The second edition of Marketing in Gambling Forum, the only marketing conference from Central and Eastern Europe, will have some very high ranked speakers.

Among the high rank speakers we find Dr. Joerg Hofmann a distinguished lawyer, expert in international gaming laws.

Dr. Joerg Hofmann is head of the Betting and Gaming Group of Melchers Law Firm in Germany. He is the Immediate Past President of the International Masters of Gaming Law (IMGL), the pre-eminent global gambling law networking and educational organisation. He has been consistently ranked as a “Leading Individual” in Gaming & Gambling by Chambers Global since 2011 and is listed among “Germany’s Best Lawyers” in the category “Gaming Law” by Handelsblatt and BestLawyers since 2014. Joerg is based in Heidelberg/Germany. He frequently publishes articles in international expert’s magazines and periodicals and speaks regularly on international gaming law conferences around the world.

Dr. Joerg Hofmann will address the audience in the panel dedicated to marketing on the new gaming markets – Marketing Solutions for a New Gaming Market.

Marketing in Gambling Forum will take place in Bucharest on November 7, 2017.

Casino Life & Business Magazine organizes the second edition of the only marketing and communication event dedicated to the gambling market, an event entitled Marketing in Gambling Forum – MkGF2 – on Nov. 7 at the Floreasca Club in Bucharest.

During this second edition of Marketing in Gambling Forum – MkGF2, those present will be listening to the latest marketing and communication techniques dedicated to gaming, techniques designed to bring players to the venues, but also to enhance the image of each company.

Well-known names in the world of contemporary marketing will take the floor at this edition, but also marketing representatives in the Romanian industry of gambling: Dan Iliovici, President of the National Gambling Office, Zoltan Szigeti, President of The Group, Andreea Ion, Marketing Director of Palace Casino – Casa Vernescu, as well as many experts from abroad, are invited to speak. They will join host speaker Andrei Frimescu, Game World Marketing and Communication Director.

The targeted topics will reach all sides of gambling starting with the general picture and reaching live casinos, slot machines or the latest online gambling.

Those present will be able to ask questions about the subject in order to have a clear picture of the steps to follow in their own marketing and communication activity and everything in order to develop their own business in the gaming industry.

During the first edition, November 8th was established as the “the Responsible Gambling Day”, this year’s edition will take place on November 7th, a date inserted in the “Responsible Gambling Week”, a new project signed by Casino Life & Business Magazine.

BTOBET IS IN ROMANIA TO HELP EAST EUROPEAN OPERATORS WISHING TO GET IN GEAR WITH SUCCESSFUL SPORTSBOOK AND IGAMING SOLUTIONS.

Romania has a fully-regulated land based and online gambling market, opened for international operators. Sports betting, casino and slot halls, horse race betting, bingo and lottery are very popular in the country – both online and in shops – while a new trend is emerging of Central and East European players showing a growing interest in online gaming and eSports competitions. As a consequence, today’s bettors in this area are shifting from traditional sports to cybersports and games, preferring mobile and desktop to shops.

Are Central and East European operators ready to grasp the opportunity driven by the trend?

To discover more about the East European market, download the dedicated REPORT here.

BtoBet is going to attend the Entertainment Arena Expo (EAE) in Bucharest to  display to operators how its advanced Sportsbook, Casino and eSports solutions can help them to expand their business towards mobile and online in Romania and in other growing East European regulated markets.

Anticipating BtoBet’s participation in the upcoming show EAE, Chairman Alessandro Fried commented:“Many East European countries are gradually regulating the industry and licensees need to be farsighted and quick to grasp the opportunity offered by the next-generation technology to run the evolution of the market. They must be prepared to maximise their profit when the regulation allows them to move to online and mobile, and they need suitable tools to provide players with totally tailor-made offers.”

Operators willing to discover how iGaming contents can benefit from BtoBet’s Artificial intelligence and Recommendation engine can book a meeting in Bucharest by calling +38975383786 or writing to  [email protected]

About BtoBet

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customizable, secure and flexible cloud-based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has the Technical team of the company is in Skopje and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing center.