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Sky Betting and Gaming Halts UK Affiliate Programme Due to Mounting Regulatory Pressure
The UK-based gambling company Sky Betting and Gaming revealed its intentions to end its UK Affiliate Programme, saying that the move is due to recent rulings and regulatory pressure by the UK Gambling Commission.
The gambling operator reminded that clause 13.2 of its affiliates’ Agreement allows it to terminate the Agreement with immediate effect after providing its affiliates with a written notice. Now, the company has decided to provide its affiliates with a 28-day notice of termination, with the Agreement set to be officially ended on October 2nd, 2017.
Sky Betting and Gaming has also informed its affiliates that as of October 2nd, they must stop promoting the company’s websites to customers and remove all live links to Sky Betting and Gaming’s websites and intellectual property. The gambling and betting operator’s affiliates were also reminded they need to return all confidential information related to the company they have been given the right to hold.
The company further announced that its Affiliate Hub portal is to stop working on October 2nd, with all commission arrangements for its customers set to be ceased at this date. Sky Betting and Gaming noted that the final payment cycle for its affiliates will start at the end of September, and the full amounts of outstanding balances are planned to be paid. The payments are scheduled to be available in accounts on or around October 20th, 2017.
Reasons for the Affiliate Programme Halt
The British gambling operator has pointed out two main reasons for its choice to bring its Affiliate Programme to an end.
As mentioned above, Sky Betting and Gaming is blaming the regulatory landscape in the country for the decision to terminate its Affiliate Programme. The company explained that the regulatory conditions of the UK gambling industry have become more requiring to operators that have been recently facing increased obligations in terms of their regulatory responsibilities and legislation compliance.
So, in order to keep its operations in the country, Sky Betting and Gaming needs to make sure that it complies with UK gambling regulations. As the operator has felt that its Affiliate Programme is no longer capable of being successful in such regulatory conditions, it has now decided to end it. What is more, another reason for the Affiliate Programme termination is the fact that Sky Betting and Gaming has recognised the output of affiliates management as a great risk to its business in regards to local regulators.
Lately, UK gambling regulators have been focused on tightening the conditions in which local casino, betting and gaming companies are operating. The Government has been trying to clamp down the negative effects that gambling could have on more vulnerable players, in order to protect customers from problem gambling behaviour and gambling addictions.
The major regulatory body of the country – the UK Gambling Commission has been aimed at making the gambling environment more fair and transparent, as well as to raise players’ awareness of the possible negative effects of gambling. Local regulators have created a special self-exclusion scheme especially for more vulnerable players, in order to provide them with the opportunity to protect themselves by self-excluding themselves from gambling in land-based venues and online gambling websites.
January 5, London, UK: Babe Casino and BetConstruct partnered up to deliver one of the most dynamic gaming platforms. The online casino is considered highly attractive to players who have an appreciation for a quality gaming experience enhanced by transparency and 100% safety.
The Babe Casino and BetConstruct collaboration shines a welcoming new light on the age old world of online gaming, by adopting a feminine touch that is rarely available in the industry.
Being in league with one of the world’s leading providers of betting and gaming solutions allows all gaming enthusiasts access to unmatched VIP bonuses, top casino games, jaw dropping welcome bonuses and more! In its first year, Babe Casino is nominated for the Best New Casino award at AskGamblers Awards 2018.
Enhanced through BetConstruct, users can visibly witness newfound qualities that provide a unique environment, offering players entertainment and interactive game time that is unbeatable. For players seeking an attentive gaming experience, the casino games are suitably designed for gaming on the go or via PC, making it a popular attraction 24/7. Loyal players are treated to exclusive deals that are alluring to those who enjoy participating in extraordinary bonus deals, industry leading games and free game time. All transactions are protected as Babe Casino and BetConstruct have created a transparently safe and secure infrastructure to assure the privacy of all members.
BetConstruct and Babe Casino strive to enhance the gaming experiences by not only delivering high quality gaming standards, but by also implementing them and keeping existing members pleasantly rewarded through exciting new phases of development for the duration of membership. There’s a load of excitement yet to roll out at this classy, feminine casino, led by the top iGaming entrepreneurs.
About BetConstruct
BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres in 15 countries.
BetConstruct’s innovative and proven offerings include an extensive range of market-leading products and services, including Sportsbook, eSports, Sports Data Solutions, Retail Betting Shop Solutions, RNG Casino Suite, Live Dealer Casino and VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more.
