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Search Analytics, a new feature in the Google Webmaster Tools

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The Google Webmaster Central blog announced official news on crawling and indexing sites for the Google index, it’s a more precise data tool called Search Analytics report.

If you manage a gambling affiliate website, you need a deep understanding of how players looking for casinos, sports betting, poker, bingo or slots find your site and how your content appears on Google’s search results. This data has been shown in the Search Queries report, and it has come to the understanding of the tech guys back at Google, that is the most used feature in Webmaster Tools.

It seems that all that feedback and request for new features has been heard by Google and this tool was much-needed. How many of you wished they could compare traffic on desktop and mobile? How many of you needed to compare metrics in different countries? Or maybe in two different time frames?

Well, your feedback and requests have been fulfilled and Google announced yesterday, the launch and implementation of Search Analytics, the new report in Google Webmaster Tools that will allow you to make the most out of your traffic analysis.

Zineb Ait Bahajji stated that “The new Search Analytics report enables you to break down your site’s search data and filter it in many different ways in order to analyze it more precisely. For instance, you can now compare your mobile traffic before and after the April 21st Mobile update, to see how it affected your traffic.”

If you have an international website, you can now find the countries where people search most for your brand: choose “impressions” as your metric, filter by your brand name, and group results by country to show a sorted list of impressions by country. This is really an awesome tool to use and you get the results at a glance.

There a many more filters and tools in the Search Analytics, for instance it allows you to really dig deeper into your traffic analysis and helps you make the best decisions for your website’s performance.

There are some differences between Search Analytics and Search Queries. Data in the Search Analytics report is much more accurate than data in the older Search Queries report, and it is calculated differently.

The old report, shall remain in the Google Webmaster Tools for three additional months.

Zineb also wanted to the take time and thank all the Trusted Testers:

“Last but not least, we sincerely thank all the Trusted Testers and webmaster forums’ Top Contributors who spent time testing the alpha version of Search Analytics, and who helped us create such a good report: we wouldn’t have made it that great without your constant feedback and suggestions. Thank you for being so amazing!”

Conferences

We are sponsoring the prizes at ASEAN Gaming Summit Poker Freeroll

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We are excited to announce our first event sponsorship and we would like to thank our friends at All-In Translations for the opportunity and initiative. As a strategic partner of Asia Gaming Brief (organizers of ASEAN Gaming Summit), the honor is even higher. (see EEGMedia/EEGEvents engages in strategic partnership with Asia Gaming Brief)

It was great to see that All-in Translations will once again host the official poker tournament of the ASEAN Gaming Summit in March and we want to make it even more interesting for the players by giving some prizes on behalf of our company.

The tournament is a freeroll for delegates attending the conference and we will be sponsoring the prize pool with no less than three packages of great value.

Prize 1 (worth $1600): 1 Seasonal ticket for a company representative which includes access to 5 EEGEvents in 2018.

The ticket includes access to the conference/seminar, complimentary lunch and access to all networking sessions.

More details about the events can be found on the official landing page of the events division: www.eegevents.org


Prize 2 (worth $550): Tickets for 2 EEGEvents in 2018 for a company representative. 

The winner can choose from the above list of events.


Prize 3 (worth $900): Featured radio spot for 3 months and interview on iGaming Radio

The player who wins this gets the opportunity to present the company with a radio spot which will be streamed during peak hours on iGamingRadio.comThe radio spot can be created by the representative’s team or by the team at the first online radio dedicated exclusively for the b2b sector of the online gambling industry. A selected representative will also get the chance to take part in the Innovation Talks monthly show and discuss the latest innovation in the industry.

As you may already iGaming Radio is the first online radio streaming gaming related news exclusively through daily shows, interviews and press releases. The aim of the station is to keep its audience connected 24/7 with the online gaming industry by playing awesome music and serving the news first hand.

