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Google reloaded, new logo and major restructuring

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Yesterday, Google introduced its new logo and now you can see this change updated on every search page you open in any country in the world. The announcement comes after, one month ago the search giant unveiled a major restructuring of their company, now it seems that Google is updating its image as well. The new Google logo still remains as designers call it, “a wordmark”, but it’s now using a sans-serif typeface, making the logo look a lot more modern and playful. The colors touch is also been made softer than it used to be. If you look close, the logo seems to be a bit a resemblance of the logo of Google’s new parent company, Alphabet. Alphabet’s wordmark has a similar look, and this update makes the two companies “design language” fall more inline.

You may see in the animation bellow, that Google’s  logo has been evolving ever since it was created in 1998. But this is its biggest change since 1999, when Google first cleaned up the lettering and settled on its four colors. Since then, the logo has just been flattened out more and more, with today’s update represents a huge leap and a huge change of the image. In addition to changing up the wordmark, Google is also changing the tiny “g” logo that you see on browser tabs. It’s now going to be an uppercase “G” that’s striped in all four of Google’s colors. Google says that the new design will be rolling out across all of its products soon — in fact, it’s already on Google’s homepage, with an animation that wipes away the old logo and draws in the new one. Way to go Google design team!

animated-google

Has the new CEO got anything to do with the changes?

As quoting an article we found at an online casino affiliate website, cassaon-casino.com about Mr. Sundar Pichai, it certainly has:

It goes without saying that he’s got his work cut out-Google search, ads, Maps, apps, YouTube and Androids are now his responsibility, tens of thousands of Google employees will now report to him. In 2014, 89 percent of Google’s $66 billion revenue came from the division he’s now heading.

Sundar might not be as well-known to the average Google user as Page or Brin but the new king of Googleplex has made the right waves in the company for many years now. He’s the talent behind Google’s ”new secret” weapon against Microsoft; the Google toolbar and Google’s Chrome browser. To top it all no one objected when he was announced the new head of Google.

So why did Google decide to make the change? And why now? In some of their recent posts, Google discusses how technology has changed over the years and how users are now interacting with its products and with the internet at large. We think that this logo should better reflect the reality that Google is no longer a site you visit on a desktop computer or smart phone — it’s a huge collection of sites, apps, and services that you visit on PCs, Chromebooks, smartphones, and anywhere you can find a web browser. What the hell, they even have their own browser.

Google has stated that its new logo is meant to reflect “this reality and [show] you when the Google magic is working for you, even on the tiniest screens.”

Optimized for low-bandwidth internet connections

It seems and we agree, that the new, simpler lettering is supposed to scale better to smaller size, making the wordmark more distinct and easier to read. It’s also supposed to be easier for Google to display on low-bandwidth connections: Google says that it’s made a version of its logo that’s “only 305 bytes, compared to our existing logo at ~14,000 bytes.” This optimization goes in hand with Mr.Sundar’s big goal, the one to bring the internet  and Google, of course to areas of the world that don’t already have it, that small difference is definitely going to be an important one. At least in loading the website.

Bellow you will find their latest posted video on the Google YouTube Channel, enjoy!

 

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

Conferences

We are sponsoring the prizes at ASEAN Gaming Summit Poker Freeroll

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We are excited to announce our first event sponsorship and we would like to thank our friends at All-In Translations for the opportunity and initiative. As a strategic partner of Asia Gaming Brief (organizers of ASEAN Gaming Summit), the honor is even higher. (see EEGMedia/EEGEvents engages in strategic partnership with Asia Gaming Brief)

It was great to see that All-in Translations will once again host the official poker tournament of the ASEAN Gaming Summit in March and we want to make it even more interesting for the players by giving some prizes on behalf of our company.

The tournament is a freeroll for delegates attending the conference and we will be sponsoring the prize pool with no less than three packages of great value.

Prize 1 (worth $1600): 1 Seasonal ticket for a company representative which includes access to 5 EEGEvents in 2018.

The ticket includes access to the conference/seminar, complimentary lunch and access to all networking sessions.

More details about the events can be found on the official landing page of the events division: www.eegevents.org


Prize 2 (worth $550): Tickets for 2 EEGEvents in 2018 for a company representative. 

The winner can choose from the above list of events.


