New live betting feature will create markets and offer players opportunity to add selection to their bet slip instantaneously

Market-leading sports betting solutions provider SBTech has added to its range of in-play products with the launch of Action Betting, a mobile-first feature which dynamically suggests markets of interest to players through contextual alerts and call-to-action betting options.

Powered by SBTech’s machine learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a match, whether a free kick, red or yellow card, corner or dangerous attack. A dynamic market is then displayed on-screen, enabling players to ‘quickbet’ on outcomes directly from the widget, with the selection added to the bet slip instantaneously.

Ian Bradley, Chief Product Officer at SBTech, commented: “Action Betting is the result of our investment in personalisation, as we seek to tailor the experience for each user. The constant drive to create more markets is not going to stop, and given the challenges that brings, our aim is to enhance the UX, ensuring players don’t have to scroll and search for markets. Instead, we offer them suggestions whenever a significant incident occurs, presenting them with a relevant market in the context of the alert. The launch of Action Betting is part of our strategy of continuously improving the mobile betting experience and is just a taste of what we have in store for our partners in 2018.”

Example: Real Madrid get a corner, triggering an incident. The ‘Over/Under Corners’/’Next Goal’ markets with the available selections and odds are displayed on-screen in the Action Betting section. The player can quickly click the Action Bet and add it to their Bet Slip.

Action Betting is live with partners from this month and is part of the continuous development process undertaken by SBTech and in partnership with our clients.

About SBTech:

SBTech is the industry-leading provider of managed sports betting solutions and services in regulated markets thanks to the world class coverage of its sportsbook, unrivalled in-play betting, complete omni-channel solution and its innovative and uniquely configurable Chameleon360 iGaming Platform.

For more information, visit: www.sbtech.com

Quality, innovation and strength of SBTech solution recognised at SBC Awards

SBTech’s product innovation and powerful sportsbook have once again been recognised by the sports betting industry, with the company winning the Sportsbook Supplier of the Year accolade at the SBC Awards 2017 which took place in London yesterday evening.

SBTech scooped the award as a result of its corporate and commercial success in offering the industry’s top sportsbook solution to the global betting sector.

The judges commended SBTech on the strength of its “sportsbook solution, the breadth and coverage of its product and the uniform experience across different channels”.

Commenting on the awards, Andrew Cochrane, Chief Commercial Officer at SBTech, said: “We’re very honoured to win the SBC Award for Sportsbook Supplier of the Year, which is testament to the diligence and dedication of our teams in delivering the best solutions to market through our clients. As well as being one of the most demanding categories to win, a high level of technical expertise is required to produce such a comprehensive offering, and this award recognises the hard work and talent of everyone at SBTech. We would like to thank all the SBC judges and look forward to pushing the boundaries of sports betting even further in 2018.”

SBTech, the leading sports betting solutions provider to the online gaming and betting industry, today announced the launch of Add2Bet, its newest cutting-edge Live Betting feature.

Enabling players to immediately use the cash out value of an open bet to create a new double, treble or acca by combining it with new selections, Add2Bet is one of a series of recently-launched mobile-focused enhancements to SBTech’s market-leading sportsbook solution, designed around simplicity and ease-of-use.

Its rollout further strengthens SBTech’s position as the in-play betting market leader – the company has won EGR B2B awards for its live product for the last four years.

The new feature is expected to have a positive impact on SBTech operators’ turnover, by giving players more control over their betting and appealing more effectively to millennials.

Add2Bet was launched following in-depth research* and development by SBTech, including extensive A/B testing, focus groups and practical scenario implementation in a live environment.

Key findings were that:

• Under-35s are early adopters of the feature – users from this age group tried Add2Bet after seeing it just twice on average, whereas older users waited until they’d viewed it an average of five times.
• Of the total betting volume generated by the sample group, 7% of English Premier League live bets were placed by using Add2Bet to change an existing live bet.
• Nearly 70% of players who use Cash Out for an average of 40% of their betting activity placed a bet using the new feature.

Tom Light, SBTech Senior Vice-President of Business Development, will be presenting Add2Bet at the upcoming EiG expo in Berlin on Tuesday, October 31^st at 11 am.

He commented: “Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far. I look forward to presenting the product and discussing it in depth with our clients and contacts.”

*Methodology: SBTech carried out the research with a sample of 200 players in September 2017 against a control group of 50 users from the same segments with the feature disabled. Each player used his or her own betting account with £200 credit supplied by SBTech.

For all press enquiries, please contact:

Jake Pollard, Communications Director
Tel: +44 7930 410626
Email: [email protected]

About SBTech

SBTech is an industry-leading provider of comprehensive platform solutions to sports betting and iGaming operators in regulated markets. Its best-of-breed Chameleon360 iGaming platform, world-class sportsbook, unrivalled multi-award winning in-play betting, complete omni-channel offering, and fully managed and semi-managed service packages have made it the partner of choice for more than 50 top-tier clients in over 20 territories.

For more information, visit: www.sbtech.com