Connect with us

Affiliate Succes

Affiliate Success: Interview with multi-award winning online gambling affiliate website founder Joshua Chan



It doesn’t get better than this! We have managed to catch an interview with the founder of, Joshua Chan, whose story is going to inspire you to venture into this great industry. Being an online gambling affiliate doesn’t mean that you are going to walk down an already paved road, but there are some recipes that will bring you success. We can certainly say that Joshua is among those super-affiliates that has adopted the recipe and worked its way to the top.

  • Name: Joshua Chan
  • Age: 38
  • Hometown: Sydney, Australia
  • Living in: Sydney, Australia
  • Favorite Food: Yum Cha / Dim Sum
  • Must Read Book: To be honest I don’t read books:/

EEG: Firstly we would like to thank you for this opportunity, we are really interested and I’m sure that all our readers are going to read this with huge interest.Tell us a bit about yourself, we want to know who Joshua Chan really is and how did you start working at

Joshua: I am the founder of, coming from an education in IT and started off my career working for my brother’s online start-up for 7 years. I started the site in late 2006 after buying a house and looking for a second income to help pay off the mortgage. The site managed to make more than my primary income within a few months back then so I stopped my contracting and focused on building the site to what you see today.

EEG: is the largest casino review website out there, am I right? Where do you think LCB stands now and what are your future plans?

Joshua: I think your right, I started in the niche of looking for the best bonus for all the popular casino games in a comparison style setup. Once I had that working and the team was keeping it updated we decided to keep on adding information about every topic we could think of about gambling and we are still adding scores of articles each week. Not to mention we have the largest online casino forum and player feedback on all the reviews.

As for the future we are working on implementing a new design which will be the 4th design for the site. It will be very different to the current look, with a focus on usability and adaptable to any screen size.

EEG: What are its strong points of and how many people work on delivering all the content? Plus you have the LatestPokerBonuses, LatestBingoBonuses and LatestSportsBonuses.


Joshua: We have a team of 30 people working on the sites in 3 main divisions, most of them full-time, one division works hard on keeping it updated adding news and reviewing new and old casinos, games etc. The second team is working on getting better bonuses from the casinos and then mediating any issues the players have with them to make sure the player always gets treated fairly which is our main priority. Lastly the team that I lead these days is working on improving the site technology and adding new branches of related content. Most recently is the new regulations section. (

EEG: We have of course know that it takes a huge effort to create and maintain such a portal, how big is your team and when are you guys based currently?

Joshua: The team is 30 strong and we are based all over the world, with half of the team in Europe and the other half located in the US and Australia.

EEG: What can you advise new affiliates that are looking to venture in this great industry?

Joshua: It has become harder to enter the industry but it is still possible with a good idea and a strong work ethic, you will need to do something considerably better than anyone else that has established themselves to cut through the clutter already online.

EEG: What were the bumps in your road when you got started and how did you overcome them in you professional life?

Joshua: When I started it was an interesting time in the industry as most affiliates had just taken a huge hit losing most of the US market after UIEGA came into effect, of course I entered just after this so I was looking at the industry with fresh eyes while most were licking their wounds. The timing was fortunate because all the Google advertising had become forbidden and Google had removed all the ads, I did not know this so started putting ads on google and at the time they would go live instantly and this gave me a good boost of traffic for a very low price, although it was short-lived as Google shut my ads down after a few weeks, but it was enough to give me a taste of what some keywords could bring in terms of revenue so I started my research into building an SEO friendly portal.

It was not long before my research into SEO paid off and I was able to quit my contracting job and focus on improving the site full-time.

Another bump in the road was a penalty from google which we managed to remove after a few months and google traffic has been improving since then but we still have a way to go before we get back to our peak. But while this was a blow it did make me sit up and create a new strategy of purchasing some very large existing sites to spread the risk into many good revenue sources rather than putting all my eggs into just LCB. We now have much more traffic in total than we ever had with large purchases of sites like,,,,,,,,, and

EEG: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by brands they work with, but what are your thoughts on how Affiliate Manager-Affiliate relationships be built?

