trend typical of Affilka’s partners is obtaining local and exotic licences such as Greek, Bulgarian and Comorian.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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S8UL Esports Unveils Power-Packed Call of Duty: Mobile Roster, sets its sights on national and international CODM glory

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This strategic move underscores S8UL’s unwavering commitment to expanding its presence across diverse video gaming titles

S8UL Esports, a global name in esports and gaming content, is thrilled to make its mark in the Call of Duty: Mobile (CODM) competitive scene with a formidable lineup of battle-hardened veterans. This new roster is primed to take on the best in the world and solidify S8UL’s position as a powerhouse in CODM esports.

The new S8UL CODM roster features:

  • Zeel Patel (Neutrino)
  • Samruddha Ghadge (SAMs)
  • Samartha Ghadge (JOKOs)
  • Rishi Dubey (Trunks)
  • Glenn Varshan (Ghost)
  • Chiranthan Shetty (BurnZ) – Team Coach

The roster boasts an enviable mix of experience, firepower, and tactical prowess. Neutrino and Trunks, in particular, have already made history by being part of their earlier lineup that secured a runner-up finish at the Call of Duty: Mobile World Championship 2023. Their journey to the grand final included a defining 3-2 victory over North American giants Luminosity Gaming, highlighted by a spectacular 7-0 sweep on Meltdown in the decisive Search and Destroy match, one of the most memorable moments in Indian CODM esports history.

Commenting on the team’s latest foray into CODM, Animesh Agarwal, Co-Founder of S8UL, said: “At S8UL, our vision has always been clear—whenever we enter a title, we aim to set the stage on fire, not just nationally but globally. CODM is no different. We’ve built a team we have immense confidence in, and I look forward to supporting them in reaching their full potential. This is an exciting new chapter for us, and we can’t wait to make our mark.”

With a squad filled with veterans who have competed at the highest levels of CODM, S8UL is ready to shake up the competitive landscape. The team will be making its debut in upcoming high-stakes tournaments, setting its sights on national and international championships and bringing laurels for the country.

“Joining S8UL is a massive opportunity for all of us. With the organization’s backing and vision, we have everything we need to push our limits, refine our strategies, and take on the toughest competition. We have the experience, the hunger, and the skill to compete with the best in the world, and we can’t wait to prove it on the battlefield and make the country proud on the global CODM stage,” said Zeel Patel aka Neutrino, IGL

Recently, S8UL made headlines by announcing its expansion into VALORANT with a star-studded roster, reinforcing its ambitions in the FPS competitive scene. S8UL Esports, renowned for its dominance in both competitive gaming and content creation, has already made waves in titles like Pokémon UNITE. With multiple Esports Awards and MOBIES wins to its name, the organization continues to expand its presence in the global gaming scene. The addition of a high-caliber CODM roster marks another significant step in its esports journey, reinforcing its commitment to elevating Indian esports on the world stage.

As S8UL Esports embarks on this exciting new chapter, the organization remains steadfast in its mission to set new benchmarks and create unforgettable moments in the world of esports. Stay tuned as S8UL Esports prepares to unleash its Call of Duty: Mobile roster onto the competitive circuit, with one mission in mind—victory.

 

The post S8UL Esports Unveils Power-Packed Call of Duty: Mobile Roster, sets its sights on national and international CODM glory appeared first on European Gaming Industry News.

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ITL Spain welcomes new Customer Support Advisor

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Innovative Technology Ltd. (ITL) are pleased to welcome Àlex Ventura Vilalta Customer Support Advisor, to their operations in Barcelona, Spain.

Àlex’s role is to provide first line customer support and advice to ITL’s customers in the region. The company has two main divisions; cash validation equipment and age & identity verification technology.

Commenting on ITL’s latest appointment, Bohke Otten, Senior Support Engineer for ITL said, “I am delighted to welcome Àlex to the team. He brings extensive help desk experience from previous roles so is accustomed to providing excellent customer service and solving technical problems. Àlex is already proving to be a key part of the support team and he has a fantastic rapport with our customers. His appointment further strengthens our ability to provide customers with a local, dedicated contact for technical assistance and advice.”

Commenting on his new role with ITL Àlex said, “In September 2024, I had the privilege of joining Innovative Technology as Customer Support Advisor for the Spanish market. I was attracted to ITL by its rich history, innovative cash validation products and forward-looking vision. I am working with various products such as the NV22S, Spectral Payout and SMART Coin System offering support to both retail and gaming customers ensuring that each interaction is positive and productive. I attended my first ITL exhibition, ICE Gaming in Barcelona, at the beginning of the year which was a great experience and enabled me to meet some of our customers face-to-face. I have always been fascinated by technology and how it can transform the way we do things and enjoy helping customers overcome technical challenges, so I am very excited to be part of this great team.”

Concluding Bohke said. “With an educational background in systems, networks and application development, Àlex has the technical expertise and knowledge to maintain the high level of customer support that our customers are familiar with. He values the importance of precision and efficiency in customer service and is a real asset to the team. I look forward to working with him to further develop our business, continuing to provide our customers with first-rate technical support.”

 

The post ITL Spain welcomes new Customer Support Advisor appeared first on European Gaming Industry News.

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kwiff sponsors Millwall FC for FA Cup Clash with Crystal Palace

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kwiff, the super-charged sports betting service, is proud to sponsor Millwall FC in their FA Cup tie against Crystal Palace at Selhurst Park  tomorrow.

The game will be broadcast live on BBC One, presenting a prime opportunity to showcase the kwiff brand to a nationwide audience. This sponsorship aligns with kwiff’s ongoing mission to raise brand awareness across the UK and Ireland, bringing its Supercharged betting experience to more punters than ever before.

Tomorrow’s clash will be the eighth time the two sides have met in the FA Cup, with the Lions edging the head-to-head by four games to three.

Director of Acquisition at kwiff, Garry McGibbon, said: “We at kwiff are very pleased to partner with Millwall FC before their upcoming FA Cup clash at the weekend. We’ll have our fingers crossed The Lions can Supercharge their way into the next Round!”

“We’re delighted to have kwiff on board for this weekend’s FA Cup Fifth Round tie against Crystal Palace,” added James Voisey, The Lions’ Head of Commercial. “The guys have been brilliant in throwing their support behind us, so here’s hoping they bring us luck and they’re on the winning side!”

The post kwiff sponsors Millwall FC for FA Cup Clash with Crystal Palace appeared first on European Gaming Industry News.

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