SBTech Press Releases

VIGE2017 announces SBTech as their newest Gold Sponsor

Published

8 years ago

January 16, 2017

The organizares are proud to announce SBTech as one of their newest Gold sponsors at Vienna International Gaming Expo 2017, which is going to take place in Vienna, Austria between 20-22 March 2017 at the Austria Vienna Center.

“As a leading company, well established in the Central and Eastern European region, we’re eager to have our presence at this prestigious event which aims to become the leading exhibition in region. VIGE2017 is also a great opportunity to network and exchange ideas with our peers and partners, and we also love the chance to meet with like-minded people with fresh ideas. These are the main reasons we have decided to become a Gold Sponsor of the event and help EEGEvents accomplish their target.”, commented Tom Light, Vice President of Business Development at SBTech.

Established in 2007, SBTech is a leading provider of interactive Sportsbetting solutions and services and has become a global market leader within the online gaming industry, in both regulated and traditional markets.

The complete offering includes innovative, flexible and user-friendly turnkey and fully managed Sportsbetting solutions, specifically designed for top gaming operators, existing bookmakers and land-based networks.

SBTech is four-time EGR Award Winner, recognizing the company’s commercial success, game-changing innovations and excellence of overall service. Most recently SBTech was awarded with 2016’s EGR B2B award for “Best In-Play Betting Software”, being recognized for enabling operators to expand their market reach, making it the number one in-play betting software package for revenue generation.

The company’s industry-leading online sportsbook, award-winning in-play betting platform, premium casino and live casino products, mobile responsive design and fully equipped iGaming platform, provide players a one-of-a-kind betting experience. SBTech offers 60,000 monthly sports events, 25,000+ in-play events and more than 2,000 proprietary bet markets on over 60 different sports.

The combination of localized offerings, expert legal oversight, versatile tools and unrivalled industry knowledge has positioned SBTech as a trusted partner of operators in the UK, Ireland, Italy, Belgium, Spain, Portugal, Romania, Czech Republic, Greece, Denmark, Australia, Mexico, Argentina, Bahamas, Malta, and many other regulated markets.

Be sure to save the date and attend VIGE2017, which will be held between the 20th and 22nd of March 2017 at the Austria Vienna Center in order to hear the fresh information at the seminars which will be held within the Expo, highlight your brand for visiting delegates by booking a stand or attend and network with the leading and newcomer company representatives that are going to be present at the show.

Should you have any questions, please don’t hesitate to contact us on +40 735 559 234 or by mail on [email protected].

For more details please visit the official website: www.vige.world or register your attendance here: http://vige.world/register-you-attendance-for-the-vige2017/

Exhibitor options can be contracted here: https://vige.world/book-a-stand-exhibit/

THE ORGANIZERS LOOK FORWARD TO SEEING YOU IN VIENNA!

George Miller

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Prague Gaming & TECH Summit 2025 (25-26 March)

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EEG iGaming Directory

SBTech launches Action Betting, its latest mobile in-play feature

Published

7 years ago

December 13, 2017

George Miller

New live betting feature will create markets and offer players opportunity to add selection to their bet slip instantaneously

Market-leading sports betting solutions provider SBTech has added to its range of in-play products with the launch of Action Betting, a mobile-first feature which dynamically suggests markets of interest to players through contextual alerts and call-to-action betting options.

Powered by SBTech’s machine learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a match, whether a free kick, red or yellow card, corner or dangerous attack. A dynamic market is then displayed on-screen, enabling players to ‘quickbet’ on outcomes directly from the widget, with the selection added to the bet slip instantaneously.

Ian Bradley, Chief Product Officer at SBTech, commented: “Action Betting is the result of our investment in personalisation, as we seek to tailor the experience for each user. The constant drive to create more markets is not going to stop, and given the challenges that brings, our aim is to enhance the UX, ensuring players don’t have to scroll and search for markets. Instead, we offer them suggestions whenever a significant incident occurs, presenting them with a relevant market in the context of the alert. The launch of Action Betting is part of our strategy of continuously improving the mobile betting experience and is just a taste of what we have in store for our partners in 2018.”