You can tune in on www.igamingradio.com


About ASEAN Gaming Summit

PR-Photo-2 We are sponsoring the prizes at ASEAN Gaming Summit Poker Freeroll

TECH TRENDS, CONVERGENCE, STRATEGY, RETURN ON INVESTMENT
20-22 MARCH, 2018, CONRAD MANILA, PHILIPPINES

The ASEAN Gaming Summit draws together the region’s leading operators, regulators and suppliers, who are successfully developing the next generation of gaming offerings, both terrestrial and online.

From new-style integrated resorts, addressing the premium mass market, to sports betting innovations and online gaming, this event is for anyone with an interest in this dynamic region.

Mark your calendars for 20 -22 March, 2018.

For any questions about the 2018 conference, send an email to events@agbrief.com or visit the official website www.aseangaming.com

 

About All-In Translations

All-In-Translations We are sponsoring the prizes at ASEAN Gaming Summit Poker Freeroll

All In Translations is the only Language Service provider offering such a large variety of languages (70+) combined with a true enthusiasm for iGaming, hence their slogan “We speak your iGaming language”.

They are now a market-leading provider of language services to the iGaming industry. Their high-quality standards and service level are ISO certified and trusted by several of the biggest platform providers, developers, operators and affiliate marketers. The team helps companies like Playtech, William Hill, Betfair, Microgaming, Interblock, Betsson and many more to boost their online presence and grow their brands internationally.

The subject of iGaming has been their bailiwick since the company started up in Malta in 2008, meaning that all their linguists and project managers have both a strong knowledge of and a genuine passion for casino games, poker, sports betting, lotto, bingo, trotting, backgammon, roulette and more.

Visit their official website for more details: www.allintranslations.com

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European regulators to ban binary options and crackdown on spread betting

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European regulators revealed plans to outlaw one of the most popular trading products available to the public.

The European Securities and Markets Authority (ESMA) wants to ban the sale of binary options to retail clients.

The prohibition is part of a wider clampdown on the spread betting sector that would also see contracts for differences leverage (CFD) limits – the amount of risk/reward a retail investor can expose themselves to – dramatically reduced.

One year ago, City watchdog the Financial Conduct Authority (FCA), surprised the spread betting sector by unveiling its own plans to protect retail investors. A number of other European regulators followed suit and during this summer the matter was passed onto ESMA, so changes could be imposed Europe-wide.

ESMA said it will conduct “a brief public consultation in January 2018” on its plans. Once put in place, it would be the first time ESMA has used so-called “intervention powers” in financial markets.

The changes may come as a blow to some spread betting firms, which have booked bumper profits during 2017.

Others, of which CMC Markets has been very vocal on several occasions, believe the clampdown will help business by forcing rivals that focus on “lower-value” customers out of business.

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EEG iGaming Directory

William Hill airs concerns over NYX-Scientific Games deal

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William Hill has said that it is to consider its options regarding Scientific Games’ proposed acquisition of NYX Gaming Group.

 

In September, Scientific Games agreed to acquire NYX for approximately CAD$775m (€525m/US$609.2m), in a deal it said would lead to the creation of a “global digital gaming and lottery powerhouse”.

However, William Hill has now said it will look in detail at the deal in regards to contractual rights it obtained when it enabled NYX to purchase OpenBet.

William Hill said “no decision has been made at this time” and, despite reports, “refutes in the strongest terms that any anti-competitive measure have been requested or is being demanded”.

The company added: “William Hill confirms that it has issued a conversion notice to convert its holding of convertible preference shares and has commenced legal action in order that it may also vote such shares at the special meeting of shareholders.

William Hill does not wish to make any further comment on those proceedings at this time, other to confirm that it will continue to act in the best interests of its shareholders.

William Hill owns and controls 6,800,000 ordinary shares of NYX and £80m of preference shares of NYX Digital Gaming, an indirect wholly-owned subsidiary of NYX.

Theses shares are initially convertible into approximately 40,723,339 ordinary shares of NYX, based on an initial conversion price of CAD$3.67 per ordinary share.

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