We have found a really informative article posted on the Optimove Blog, by Moshe Demri, it is a really good read so we had to share it, the original post can be found here: http://www.optimove.com/blog/leverage-player-emotions-to-increase-retention At its heart, real-money gaming is an emotional experience. In that suspenseful moment right before finding out whether you’ve won or lost, […]