19 articles
Renewal adds FC Porto Women’s Team shirt sleeve branding ahead of its top-flight debut. Betano and FC Porto have renewed their sponsorship agreement, keeping Betano as the club’s Main Sponsor through the end of the 2028/29 season. The betting and gaming brand is owned by Kaizen Gaming. Under the renewed terms, Betano will remain on […]
Aston Villa Football Club has agreed a three-year extension with Kaizen Gaming-owned sportsbook and igaming brand Betano, keeping the operator as an Official Partner through the end of the 2028/29 season. The renewal was announced July 23, 2026, in Athens and Birmingham, and includes continued Betano logo placement on the left sleeve of the club’s […]
Kaizen Gaming has released betting data from its Betano sportsbook indicating users are backing Argentina and France to reach the World Cup final. The company said the data was extracted on the morning of 13 July 2026 across 18 markets, excluding the UK. In Betano’s “To Qualify” market for the semi-finals, Kaizen said 71% of […]
Kaizen Gaming’s Betano adds Play’n GO’s full slots portfolio, including Book of Dead and Reactoonz, for the first time in Colombia. Play’n GO has launched with Betano Colombia, making the Swedish supplier’s casino games available on Kaizen Gaming’s brand in the country for the first time. The agreement covers Colombia, one of Latin America’s regulated […]
AC Sparta Praha has extended its principal partnership with Betano through 30 June 2029. Betano, Kaizen Gaming’s online betting and gaming brand, has held principal partner status since 2023 and will continue to feature on the shirts of Sparta’s men’s A-team, B-team and first women’s team. Tomáš Křivda, CEO of AC Sparta Praha, said: “The […]
Tottenham Hotspur Football Club has signed a new three-year strategic partnership with Kaizen Gaming, owner of online sports betting and gaming brand Betano. The club said Betano will become its Official Training Wear Partner for the 2026/27 season, with year-round presence across Tottenham Hotspur Stadium in London via pitch-side LEDs and big screens. Under the […]
Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October. Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme. The company said the […]
Kaizen Gaming has launched Betano Trivia, a live trivia product it describes as the world’s first fully GenAI-powered live trivia experience. The free-to-play game is now available across the 20 markets where Kaizen Gaming operates. The product was developed by Kaizen Labs, the company’s innovation incubator. Kaizen Gaming said Betano Trivia uses generative AI to […]
Betano owner repeats wins for Sportsbook Operator of the Year and Casino Operator of the Year at the Fort Lauderdale ceremony on 10 June. Kaizen Gaming has won both “Sportsbook Operator of the Year – Latin America” and “Casino Operator of the Year – Latin America” at the SBC Awards Americas 2026, repeating the double […]
How do bettors behave with regard to their favourite teams? Do they back them no matter what, or are they objectively calculating their chances? When it comes to national team football at least, heart seems to win over head. Just hours before the World Cup’s premiere in Mexico, Kaizen Gaming unveils exclusive proprietary data from […]
Betano, Kaizen Gaming’s premium online betting and gaming brand, is turning to gaming culture to dramatize the emotional pull of football fandom in its latest international campaign for the 2026 FIFA World Cup. Created by Wieden+Kennedy São Paulo, the campaign follows a lonely video game NPC (Non-Playable Character) who escapes the artificial world of a […]
George Daskalakis, Co-Founder and CEO of Kaizen Gaming, outlined the company’s remarkable evolution from a 20-person local startup into a global decacorn, sharing insights into overcoming the Greek financial crisis and the pandemic, learning from failure and pursuing a vision to make Betano the world’s most trusted iGaming brand. Daskalakis shared these reflections during a […]
Betano has been named an Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America under a new partnership between FIFA and Kaizen Gaming’s lead brand. The tournament will be held across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July. The agreement is the third […]
Kaizen Gaming has completed the latest cycle of The Collective, its international volunteering programme, mobilising 237 employees across 10 locations in nine markets for a total of 962 volunteer hours. The company said the cycle focused on environmental sustainability, biodiversity protection and animal welfare projects delivered with local non-governmental organisations. Kaizen Gaming also donated €80,000 […]
Kaizen Gaming has won three operator awards at the SBC Awards Europe 2026, held during SBC Summit Malta on Thursday, 30 April. The company, which owns the Betano online sports betting and gaming brand, picked up “Sportsbook Operator of the Year”, “Casino Operator of the Year” and “Operator Innovation in Gaming”. Christos Tzalavras, Kaizen Gaming’s […]
Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH. Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026. The deal was announced from Athens, Greece and […]
Kaizen Gaming, a top GameTech firm globally, today reveals the acquisition of GameplAI (“GP”), the provider of AI-powered sports trading and analytics. Under the terms of the agreement, Kaizen Gaming will incorporate GameplAI’s functionalities to improve its unique capabilities in sports trading, player markets, and performance analytics for its top-tier igaming platform Betano. The acquisition […]
To mark International Responsible Gaming Day on February 17, leading GameTech operator Kaizen Gaming is reaffirming its commitment to safe and responsible play. The company has shared 10 practical tips to help players stay in control, along with an overview of the responsible gaming tools available on its Betano platform. Responsible gaming is a core […]
Kaizen Gaming has officially launched Betano in Ghana, marking the company’s 20th regulated market and its first market entry of 2026. The launch underscores Kaizen’s global GameTech expansion strategy—rooted in technology, regulatory compliance and responsible operations—bringing safe sportsbook and casino products to Ghana’s fast-growing digital audience. Official launch and local leadership A dedicated launch event […]