Conduet, a leading AI-driven customer experience (CX) and operations partner, has officially announced the European expansion of its gameLM platform. Specifically built for the high-pressure environments of online sports betting (OSB) and iGaming, gameLM is designed to help operators deliver scalable, compliant, and highly efficient player interactions.
The move comes after six successful years in the United States, where Conduet has established itself as a trusted partner for major brands including Hard Rock Digital, BetSaracen, Soaring Eagle, and Jackpocket Casino.
Solving the Scaling Challenge
Traditional customer support models often struggle to keep pace with the rapid growth and seasonal surges inherent in sports betting. gameLM addresses this by automatically resolving over 80% of player enquiries in real-time.
By handling routine tasks like account verification, promotion queries, and password resets, the platform:
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Reduces Handle Times: Instant responses lead to higher player satisfaction.
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Lowers Operational Costs: Drastically reduces the need for large, manual support teams during peak events.
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Frees Human Agents: Allows staff to focus on complex, high-value interactions that require empathy and advanced problem-solving.
Dual-Module Strategic Deployment
Unlike generic AI tools, gameLM is built on Conduet’s deep operational experience in the gaming sector. It is delivered via a low-friction PAM (Player Account Management) integration and features two core modules:
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gameLM AI Agent: A standalone solution that handles player enquiries end-to-end with accurate, compliant, and multi-language support.
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gameLM CoPilot: An agent-assist tool that provides human teams with real-time guidance, suggested responses, and policy insights to ensure consistency across every chat.
This “controlled” approach allows operators to choose their level of automation—starting with human-assisted support and moving toward full AI autonomy as confidence grows.
A Proven Industry Partner
The effectiveness of the platform is already being felt by Conduet’s long-term partners. Neal Atkinson, Senior Director of Sportsbook at BetSaracen, noted:
“We recently chose to implement gameLM for its industry expertise and ability to handle complex customer interactions. We see meaningful value in how it supports our business and our players.”
Justin Heath, Co-Founder and CEO at Conduet, emphasized the importance of a bespoke approach: “One-size-fits-all solutions can introduce real risk in iGaming. With gameLM, we work in close partnership with our clients to tailor the AI to their specific workflows and risk appetite, reinforcing trust and long-term player value.”
Experience gameLM at ICE Barcelona 2026
Conduet will be showcasing the gameLM platform in action at ICE Barcelona 2026. Industry professionals are invited to see how AI can transform their CX operations and drive operational maturity in a competitive global market.
Book a meeting with the Conduet team at ICE 2026 to discover the future of player engagement.
