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Swedish heavyweight in the gaming industry swims against the tide – Putting it all on the table (games)

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On the 7th of June the industry’s latest player has hit the casino floor. Codeta is an innovative Live Casino with a mission to give table games a new online home. The goal is set high and clear – Codeta will be the world-leading site for Live Table Games.

Investors are also excited with the vision and concept and were keen to climb on board, putting just over €2 million on a table of their own, in startup financing. A year deep into the development process in close collaboration with heavy hitters such as Evolution Gaming, Net Entertainment, LynxEye, Another Agency – and of course by talking to future players – Codeta is coming together.

Rather than seeking inspiration online, Codeta looked to the elusive world of exclusive casinos to get a better sense of how to emulate that sophisticated and timeless sensation you get when thinking about a classic casino environment. But how would you bring a sensation online? The sound from the roulette wheel, a card turning, the soft voices of the spectators and an authentic live dealer. Wouldn’t it be nice to be able to talk to the dealer in your own language? When there is a will (and pioneering technology), there is a way.

Codeta’s gaming portfolio is carefully selected in close collaboration with the industry’s top technology providers of Live Casino partners, among them Evolution Gaming which is Europe’s leading live casino providers.

Codeta combines a modern demand with a timeless supply. Rather than endless rows of glimmer slots, the felts from classic tables games dress the site in green and there is always a table close by. Another classic table game is Baccarat, well known but little played and until recently virtually undeveloped online.

The thought of betting on table games and leaving the slots and colorful animations that has set the online standard lately is something that Codeta’s founder Edward Ihre finds both appealing and important.

We are leading by example and paving the way for a cleaner and more professional gaming environment. I have always loved table games and I truly believe that it is time to put quality before quantity in our business. It’s time to bring table games to the people”.

Edward Ihre has been a lively voice in the international gaming industry since early 2000. His experience shows that when you discuss gaming in complex jargon, you lose a lot of players, especially the less experienced. Combined with complicated rules and a fear of hidden costs, trust runs low.

Codeta’s plan to build trust is to offer well written, comprehensive and easy-to-follow tutorials that are always close by. Hidden costs are eliminated and clear payment solutions are set to a higher standard. The people behind Codeta, who are real people with real photographs on the site, are easy to contact.

It is true that all net casinos claim a high level of transparency. If that were true for our competitors, we would not need to set a new industry standard and re-build the players trust in the business. But it is and we will”, says Edward Ihre.

For more information, please contact:
YrsaThunholm

Chief Operating Officer
Phone: +46 70 850 08 58

Skype: yrsa.arlert

Email: [email protected]

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

Conferences

We are sponsoring the prizes at ASEAN Gaming Summit Poker Freeroll

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We are excited to announce our first event sponsorship and we would like to thank our friends at All-In Translations for the opportunity and initiative. As a strategic partner of Asia Gaming Brief (organizers of ASEAN Gaming Summit), the honor is even higher. (see EEGMedia/EEGEvents engages in strategic partnership with Asia Gaming Brief)

It was great to see that All-in Translations will once again host the official poker tournament of the ASEAN Gaming Summit in March and we want to make it even more interesting for the players by giving some prizes on behalf of our company.

The tournament is a freeroll for delegates attending the conference and we will be sponsoring the prize pool with no less than three packages of great value.

Prize 1 (worth $1600): 1 Seasonal ticket for a company representative which includes access to 5 EEGEvents in 2018.

The ticket includes access to the conference/seminar, complimentary lunch and access to all networking sessions.

More details about the events can be found on the official landing page of the events division: www.eegevents.org


Prize 2 (worth $550): Tickets for 2 EEGEvents in 2018 for a company representative. 

The winner can choose from the above list of events.


Prize 3 (worth $900): Featured radio spot for 3 months and interview on iGaming Radio

The player who wins this gets the opportunity to present the company with a radio spot which will be streamed during peak hours on iGamingRadio.comThe radio spot can be created by the representative’s team or by the team at the first online radio dedicated exclusively for the b2b sector of the online gambling industry. A selected representative will also get the chance to take part in the Innovation Talks monthly show and discuss the latest innovation in the industry.