The multinational iGaming and Sports betting technology partner BtoBet has reshaped its internal structure becoming a larger group today, embracing 2 companies, ITS (I-Trading solution) and IGS (I-Gaming Solutions) that allow the launch of 2 new divisions: BtoBet Sports and BtoBet Games.
ITS is specialized in risk management and trading while IGS is an experienced Games aggregator.
All operating under the same roof and adopting the same foremost technology.
With the new structure, BtoBet offers an even more comprehensive suite of products; Sportsbook platform and services for bookmakers and IGaming Platform and services devoted to the gaming industry.
Commenting on the BtoBet Sports division, BtoBet’s chairman Alessandro Fried stated:
“BtoBet Sports is focused on bookmakers’ needs and sportsbook players’ preferences. A dedicated team ensures the sports-betting brand provides the ultimate betting experience to the bettors. Based on BtoBet’s sports platform Neuron Sport, BtoBet Sports provides a highly customizable frontend for each operator, giving all the tools needed for risk management across all pre-match, live betting and virtual Jackpot betting products.”
About the BtoBet Games division, Fried highlighted:
“This new department is aimed at providing the perfect set of products and services needed for today’s iGaming business. A pull of skilled and dedicated experts assists and satisfies any of operator’s iGaming needs and requirements. The Neuron Casino omnichannel platform, based on Artificial Intelligence technology ensures tailored offers to maximize the effort of delivering the perfect Games offer.”
To conclude, Alessandro Fried announced:
“BtoBet’s new structure offers a bigger trusted team always available to support our Clients in their technical needs by providing advice when needed, flexibility to expand their business and a range of clear and simple products and services. We are able to allow the operators to manage their business autonomously, setting up their own strategies, all without the handicap of technology constraints or the limits of engaging fully-managed platforms. In addition, Btobet is able to supply them all the necessary services to make their own product and offer unique” and concluded “We are proud to present the new BtoBet Group at ICE, stand S1-320.”
About BtoBet
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com
NSoft’s VIP client and market leader from Bosnia and Herzegovina Premier Kladionica has enriched its website offer with Lucky Six and Greyhound Races. The games were released on Seven Platform web channel being the first step of complete transition to the new platform.
Lucky Six and Greyhound Races are known as the best performers on the local virtual games market. Premier decided to go with the Seven web channel after excellent results being achieved by the aforementioned games on their retail channel.
The games are available in the area of the Republic of Srpska, Bosnia and Herzegovina.
NSoft and Premier Kladionica will continue their cooperation and integration of other virtual games using Seven Platform.
Having that in mind NSoft is continuing the expansion on targeted markets and preparing to reveal the novelties at ICE Totally Gaming Show in London on February 4-6, 2018.
In order to learn more about the NSoft’s upcoming projects book a meeting with our sales team following this link: https://goo.gl/xbjTCW.
ABOUT NSOFT
NSoft provides top quality software solutions for gaming and betting industry, including platform, virtual games, sportsbook, and lotteries.
Our unique approach to customers and creative software solutions positioned us as one of the top providers of innovative products for gaming industry. A combination of great products, great people, and great culture played a key role in our growth. We understand that strong and long-term partnerships are essential for further development, so we joined forces with world’s leading sport data provider – Sportradar. This means our products are available through Betradar’s sales channels.
- SEVEN Platform
- Virtual Games
- Lucky Six
- Lucky X
- Next Six
- Greyhound Races
- Virtual Greyhound Races
- Virtual Horse Races
- Virtual Drag Races
- Virtual Motorcycle Speedway
- Sportsbook
- Pre-Match Betting MTS & Self-Managed
- Live Betting MTS
- Pool Betting
- Lotteries
- World Numbers Service (Developed in partnership with Betradar)
- Betradar (games available through NSoft’s sales channels)
- Virtual Football League
- Virtual Tennis Open
- Virtual Basketball League
It is NSoft’s mission to provide betshop owners with powerful and visually appealing platform, amazing virtual games, and data-packed sportsbook, and help them grow their business.
By developing our state-of-the-art software solutions we are devoted to creating a business environment which will maximize our customers’ sales opportunities and empower their company to reach new levels of growth. Our ambition is to continue building value for customers, stakeholders and partners. You are more than welcome to join us on the journey. We would be delighted to work with you!
Contact emails: [email protected], [email protected], [email protected]
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