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Affiliate Succes

Affiliate Success: Interview with multi-award winning online gambling affiliate website founder Joshua Chan



It doesn’t get better than this! We have managed to catch an interview with the founder of, Joshua Chan, whose story is going to inspire you to venture into this great industry. Being an online gambling affiliate doesn’t mean that you are going to walk down an already paved road, but there are some recipes that will bring you success. We can certainly say that Joshua is among those super-affiliates that has adopted the recipe and worked its way to the top.

  • Name: Joshua Chan
  • Age: 38
  • Hometown: Sydney, Australia
  • Living in: Sydney, Australia
  • Favorite Food: Yum Cha / Dim Sum
  • Must Read Book: To be honest I don’t read books:/

EEG: Firstly we would like to thank you for this opportunity, we are really interested and I’m sure that all our readers are going to read this with huge interest.Tell us a bit about yourself, we want to know who Joshua Chan really is and how did you start working at

Joshua: I am the founder of, coming from an education in IT and started off my career working for my brother’s online start-up for 7 years. I started the site in late 2006 after buying a house and looking for a second income to help pay off the mortgage. The site managed to make more than my primary income within a few months back then so I stopped my contracting and focused on building the site to what you see today.

EEG: is the largest casino review website out there, am I right? Where do you think LCB stands now and what are your future plans?

Joshua: I think your right, I started in the niche of looking for the best bonus for all the popular casino games in a comparison style setup. Once I had that working and the team was keeping it updated we decided to keep on adding information about every topic we could think of about gambling and we are still adding scores of articles each week. Not to mention we have the largest online casino forum and player feedback on all the reviews.

As for the future we are working on implementing a new design which will be the 4th design for the site. It will be very different to the current look, with a focus on usability and adaptable to any screen size.

EEG: What are its strong points of and how many people work on delivering all the content? Plus you have the LatestPokerBonuses, LatestBingoBonuses and LatestSportsBonuses.

header Affiliate Success: Interview with multi-award winning online gambling affiliate website founder Joshua Chan

Joshua: We have a team of 30 people working on the sites in 3 main divisions, most of them full-time, one division works hard on keeping it updated adding news and reviewing new and old casinos, games etc. The second team is working on getting better bonuses from the casinos and then mediating any issues the players have with them to make sure the player always gets treated fairly which is our main priority. Lastly the team that I lead these days is working on improving the site technology and adding new branches of related content. Most recently is the new regulations section. (

EEG: We have of course know that it takes a huge effort to create and maintain such a portal, how big is your team and when are you guys based currently?

Joshua: The team is 30 strong and we are based all over the world, with half of the team in Europe and the other half located in the US and Australia.

EEG: What can you advise new affiliates that are looking to venture in this great industry?

Joshua: It has become harder to enter the industry but it is still possible with a good idea and a strong work ethic, you will need to do something considerably better than anyone else that has established themselves to cut through the clutter already online.

EEG: What were the bumps in your road when you got started and how did you overcome them in you professional life?

Joshua: When I started it was an interesting time in the industry as most affiliates had just taken a huge hit losing most of the US market after UIEGA came into effect, of course I entered just after this so I was looking at the industry with fresh eyes while most were licking their wounds. The timing was fortunate because all the Google advertising had become forbidden and Google had removed all the ads, I did not know this so started putting ads on google and at the time they would go live instantly and this gave me a good boost of traffic for a very low price, although it was short-lived as Google shut my ads down after a few weeks, but it was enough to give me a taste of what some keywords could bring in terms of revenue so I started my research into building an SEO friendly portal.

It was not long before my research into SEO paid off and I was able to quit my contracting job and focus on improving the site full-time.

Another bump in the road was a penalty from google which we managed to remove after a few months and google traffic has been improving since then but we still have a way to go before we get back to our peak. But while this was a blow it did make me sit up and create a new strategy of purchasing some very large existing sites to spread the risk into many good revenue sources rather than putting all my eggs into just LCB. We now have much more traffic in total than we ever had with large purchases of sites like,,,,,,,,, and

EEG: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by brands they work with, but what are your thoughts on how Affiliate Manager-Affiliate relationships be built?