As you may already iGaming Radio is the first online radio streaming gaming related news exclusively through daily shows, interviews and press releases. The aim of the station is to keep its audience connected 24/7 with the online gaming industry by playing awesome music and serving the news first hand.

You can tune in on www.igamingradio.com


About ASEAN Gaming Summit

TECH TRENDS, CONVERGENCE, STRATEGY, RETURN ON INVESTMENT
20-22 MARCH, 2018, CONRAD MANILA, PHILIPPINES

The ASEAN Gaming Summit draws together the region’s leading operators, regulators and suppliers, who are successfully developing the next generation of gaming offerings, both terrestrial and online.

From new-style integrated resorts, addressing the premium mass market, to sports betting innovations and online gaming, this event is for anyone with an interest in this dynamic region.

Mark your calendars for 20 -22 March, 2018.

For any questions about the 2018 conference, send an email to [email protected] or visit the official website www.aseangaming.com

 

About All-In Translations

All In Translations is the only Language Service provider offering such a large variety of languages (70+) combined with a true enthusiasm for iGaming, hence their slogan “We speak your iGaming language”.

They are now a market-leading provider of language services to the iGaming industry. Their high-quality standards and service level are ISO certified and trusted by several of the biggest platform providers, developers, operators and affiliate marketers. The team helps companies like Playtech, William Hill, Betfair, Microgaming, Interblock, Betsson and many more to boost their online presence and grow their brands internationally.

The subject of iGaming has been their bailiwick since the company started up in Malta in 2008, meaning that all their linguists and project managers have both a strong knowledge of and a genuine passion for casino games, poker, sports betting, lotto, bingo, trotting, backgammon, roulette and more.

Visit their official website for more details: www.allintranslations.com

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News

European regulators to ban binary options and crackdown on spread betting

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European regulators revealed plans to outlaw one of the most popular trading products available to the public.

The European Securities and Markets Authority (ESMA) wants to ban the sale of binary options to retail clients.

The prohibition is part of a wider clampdown on the spread betting sector that would also see contracts for differences leverage (CFD) limits – the amount of risk/reward a retail investor can expose themselves to – dramatically reduced.

One year ago, City watchdog the Financial Conduct Authority (FCA), surprised the spread betting sector by unveiling its own plans to protect retail investors. A number of other European regulators followed suit and during this summer the matter was passed onto ESMA, so changes could be imposed Europe-wide.

ESMA said it will conduct “a brief public consultation in January 2018” on its plans. Once put in place, it would be the first time ESMA has used so-called “intervention powers” in financial markets.

The changes may come as a blow to some spread betting firms, which have booked bumper profits during 2017.

Others, of which CMC Markets has been very vocal on several occasions, believe the clampdown will help business by forcing rivals that focus on “lower-value” customers out of business.

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EEG iGaming Directory

William Hill airs concerns over NYX-Scientific Games deal

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William Hill has said that it is to consider its options regarding Scientific Games’ proposed acquisition of NYX Gaming Group.

 

In September, Scientific Games agreed to acquire NYX for approximately CAD$775m (€525m/US$609.2m), in a deal it said would lead to the creation of a “global digital gaming and lottery powerhouse”.

However, William Hill has now said it will look in detail at the deal in regards to contractual rights it obtained when it enabled NYX to purchase OpenBet.

William Hill said “no decision has been made at this time” and, despite reports, “refutes in the strongest terms that any anti-competitive measure have been requested or is being demanded”.

The company added: “William Hill confirms that it has issued a conversion notice to convert its holding of convertible preference shares and has commenced legal action in order that it may also vote such shares at the special meeting of shareholders.

William Hill does not wish to make any further comment on those proceedings at this time, other to confirm that it will continue to act in the best interests of its shareholders.

William Hill owns and controls 6,800,000 ordinary shares of NYX and £80m of preference shares of NYX Digital Gaming, an indirect wholly-owned subsidiary of NYX.

Theses shares are initially convertible into approximately 40,723,339 ordinary shares of NYX, based on an initial conversion price of CAD$3.67 per ordinary share.

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