Social content is increasingly being used by the gambling industry individuals to find information and connect with different organizations. Search engines have embraced this trend and are displaying more social content and profiles into the results pages and the Knowledge Graph.
Social content appearing in Google search results is nothing new. In fact, it dates back to 2009 when Google introduced an experiment called Social Search which added a new level of personalization to search results by including relevant content from social circles for signed-in users.
In the same year, Google Real-Time Search was introduced which included timely content from sources such as Twitter and Facebook, but was discontinued two years later in 2011 when Google lost access to Twitter’s firehose (Twitter’s API that provided access to tweets as they are shared).
Knowing that people trust recommendations from their friends and peers, in 2012 Google launched Search plus Your World which introduced Google+ posts and pages into signed-in users search results. Fast forward to the present it was announced in February 2015 that Google would once again gain access to Twitter’s firehose and tweets as they are shared in real-time.
This post will show you examples of indexed social content from Pinterest and what you can do to optimize and increase visibility for your social content and profiles in Google Search.
How to increase visibility for your Pinterest content in Google Search
Did you know that both boards and pins can “rank” or appear in Google’s search results for keywords that Google finds relevant for your shared content on Pinterest?
Here’s an example of a Pinterest board appearing on the first page of Google’s search results for the keyword “igaming events”
How many Pinterest boards and pins are indexed in Google Search?
At the time of writing this post, a search in Google (site:www.pinterest.com) returned about 88,500,000 Pinterest results (this number can and will vary depending on when and where you are searching from in the world).
It’s important to note that many of these results are most likely buried deep in Google’s search results pages
Increasing search real estate through your Pinterest content
Optimizing your pins and boards can increase the chances that they will surface in both Google and Pinterest search. This additional visibility across channels can work to build your following on the image sharing social network.
How to optimize your Pinterest pins
- Add a detailed description using specific keywords that accurately describe the topic of the pin. Make descriptions a couple sentences long, tell your readers why they should care, and include a call-to-action
- Add the correct meta tags and apply for Rich Pins. If you are using WordPress as your CMS and have Yoast’s SEO plugin installed, setting-up article Rich Pins is as easy as enabling Open Graph meta data
- Validate your Rich Pins using Pinterest’s Rich Pins validator tool
How to optimize your Pinterest boards
- Use the main topic of your board as the name. If you’re creating a board about casinos, casino reviews would be a great choice for the board name
- Add a detailed description (a few sentences) about the topic and include the types of pins users can expect to find on the board
- Consider adding board collaborators to keep the board active
