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The iGaming business is fast expanding its boundaries and entering new markets, owing to a growing demand for remote gaming. As far as online gambling and sports betting go, Africa is one of the major untapped markets.

Developers, investors, and iGaming solutions companies are slowly realizing the growth potential and are taking steps to explore the sizable market potential.

Gia Janashvili has years of experience helping local iGaming brands understand their potential clients and reach targeted audiences.

We conducted a short interview with Gia Janashvili, who shared his thoughts on the budding African iGaming marketplace and what that means for users and gaming providers.

Pan-African iGaming Market Growth Potential

Africa, as a whole, has seen an economic upturn in recent years. Mobile devices and Internet access are quickly becoming affordable commodities to millions. In fact, one statistic shows African internet users in 2019 accounted for 11.5% of all internet users.

Africa, particularly the Sub-Saharan region, has a relatively liberal stance toward the practice of online betting and casino gambling. This has created an opportunity for investors and developers to provide turnkey gaming services to millions. South Africa has the largest iGaming sector, followed by countries like Uganda, Nigeria, and Kenya.

One nation investors have fixed their eyes on lately is the Republic of Congo (Brazzaville). Gia Janashvili is a majority shareholder in Paridirect, an online casino, and sports betting portal catering to the Congo-Brazzaville market. In an interview, he explained what led him and VeliServices – the iGaming solutions company he co-founded – to throw their support behind this brand.

“Africa has untapped potential for growth in the iGaming sector,” said Janashvili. “But investors usually look for steady markets like South Africa and Nigeria, disregarding peripheral countries like the Republic of Congo, not to be confused with the Democratic Republic of the Congo.”

Despite a population of just 5.5 million, Janashvili believes countries like the Congo provide a real opportunity for those with the right business-to-client approach.

Challenges Facing iGaming Providers

Success in a market as small as Congo has its challenges. For comparison, South Africa has a population of 60 million and Nigeria is around 215 million. Both make the Republic of Congo seem very small in contrast.

“The market size is considerably smaller than competing markets in South Africa and Nigeria,” said Janashvili. Cybersecurity also poses an issue due to the increase in internet users. However, according to Janashvili’s VeliServices, “data is the new gold,” and there’s still gold to be struck even in these markets.

“Our B2B2C business model enables our clients to reach targeted audiences using a personalized approach,” said Janashvili. He voices that success in the iGaming industry in any market entails learning what users need and how they behave so the gaming provider can offer more customizable solutions.

VeliServices Enters African iGaming Industry

Providers need resources to conduct market analyses, which usually entail sizable investments in unfamiliar waters. The goal of VeliServices is to create a bridge between gaming brands and their targeted users in a specific region. Janashvili argues every market is different and requires providers the right approach to connect with users.

VeliServices is an all-in-one package that provides turnkey solutions to gaming businesses to conduct data analyses and better understand the market. His platform offers data security, analytics, and anti-fraud machine learning tools that allow operators to gain a foothold in a given market and expand.

Paridirect.com is a relatively new project catering to the market in the Republic of Congo. Janashvili, who is a shareholder in Paridirect, indicates he and his company aim to lay the foundations of what could potentially be a lucrative and engaging market akin to the ones in Kenya or Uganda.

Legal Status of Online Gambling and Sports Betting in Africa

Another reason for the fast expansion of the African iGaming scene is the relaxed legislation on gambling and sports betting. South Africa is possibly the only African nation with a booming iGaming sector with predefined online casino gambling and sports betting laws. Other countries have limited regulation or lack legislation that defines the rules of interactive gaming. Oddly, a lack of clear regulation can also cause issues itself. Janashvili believes local governments could be impelled to take action to create a legal framework if they see a rise in investments in the industry.

“Right now, you have many African markets that are unregulated,” he says, adding that this could expose users and operators alike to fraud and cyber-criminal. “If investors shift focus to smaller markets, local legislatures could prompt a more robust position on gambling regulation.”

Final Thoughts

Clearly iGaming’s potential for growth is impressive. With so many untapped markets around the globe, there should be no question as to the future of the industry. Expansion into these untapped markets is the next phase for the sector and Africa is at the top of many investor’s priorities. Gia Janashvili and VeliServices stand poised to tap the potential of the Republic of Congo, but it only leads to the question: What other untapped markets in sub-saharan Africa can be opened for iGaming?

The recent popularity of online casinos with even the most experienced players has significantly increased the competition within the online casino industry. This competition has added a much-needed effectiveness in the business models of many online casinos.

This effectiveness of an online casino can stem from a vast array of unique attributes that attract eager and responsible customers, these are:

• A website that stands out with great design and practicality 
• Payments being as quick and safe as possible 
• A variety of entertaining video games 
• 24/7 customer support 
• Accessibility

A Thorough Website

The first thing a potential customer strolling the internet sees is the website. Online casinos need to have an alluring, readable, and practical website. For instance, the website should be well-built with proper graphics and animations.

It should be extremely easy to use with key large buttons, such as a sign-up button. The games should be easy to navigate through and every page of the website should include critical information that is to the point. To aid practicality, the registration process should be as smooth as butter to solve through.

Payments are Key

Online casinos are popular and successful because of their emphasis on making the payment process as uncomplicated as possible. There will be no long lists of paperwork and legal issues to be attended to right before you are about to withdraw that massive win.

Moreover, payments are relatively quicker than a brick and mortar casino; it takes an average online casino to deliver payments to players within 10 to 20 minutes. There are also several payment methods catering to the vast diaspora of customers out there. Visa, MasterCard, and other payment method providers such as Cash App, should be readily available on the best websites.

A safe and trusted payment infrastructure of an online casino is indispensable in providing it with credibility and trust. This is achieved through state-of-the-art encryptions and servers that are constantly monitoring safety and security.

Video Games Draw Customers

Online casinos are all about the flawless and appealing gaming experience. Princess Casino is a relevant example in the gaming regard. The online casino is known for providing incredibly entertaining video games in all fields of gambling, notable ones being Blackjack and Poker.

These games are known to be innovative as they incorporate the most latest form of graphics and mechanics offered by a topnotch video game of a similar stature. These prized assets of Princess Casino include:

• Gates of Valhalla 
• 243 Crystal Fruits 
• Wolf Gold 
• 8 Tigers Gold 
• Gates of Olympus 
• Sweet Bonanza

A typical successful online casino will have such a list of video games; a larger number of video games is directly proportional to the online casino being highly successful because the customer pool will sufficiently increase.

24/7 Customer Support

Round-the-clock customer support, also known as live chat, is a common feature of almost all online casinos because of its user-friendliness. On average, it takes live chat up to 60 to 90 seconds to solve a customer issue or confusion, making it an indispensable tool for online casinos to practice safety and security across the platform as all discrepancies are immediately dealt with.

Accessibility

You, as a customer, have to ensure that your chosen online casino offers you the ability to play your favorite games and earn money on your phone app without a hassle. This means that the casino should have a well-running app. Accessibility also includes allowing the customer to make payments in crypto because this form of digital currency is readily available as numerous people possess it nowadays.