6 articles
Sporting Risk says it has reached the first anniversary of its partnership with UK sportsbook Midnite, following the operator’s World Cup “Sub Hero” promotion built on Sporting Risk’s SureSub product. During the tournament, Midnite offered 116 Player Prop markets, including 26 Super Sub and 26 Extra Time Player Prop markets, alongside 269 BetBuilder-compatible markets, according […]
The new Promotional Markets add substitution-enabled player props designed to transfer bets to replacement players during a match. Sporting Risk has expanded its Promotional Markets suite with a new set of SureSub player prop markets, distributed via the Sportradar Unified Odds Feed. The company said SureSub is designed to extend eligible player prop bets beyond […]
Sporting Risk, the sports analytics company specialising in predictive models that generate market-leading pricing and betting content, has struck a partnership with Betfred. The partnership has seen Betfred integrate Sporting Risk’s Next-Gen player-centric BetBuilder pre-match and in-play markets. Alongside this, Betfred has integrated Sporting Risk’s Player Props, match and team stat markets and unique player-based […]
Sporting Risk has expanded its relationship with Entain under a new agreement covering Entain’s Nordics and Central Europe operations, the companies said on Tuesday 30 June 2026. Under the deal, Sporting Risk will supply its BetBuilder Suite across selected Entain brands in the region, including Optibet, Klondaika, Laimz and Bwin. The package includes Self-Build BetBuilder, […]
Deal covers pre-match and in-play football markets, including in-play multis and micromarkets across more than 150 competitions. Sporting Risk has partnered with BOYLE Sports to integrate its Player Props, Pre-canned BetBuilder, and Next-Gen player-centric in-play BetBuilder into the operator’s sportsbook. The companies said the rollout will increase player market coverage and combinability for BOYLE Sports […]
Sporting Risk, specialists in betting, forecasting, and sports analytics, has improved its services with the introduction of its latest In-Play Pre-Canned Multis. The newest enhancement to its offerings includes a tailored BetPrompt feature aimed at streamlining bet choices and increasing engagement for partner operators. The latest offering utilizes Sporting Risk’s BetBuilder technology to generate pre-made, […]