Joshua: I must admit I used to fill this role years ago but have built a very capable marketing team that manages our relationships with Affiliate Managers. I do meet with our larger partners and some are true friends since we have known each other for many years. In this industry you do have to be very careful who you trust and while I have been burned by dishonest people I have also had many times when giving the right people trust has generated huge rewards.

EEG: Who is your favourite celebrity?

Joshua: Hmmm interesting question, I am not one to admire celebrities but I have always enjoyed movies and my favorite actor at the moment is Robert Downy Junior but I admire Elon Musk for really making strides to make radical changes in the world.

EEG: Do you attend any igaming conferences? Is so, which one and what is your most fun experience?

Joshua: I do get to a conference once a year usually when it is winter in Australia, I think my favorite one was in Budapest where we mainly had a group in the industry that had become true friends in a short time and partied until 6am 3 nights in row, although it took a toll 🙂

EEG: If you would just open your Youtube search bar, what would you search for?

Joshua: I have followed =3 for some time now and do get a laugh each week a new episode is released.

EEG: Alright, here comes the fun part….favourite food, where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favourite destination around the world?

Joshua: My favorite food is Asian in general but in saying that I love all cultures food and have travelled extensively throughout the world and food has always been a big part of that adventure (I am looking forward to getting some Sarma in Belgrade). I am actually kind of in eastern europe right now (siting in the Montengrean airport waiting for my flight to Belgrade), and on this trip have been to Amsterdam, Luxemburg, Barcelona, Krakow, Warsaw, St Petersburg and Moscow.

My favorite place in the world is Sydney Australia, while it is far from the rest of the world in combines a big city and lifestyle better than any other. I do plan to visit the more countries in Eastern Europe as I love exploring new places.

EEG: Where you wouldn’t want to travel in Eastern Europe?

Joshua: I have no places I wouldn’t visit at least once, I love to explore.

EEG: What is your opinion about EEG(Eastern European Gaming –

Joshua: EEG is off to a solid start and that region of the world does need a dedicated organisation because the players are different from other locations.

EEG: Thank you for this opportunity and have a great one!

Continue Reading

European Gaming Virtual Quarterly Meetups
Click to comment

Notice: Undefined variable: user_ID in /home/eegaming/public_html/wp-content/themes/zox-news/comments.php on line 49

You must be logged in to post a comment Login

Affiliate Succes

Casino Hacks– the world’s first Casino Bonus & News TV!



Casino Hacks– the world's first Casino Bonus & News TV!

New online casino affiliate combines the successes of MTV, Top Gear and Late-Night Talk Shows with casino games entertainment

 Online casino fans now have the perfect platform for their interests in slot machines, blackjack, baccarat and roulette. Casino Hacks.comis launching the world’s first TV show for online casino players.

Targeting millions of online casino fans worldwide, and having already partnered with some of the major online casino operators and casino games suppliers, Swedish-owned Casino Hacks has been created by a tight team of former gaming operators, producers, marketing & SEO experts, including former executives at MTV, Mr Green, Bethard, Raketech, Pokerstars and Metal Casino who are also passionate online casino lovers.

Casino Hacks Founder Clas Dahlén was named ‘Sweden’s Best Marketer’ in 2014 when heading up Mr Green in Sweden, and is also the former Founder and Brand Strategist behind Metal Casino. The host of the show, Jonas Lutteman, who worked in the editing rooms of MTV in London will lead the entertainment and competitions in the CASINO HACKS show as well as manage Casino Hacks’ Twitch Program.

Even before the launch, Casino Hacks has already contracted major online casino operators and casino games suppliers to partner up on the affiliate platform and sponsor the TV show. It is a perfect platform to reach casino players and high rollers in a confined online casino games channel. Only a selection of online casinos will be partnered initially, as Casino Hacks only will work with the best online casinos offering the best casino bonuses as a trade off to a new, more beneficial, business model for the partnered online casino.