Joshua: I must admit I used to fill this role years ago but have built a very capable marketing team that manages our relationships with Affiliate Managers. I do meet with our larger partners and some are true friends since we have known each other for many years. In this industry you do have to be very careful who you trust and while I have been burned by dishonest people I have also had many times when giving the right people trust has generated huge rewards.

EEG: Who is your favourite celebrity?

Joshua: Hmmm interesting question, I am not one to admire celebrities but I have always enjoyed movies and my favorite actor at the moment is Robert Downy Junior but I admire Elon Musk for really making strides to make radical changes in the world.

EEG: Do you attend any igaming conferences? Is so, which one and what is your most fun experience?

Joshua: I do get to a conference once a year usually when it is winter in Australia, I think my favorite one was in Budapest where we mainly had a group in the industry that had become true friends in a short time and partied until 6am 3 nights in row, although it took a toll 🙂

EEG: If you would just open your Youtube search bar, what would you search for?

Joshua: I have followed =3 for some time now and do get a laugh each week a new episode is released.

EEG: Alright, here comes the fun part….favourite food, where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favourite destination around the world?

Joshua: My favorite food is Asian in general but in saying that I love all cultures food and have travelled extensively throughout the world and food has always been a big part of that adventure (I am looking forward to getting some Sarma in Belgrade). I am actually kind of in eastern europe right now (siting in the Montengrean airport waiting for my flight to Belgrade), and on this trip have been to Amsterdam, Luxemburg, Barcelona, Krakow, Warsaw, St Petersburg and Moscow.

My favorite place in the world is Sydney Australia, while it is far from the rest of the world in combines a big city and lifestyle better than any other. I do plan to visit the more countries in Eastern Europe as I love exploring new places.

EEG: Where you wouldn’t want to travel in Eastern Europe?

Joshua: I have no places I wouldn’t visit at least once, I love to explore.

EEG: What is your opinion about EEG(Eastern European Gaming –

Joshua: EEG is off to a solid start and that region of the world does need a dedicated organisation because the players are different from other locations.

EEG: Thank you for this opportunity and have a great one!

Affiliate Succes

PartnerMatrix powers TotoGaming Affiliate Program



partnermatrix-totogaming PartnerMatrix powers TotoGaming Affiliate Program

EveryMatrix is delighted to support the launch of TotoGaming Affiliate Program through its PartnerMatrix Affiliate Management solution directly integrated with TotoGaming’s current platform as a 3rd party.
Through PartnerMatrix, TotoGaming Affiliates provides flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant expert guidance.

Furthermore, PartnerMatrix simplifies affiliate managers’ operational efforts through in-depth reporting with real-time statistics, accurate tracking of the impact of promotions, allowing them to easily manage data, payment plans, marketing tools, and affiliate settings from a single location. The back-office in PartnerMatrix is highly focused on both administrator and affiliate comfort and it gives the opportunity to reach each angle of the promoted brand.

Victoria Poghosyan, the Deputy COO on Commerce at TotoGaming said: “As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best. Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns.”

Levon Nikoghosyan, PartnerMatrix CEO, added: “We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together. PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes.”

PartnerMatrix is continuously innovating to benefit both operators and affiliates. The platform recently made available features such as Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves the accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically.

About TotoGaming :
TotoGaming is a reputable iGaming operator, partnered with Digitain, providing betting opportunities to players across multiple sports betting and online casino products during last 15 years. TotoGaming’s in-house 400 traders cover 65 sports, 7500 leagues, 3000 betting markets, 40 000 pre-match monthly events, 30 000 real live monthly events. The Live Casino and online casino cater for various slots and games. The variety of excellent gaming experiences are supported by a superior customer support service and care for players. TotoGaming is headquartered in Yerevan, Armenia.

About EveryMatrix:
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers.

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Affiliate Succes

SportingTech Partners with Income Access



iGaming software developer to use Income Access’ affiliate platform to enhance client programmes


SportingTech, a Portugal-based supplier of high-end software for online and retail gaming operators, has partnered with Income Access, Paysafe’s marketing technology and services provider. The partnership will see SportingTech leverage Income Access’ tracking and analytics platform in the management of affiliate programmes for its catalogue of operator clients.

Operating in over 15 regulated markets, SportingTech offers a range of products to its iGaming partners, supporting an array of languages, currencies and operational requirements to create tailored solutions to meet client needs. Specialising in iGaming solutions and omni-channel retail, the company boasts a robust sportsbook engine, casino and virtual sports content, customised betting experiences and state-of-the-art in-play software.