Example: Real Madrid get a corner, triggering an incident. The ‘Over/Under Corners’/’Next Goal’ markets with the available selections and odds are displayed on-screen in the Action Betting section. The player can quickly click the Action Bet and add it to their Bet Slip.

SBTech's Action Betting tool
Action Betting is live with partners from this month and is part of the continuous development process undertaken by SBTech and in partnership with our clients.

About SBTech:

SBTech is the industry-leading provider of managed sports betting solutions and services in regulated markets thanks to the world class coverage of its sportsbook, unrivalled in-play betting, complete omni-channel solution and its innovative and uniquely configurable Chameleon360 iGaming Platform.

For more information, visit: www.sbtech.com

Awards

SBTech wins Sportsbook Supplier of the Year at the SBC Awards 2017

Published

7 years ago

December 6, 2017

George Miller

Quality, innovation and strength of SBTech solution recognised at SBC Awards

SBTech’s product innovation and powerful sportsbook have once again been recognised by the sports betting industry, with the company winning the Sportsbook Supplier of the Year accolade at the SBC Awards 2017 which took place in London yesterday evening.

SBTech scooped the award as a result of its corporate and commercial success in offering the industry’s top sportsbook solution to the global betting sector.

The judges commended SBTech on the strength of its “sportsbook solution, the breadth and coverage of its product and the uniform experience across different channels”.

Commenting on the awards, Andrew Cochrane, Chief Commercial Officer at SBTech, said: “We’re very honoured to win the SBC Award for Sportsbook Supplier of the Year, which is testament to the diligence and dedication of our teams in delivering the best solutions to market through our clients. As well as being one of the most demanding categories to win, a high level of technical expertise is required to produce such a comprehensive offering, and this award recognises the hard work and talent of everyone at SBTech. We would like to thank all the SBC judges and look forward to pushing the boundaries of sports betting even further in 2018.”

EEG iGaming Directory

SBTech launches mobile-focused “Add2Bet” enhancement to its industry-leading Sportsbook

Published

7 years ago

October 30, 2017

Zoltan "Hawkie" Tundik

SBTech, the leading sports betting solutions provider to the online gaming and betting industry, today announced the launch of Add2Bet, its newest cutting-edge Live Betting feature.

Enabling players to immediately use the cash out value of an open bet to create a new double, treble or acca by combining it with new selections, Add2Bet is one of a series of recently-launched mobile-focused enhancements to SBTech’s market-leading sportsbook solution, designed around simplicity and ease-of-use.

Its rollout further strengthens SBTech’s position as the in-play betting market leader – the company has won EGR B2B awards for its live product for the last four years.

The new feature is expected to have a positive impact on SBTech operators’ turnover, by giving players more control over their betting and appealing more effectively to millennials.

Add2Bet was launched following in-depth research* and development by SBTech, including extensive A/B testing, focus groups and practical scenario implementation in a live environment.

Key findings were that:

Under-35s are early adopters of the feature – users from this age group tried Add2Bet after seeing it just twice on average, whereas older users waited until they’d viewed it an average of five times.
Of the total betting volume generated by the sample group, 7% of English Premier League live bets were placed by using Add2Bet to change an existing live bet.
Nearly 70% of players who use Cash Out for an average of 40% of their betting activity placed a bet using the new feature.

Tom Light, SBTech Senior Vice-President of Business Development, will be presenting Add2Bet at the upcoming EiG expo in Berlin on Tuesday, October 31^st at 11 am.

He commented: “Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far. I look forward to presenting the product and discussing it in depth with our clients and contacts.”

*Methodology: SBTech carried out the research with a sample of 200 players in September 2017 against a control group of 50 users from the same segments with the feature disabled. Each player used his or her own betting account with £200 credit supplied by SBTech.

For all press enquiries, please contact:

Jake Pollard, Communications Director
Tel: +44 7930 410626
Email: [email protected]

About SBTech

SBTech is an industry-leading provider of comprehensive platform solutions to sports betting and iGaming operators in regulated markets. Its best-of-breed Chameleon360 iGaming platform, world-class sportsbook, unrivalled multi-award winning in-play betting, complete omni-channel offering, and fully managed and semi-managed service packages have made it the partner of choice for more than 50 top-tier clients in over 20 territories.

For more information, visit: www.sbtech.com