Clas Dahlén, the CEO, or ‘The Sales Guy’, as he would rather be referred to, says:

“Casino Hacks is here because we believe that online casino players, across the world deserve a higher standard of live entertainment. Looking for tips, hacks and great casinos and the best bonuses should not be like going through the Yellow Pages! We believe this part of the casino experience should reflect all the fun and action one can expect from an online casino today.

 “It’s now my mission to market and sell this amazing website. I’ll be a sales-focused CEO who will introduce our outstanding service to casino players and make sure the content is entertaining. That is my full-time job for now!

 “Coming from the operator side we felt it was time to do something new in the affiliate sector, creating new energy and with great design, broadcasting and all the fun entertainment that the online casino experience truly is about.

“The Show will reveal the latest online casino news, broadcasting casino reviews, new slots and interviews with interesting industry people such as the best Twitchers. The daily show will naturally run fun and rewarding competitions continuously.”

Casino Hacks is set for an international launch this week in Canada and New Zealand, followed by Australia, Iceland and six other territories in 2020.

Clas Dahlén describes their pioneering approach:

“Casino Hacks speaks out loud. We are the new kid on the block, and we don’t give a damn about our competitors’ conventional marketing or offers. Keeping our language real, trustworthy and staying true to our beliefs is something most people strive for. Few live up to it. Our members can count on us. As our brand platform describes, we are creative, honest and passionate in our communication with our members.

“We are Casino Hacks and we deliver winning Entertainment!”

Continue Reading

Affiliate Succes

Do the right thing



Do the right thing


James Ashton from Find My UK Casino says that affiliates and operators must be responsible in their approach to engaging players over the coming months

As an online casino affiliate that prioritises responsibility and compliance above all else, I was saddened to receive emails from several of our operator partners regarding a small number of publishers that have looked to leverage the on-going global crisis to their advantage.

These emails are reminding affiliates of the terms and conditions which they agreed to when partnering with the operator, most notably that all marketing activity undertaken must be responsible and compliant at all times.

For those that are not, they risk having their accounts terminated with immediate effect. And rightly so. Professional online casino affiliates do not need to rely on a global crisis to drive traffic to their sites – if anything, they should be taking additional steps to protect their players.

Since the UK lockdown came into force last week, we have seen traffic numbers increase. This, of course, is to be expected as more people are now working from home or not working but being required to stay at home.

This is good for us and other affiliates, and equally positive for our operator partners. But we all have to take a responsible approach and ensure that we go above and beyond to provide players with the information they need to make an informed decision about if and where to play.

This includes ensuring bonus terms and conditions – significant and full – are correctly displayed while also creating explainers about wagering requirements, the tools available to help keep in control of their play and how to ensure they play at licensed and reputable brands.

We are prioritising pages such as these over high-volume ranking pages that are proven to drive players from the SERPs to our pages and ultimately to the online casino brands we recommended. As a result, we have seen retuning site visitors increase over the past two weeks.

One of the most effective ways online casino affiliates can protect players at a time when site traffic and demand is likely to increase – at least over the coming weeks and months – is to only work with the best online casino brands out there.

These are not necessarily the most established brands or those that hold multiple licences, but those that go the extra mile to educate players about responsible gambling and provide them with additional features to manage their play.

As an affiliate focussed on the UK market, we only work with those that hold a UK Gambling Commission licence. Others don’t do this and some even actively promote brands that are not UK licensed to UK players on pages about Online Casinos Not On GamStop.

This is irresponsible on many levels, but amid the current climate is putting the most vulnerable at greater risk than ever before.

We also work very closely with our operator partners to ensure that all the content we create around their brand(s) is 100% compliant, and also seek feedback on other aspects of our site to ensure we are doing everything we can to meet the highest possible standards.

