Yesterday, Google introduced its new logo and now you can see this change updated on every search page you open in any country in the world. The announcement comes after, one month ago the search giant unveiled a major restructuring of their company, now it seems that Google is updating its image as well. The new Google logo still remains as designers call it, “a wordmark”, but it’s now using a sans-serif typeface, making the logo look a lot more modern and playful. The colors touch is also been made softer than it used to be. If you look close, the logo seems to be a bit a resemblance of the logo of Google’s new parent company, Alphabet. Alphabet’s wordmark has a similar look, and this update makes the two companies “design language” fall more inline.
You may see in the animation bellow, that Google’s logo has been evolving ever since it was created in 1998. But this is its biggest change since 1999, when Google first cleaned up the lettering and settled on its four colors. Since then, the logo has just been flattened out more and more, with today’s update represents a huge leap and a huge change of the image. In addition to changing up the wordmark, Google is also changing the tiny “g” logo that you see on browser tabs. It’s now going to be an uppercase “G” that’s striped in all four of Google’s colors. Google says that the new design will be rolling out across all of its products soon — in fact, it’s already on Google’s homepage, with an animation that wipes away the old logo and draws in the new one. Way to go Google design team!
Has the new CEO got anything to do with the changes?
As quoting an article we found at an online casino affiliate website, cassaon-casino.com about Mr. Sundar Pichai, it certainly has:
“It goes without saying that he’s got his work cut out-Google search, ads, Maps, apps, YouTube and Androids are now his responsibility, tens of thousands of Google employees will now report to him. In 2014, 89 percent of Google’s $66 billion revenue came from the division he’s now heading.
Sundar might not be as well-known to the average Google user as Page or Brin but the new king of Googleplex has made the right waves in the company for many years now. He’s the talent behind Google’s ”new secret” weapon against Microsoft; the Google toolbar and Google’s Chrome browser. To top it all no one objected when he was announced the new head of Google.“
So why did Google decide to make the change? And why now? In some of their recent posts, Google discusses how technology has changed over the years and how users are now interacting with its products and with the internet at large. We think that this logo should better reflect the reality that Google is no longer a site you visit on a desktop computer or smart phone — it’s a huge collection of sites, apps, and services that you visit on PCs, Chromebooks, smartphones, and anywhere you can find a web browser. What the hell, they even have their own browser.
Google has stated that its new logo is meant to reflect “this reality and [show] you when the Google magic is working for you, even on the tiniest screens.”
Optimized for low-bandwidth internet connections
It seems and we agree, that the new, simpler lettering is supposed to scale better to smaller size, making the wordmark more distinct and easier to read. It’s also supposed to be easier for Google to display on low-bandwidth connections: Google says that it’s made a version of its logo that’s “only 305 bytes, compared to our existing logo at ~14,000 bytes.” This optimization goes in hand with Mr.Sundar’s big goal, the one to bring the internet and Google, of course to areas of the world that don’t already have it, that small difference is definitely going to be an important one. At least in loading the website.
Bellow you will find their latest posted video on the Google YouTube Channel, enjoy!