Prize 3 (worth $900): Featured radio spot for 3 months and interview on iGaming Radio

The player who wins this gets the opportunity to present the company with a radio spot which will be streamed during peak hours on iGamingRadio.comThe radio spot can be created by the representative’s team or by the team at the first online radio dedicated exclusively for the b2b sector of the online gambling industry. A selected representative will also get the chance to take part in the Innovation Talks monthly show and discuss the latest innovation in the industry.

As you may already iGaming Radio is the first online radio streaming gaming related news exclusively through daily shows, interviews and press releases. The aim of the station is to keep its audience connected 24/7 with the online gaming industry by playing awesome music and serving the news first hand.

You can tune in on www.igamingradio.com


About ASEAN Gaming Summit

TECH TRENDS, CONVERGENCE, STRATEGY, RETURN ON INVESTMENT
20-22 MARCH, 2018, CONRAD MANILA, PHILIPPINES

The ASEAN Gaming Summit draws together the region’s leading operators, regulators and suppliers, who are successfully developing the next generation of gaming offerings, both terrestrial and online.

From new-style integrated resorts, addressing the premium mass market, to sports betting innovations and online gaming, this event is for anyone with an interest in this dynamic region.

Mark your calendars for 20 -22 March, 2018.

For any questions about the 2018 conference, send an email to [email protected] or visit the official website www.aseangaming.com

 

About All-In Translations

All In Translations is the only Language Service provider offering such a large variety of languages (70+) combined with a true enthusiasm for iGaming, hence their slogan “We speak your iGaming language”.

They are now a market-leading provider of language services to the iGaming industry. Their high-quality standards and service level are ISO certified and trusted by several of the biggest platform providers, developers, operators and affiliate marketers. The team helps companies like Playtech, William Hill, Betfair, Microgaming, Interblock, Betsson and many more to boost their online presence and grow their brands internationally.

The subject of iGaming has been their bailiwick since the company started up in Malta in 2008, meaning that all their linguists and project managers have both a strong knowledge of and a genuine passion for casino games, poker, sports betting, lotto, bingo, trotting, backgammon, roulette and more.

Visit their official website for more details: www.allintranslations.com

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News

European regulators to ban binary options and crackdown on spread betting

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European regulators revealed plans to outlaw one of the most popular trading products available to the public.

The European Securities and Markets Authority (ESMA) wants to ban the sale of binary options to retail clients.

The prohibition is part of a wider clampdown on the spread betting sector that would also see contracts for differences leverage (CFD) limits – the amount of risk/reward a retail investor can expose themselves to – dramatically reduced.

One year ago, City watchdog the Financial Conduct Authority (FCA), surprised the spread betting sector by unveiling its own plans to protect retail investors. A number of other European regulators followed suit and during this summer the matter was passed onto ESMA, so changes could be imposed Europe-wide.

ESMA said it will conduct “a brief public consultation in January 2018” on its plans. Once put in place, it would be the first time ESMA has used so-called “intervention powers” in financial markets.

The changes may come as a blow to some spread betting firms, which have booked bumper profits during 2017.

Others, of which CMC Markets has been very vocal on several occasions, believe the clampdown will help business by forcing rivals that focus on “lower-value” customers out of business.

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EEG iGaming Directory

William Hill airs concerns over NYX-Scientific Games deal

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William Hill has said that it is to consider its options regarding Scientific Games’ proposed acquisition of NYX Gaming Group.

 

In September, Scientific Games agreed to acquire NYX for approximately CAD$775m (€525m/US$609.2m), in a deal it said would lead to the creation of a “global digital gaming and lottery powerhouse”.

However, William Hill has now said it will look in detail at the deal in regards to contractual rights it obtained when it enabled NYX to purchase OpenBet.

William Hill said “no decision has been made at this time” and, despite reports, “refutes in the strongest terms that any anti-competitive measure have been requested or is being demanded”.

The company added: “William Hill confirms that it has issued a conversion notice to convert its holding of convertible preference shares and has commenced legal action in order that it may also vote such shares at the special meeting of shareholders.

William Hill does not wish to make any further comment on those proceedings at this time, other to confirm that it will continue to act in the best interests of its shareholders.

William Hill owns and controls 6,800,000 ordinary shares of NYX and £80m of preference shares of NYX Digital Gaming, an indirect wholly-owned subsidiary of NYX.

Theses shares are initially convertible into approximately 40,723,339 ordinary shares of NYX, based on an initial conversion price of CAD$3.67 per ordinary share.

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