This is always important but particularly right now as people find themselves with more time on their hands but perhaps with less disposable income to spend. That’s not to say they shouldn’t play online casino, but affiliates and operators must do all they can to ensure they play responsibly.

There is clearly an opportunity to target the growing number of people being confined to their homes, but affiliates and operators must do the right thing and ensure they do not take advantage of the situation and use is to their advantage.

Affiliates and operators should be investing time and resources into helping players enjoy online casino play if that is how they want to spend their time and money, but in a way that is healthy and within their means both personally and financially.

So although I was sadden to receive emails from operators stating that affiliates should not be leveraging the current global crisis and using it to their advantage, I was encourage to see that they had taken serious steps to identify, prevent and punish those that are.

That being said, it is really down to affiliates to do the right thing in the first place and it seems that despite the tremendous efforts being made by regulators, watchdogs, operators and publishers, a small minority continue to act irresponsibly, doing untold damage to the rest of the sector.

Continue Reading

Affiliate Succes

Leading betting affiliate sets sights on Virtual Sports market



Leading betting affiliate sets sights on Virtual Sports market

In a historic shake up of the sporting calendar not seen since the Second World War, all major sporting events have been put on hold indefinitely.

With markets in turmoil, and traffic to online bookmakers and affiliate sites alike taking a significant hit, there is a lot at stake. Sporting events will eventually return, although it’s unclear exactly as to when.

It means that the iGaming community as whole needs to look to viable alternatives, although some feel that the present predicament actually provides opportunity.

 “We’re aiming to turn this unique situation into one where we can adapt, learn, and hopefully come out of the other side in a much stronger position”, says Eskil Kvarnström, CEO of Leadstar Media. 


Viable alternatives to sports betting

“We’re quite lucky in the fact that we’ve always set out to hold a varied portfolio of products that set their focus across sports betting, online casino and a number of international markets,” says Kvarnström.

Indeed that is the challenge for many betting affiliates and online bookmakers alike. How they act and react now could leave a pivotal mark in the immediate and distant future alike.

“One of the areas where we’re already seeing a significant upturn is in the realm of virtual sports, and that’s exactly where we’re setting part of our focus for the time being. It’s providing us with a great opportunity to improve in fields that might before have gone overlooked.”

A flagship product of Leadstar Media,, aims to provide the best overview of UK bookmakers for its users based in the British Isles, but also further afield. 

“While Bookies Bonuses is primarily geared towards providing a great deal of information on online bookmakers, it is one of our sites where sports betting takes centre stage, although online casino does play an ancillary role in what it has to offer.”


It’s important to be reactive

Many sports betting sites are already seeking to develop their virtual sports betting products. The likes of Bet365, Betway and Coral have arguably the most advanced virtual sports packages on the market at present, while the BetVictor sign up offer has recently been updated to highlight its availability to players interested in virtual sports. 

“We’re actually surprised that more online bookmakers aren’t yet seeking to promote their virtual sports packages given that we already know many of the major football leagues in Europe in particular are going to be out of action for at least another month or so. But that’s where we come in”, states Kvarnström.


The role of the affiliate

“In many respects the virtual sports market goes overlooked by many players who are interested in sports betting, simply because there is a constant availability of real-life events taking place all over the world at any given time.”

“We see our role at Leadstar Media not only to provide the best products for the consumer, but in being a key conduit of disseminating valuable information on distinctive areas of the sports betting and online gambling sector. It’s not just about what is on offer, but also how particular aspects of the market like bonuses and deposits methods fundamentally work in practice, and providing that information accordingly,” says Kvarnström.

“In many respects the virtual sports market is an untapped resource ready for development, especially in such unique times. Our company has a lot of experience in nascent markets across the world, such as Africa and India, so we feel confident we can inform and advertise to our users everything that virtual sports have to offer”.

In such unique and uncertain times, it certainly provides food for thought in how the iGaming sector as a whole will look to react, adapt and develop, and more importantly, what the landscape will look like when we come out of this period on the other side.

Continue Reading


We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.