Partners of SportingTech also benefit from its trustworthy business intelligence, which helps to manage all operational information through an intuitive analytics tool. With a modular platform approach, effective CRM solution and a payment gateway that provides advanced payment services, SportingTech has established itself as a leader in tailored omni-channel strategies.

The Income Access affiliate platform, which features flexible commission pay-outs, end-to-end tracking and reporting, and a comprehensive digital campaign management tool, will enable SportingTech clients and their respective affiliates to easily identify actionable data to improve player conversions. Winner of eGaming Review’s B2B ‘Affiliate Software’ award four times since 2013, the platform also features advanced ad targeting capabilities based on geo-location and other criteria.

Aposta7 and Betzest are two of the clients currently partnered with SportingTech that will integrate with the Income Access affiliate software. Aposta7 is a sportsbook targeting the Portuguese market, while Betzest, a Malta-licensed sportsbook and casino operator for the Scandinavian market, is set to launch soon and will feature games from leading providers such as NetEnt and Microgaming.

Gonçalo Marcelino, Head of Business Development at SportingTech, said: “SportingTech is dedicated to providing our partners with effective and innovative tools and services to help operators achieve their business goals. Partnering with Income Access takes us one step further to ensure that we meet the affiliate channel and tracking performance expectations of our clients.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We are delighted to be working with SportingTech, a provider of innovative software for gaming operators, and a company which is focused on delivering world-class solutions to its clients. In this day and age, more than ever, innovation around customer experience is a vital factor in attracting and retaining customers. Just like our Income Access team, SportingTech puts customers at the heart of what they do.

For more information about the partnership and upcoming programme launch, please contact SportingTech.


About SportingTech 
Consumers expect to place their bets anywhere, at any time of day, from any device, machine or channel. They expect the same experience from one touch-point to another. Today’s gamers are unwittingly omni-channel.

SportingTech offers a high-end software that enables online and retail gaming operators to run their gaming site and completely manage their customer base. A complete suite of products that can be used like a whole platform, or alternatively as single modules to be integrated within existing platforms.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.


About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L).

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Affiliate Succes

EveryMatrix’s Real-time Affiliate and Agent System Gets Access to New Payment Methods



EveryMatrix is happy to announce the integration of PartnerMatrix, our agent and affiliate system, with MoneyMatrix, our payment processing company. This represents another important step in our endeavour for continuous improvement and client satisfaction.


Prior to this integration, affiliates were required to register in our standard gaming platform to access their commissions, operation which sometime imposed restrictions as per compliance requirements. By integrating PartnerMatrix with MoneyMatrix, we now offer affiliates the possibility to withdraw their commissions directly from the PartnerMatrix system interface.

Furthermore, with the new integration coming along, PartnerMatrix provides affiliates access to many payment withdrawal methods available in MoneyMatrix. Since the payment can be decoupled from the platform, this allows clients to have and pay affiliates in countries where player accounts are blocked for legal reasons.

Levon Nikoghosyan, PartnerMatrix CEO said: “Our affiliate system is an ever-evolving solution that is under constant improvement and we are delighted to announce that this integration allows us to provide so many ways for affiliates to withdraw their commissions. After launching real-time data reporting, this is another major step towards providing one of the most powerful affiliate systems in the iGaming market”.

PartnerMatrix is the complete affiliate and agent management system that helps you create, manage, track and analyze your own programs.

Our affiliate and agent system includes everything you need in order to run a successful performance based marketing campaign.” added Levon.

PartnerMatrix is a competitive product with a responsive and easy to use interface allowing operators manage affiliates’ data, payment plans, marketing tools, reports, and user settings from a single location. Simple to implement and supplied with continuous updates, the system is fully adaptable for different markets and regions.


From sportsbook and casino solutions to payments and affiliate/agent systems, EveryMatrix offers the full product suite. If you want to boost your product offering you should meet our team at stand B147 at SiGMA in Malta during 22nd – 25th of November.


About EveryMatrix
EveryMatrix is a multi-award winning iGaming software provider delivering a full product suite, including a fully managed sportsbook, the largest casino content aggregator in the world, a newly launched payment processing product, a flexible gaming platform, and a multi-brand affiliate/agent management system.

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