Calling all webmasters and interested parties in the online gambling niche, as you already know, constant Google updates play a key role in not just your traffic potential online, but of course, your earnings too. Therefore, it goes without saying that it behooves you to keep an eye on what the Google overloads are up to, as it impacts your online presence. However, the number one key is not to panic, see it as simply Google trying to improve the consumer experience for web browsers, therefore, figure out how to position yourself to take full advantage. After all, Google has a long track record of updates, it should be part and parcel of online living by now. The Panda updates seem archaic by now. Always remember that the customer is always right, in this case, give your consumers what they want. Useful and valuable content that serves their needs. In other words, if you’ve been consistently producing content with the best interests of your target users in mind, you’re still on the right track. There’s no need to make any drastic changes to your strategy.
The latest Google updates were targeted at enhancing the experience for mobile users. If you’ve noticed the online trends over the past year or two, everything has been shifting towards mobile. In order to continue giving its customers excellent service, Google wants every website to also be mobile friendly. If your website is not, it will be downgraded in the search rankings. If you do happen to see a decline in your organic search traffic, however, there may be a need to address your website’s mobile friendliness. If your online gaming website is already mobile-friendly, then you need to consider some of your on-page SEO. The objective is to make your home page and other important pages as web search friendly as possible. Instead of trying to target a bucket load of keywords, choose some specific ones that you can actually dominate. You may need to narrow your focus on your best strengths.
By now you are obviously aware that Google loves fresh, unique update. Therefore, duplicate content and redundant articles are a no-no. Also write detailed quality articles that engage your readers. Google also penalizes if your on-page metrics are not up to standard. If Google sends you quality traffic but finds out that readers are bouncing off your website after a few seconds, then it automatically deems it a mismatch. So make sure that you are creating valuable online gaming content that informs readers and solves your target market problems. Avoid creating thin content. Prioritize user experience. For example, too many ads on your site can create a negative visitor experience and have an undesired impact on your rankings. Your content should be trustworthy. Visitors that land on your site should feel comfortable giving you their sign-up information. Are you exercising quality control with your content? Your articles should be free of spelling and factual errors. Keep your website platform as user-friendly as possible.
