This is the sequel to our last article about Google becoming an artificial intelligence and is starting to think like a real person, which means that it has evolved to the point where it sees links and reads them with a more enlightened way. Read all about it here.
Lets tart by saying that a long tail keyword can get you a better conversion.
As you may know difference between the mindset and decision-making process of a person that searches for “online casino” vs the user who searches for “online casinos that have live dealer” is huge. The long tail keywords you use have to anticipate the intent of a specific niche of your prospects. Potential players who search with specific queries have a stronger intent to join an online casino than those who are doing a more general search.
Use this intent to your advantage. You want to be a top hit for the players who are nearly ready to make a decision to join your reviewed casino, sports book, bingo room or any other gambling niche. Here’s an example:
- A user who searches for “live dealer casinos” might just be looking for a list of casinos that have live dealer options. It’s hard to spot the intent in this general keyword.
- A user who searches for “live dealer casinos that offer free chips” has a clearer intent. Most likely, they want to try a live dealer casino with so free spins or free chips before they make a deposit.
Another example:
- A user who searches for “sports betting” might be doing research on sports betting in general. There’s nothing that suggests potential joining of a sportsbetting program behavior with this search term.
- A user who searches for “sportsbetting with live-betting” has a clearly stated intent. You can re-work your landing page and review pages to ensure this option line matches the long tail keyword.
The second great thing about using long tail keywords is there is less competition.
While the rest of the industry is fighting to intercept the users who are searching for “online casinos”, “online bingo”, “sportbetting online”, you’ll be the one business that’s targeting the users who search for, “online casino that offer free spins” or “sportsbetting websites with free bets and in-play bets.” Even though the volume of searches will be much lower, your search engine optimization strategy will enjoy much less competition. In general, the longer the keyword, the less the competition. Everybody is fighting for those top positions for certain keywords, but not many focus on having long tail keywords.
However, you still need to exercise common sense. You don’t want to optimize your blog posts and landing pages for terms that are so long they supersede functionality. However, if your research and gut tells you that, “online poker with free chips and huge sign up bonus” might be a good lead, pursue it with caution. You can’t anticipate every niche’s search inquiry, but you can try to exercise your review’s unique converting benefit in the form of long tail SEO.
The third great thing about long tail keywords is use usage. From a usage standpoint, implementing long tail keywords into your SEO strategy is really easy, but you have to pay attention that it remains meaningful and has a specific content. It’s literally just another part of a PPC plan, and it’s just like any other piece of content creation. By how meaningful you have to understand and make the keyword for your users. Are you answering a specific question? Delivering a specific information? Long tail is simple enough to start, but the content and context surrounding it still needs to be meaningful to a specific group of users.
The fourth best thing is better SEO score. Search engine optimization is an eternal game of wax on and wax off ranks. If you optimize your landing page or blog post with long tail keywords with meaningful content, those pages will rank higher. In fact, due to the fact that you will have much less competition to begin with, your rankings for well made pages should be high. Multi-word phrases and questions tend to rank very well, increasing your visibility and ushering your players towards conversion.
The fifth and final best part of using long tail keywords is that you get more content, which is a general rule, the more pages that get indexed with Google, the higher your domain authority will be. If you’re just getting started with long tail keywords, you’ll have to make more landing pages and more content for it. The volume of content you’ll have to provide to support your long tail keywords only boosts your ranking and optimization for the rest of your content. Even though your long tail content will be targeting your niche markets, the content and links you create support your primary website content as well.
Together, they holistically help build your online presence while engaging with both the masses and specific audiences at the same time. You have the opportunity to reach customers at top and middle of your funnel, and a better chance to move the ones in the middle towards action.
How to improve your SEO game? For organic traffic, you still need to naturally incorporate your keyword into your content. Before your copywriters die from a heart attack, introduce them to these best practices. Unlike with shorter keywords that should be woven organically through your document, long tail keywords are so specific their placement on the document makes or breaks its search engine optimization.
- Use the keyword in the title of your blog post or landing page.
- Use the keyword in the first sentence of your content.
- Use derivatives of the keyword to meet your 1% to 3% word density for the rest of the document.
- Ensure that the keyword is in the meta description.
- Use the keyword relevantly in image “alt” tags.
- Name your links and URL after your keywords.
We certainly hope that you find this article helpful and can increase your visibility in the search engines and improve your conversions. For more information’s or mentoring, be sure to e-mail the author of this article at [email protected]
