In the fast-evolving world of iGaming, a platform’s future is defined not just by what it offers today, but by its vision for the growth of its partners tomorrow. ProgressPlay has set its sights on a future powered by two of its most dynamic and strategic offerings: Standalone and Sweepstakes verticals.
Alongside its robust and trusted traditional white-label and turnkey casino and sportsbook solutions, the company is placing a defining strategic emphasis on these two pillars. They represent a fundamental expansion of the partner growth playbook, offering distinct, powerful pathways to market share in the coming year.
The Launchpad: ICE Barcelona 2026
The ICE Barcelona event will serve as the official launchpad for this vision. ProgressPlay will be showcasing these innovations at Stand 2D12, where the conversation will pivot from providing a simple service to architecting a future for ambitious operators.
Pillar 1: The Standalone Solution – Autonomy and Legacy
For ambitious brands, the Standalone solution is the ultimate expression of autonomy. It transcends the traditional partnership model by empowering operators to launch their own fully owned entity—a distinct B2C brand—under the protective umbrella and robust infrastructure of ProgressPlay’s proprietary technology.
This offering is engineered for those who demand:
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Complete Sovereignty: Full control over player data and commercial strategy.
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Tailored Customer Journeys: A bespoke experience that goes beyond a branded front-end.
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Asset Building: The ability to build a lasting legacy asset powered by a backend they can trust implicitly.
“The Standalone is for the visionary who demands full ownership to build a lasting legacy asset,” said Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay. “At ICE, we’re moving the conversation from what we provide to what our partners can achieve.”
Pillar 2: The Sweepstakes Solution – Capturing the Next Wave
Running in parallel is the dedicated Sweepstakes solution. This vertical addresses one of the most complex growth frontiers in modern gaming markets, providing a compliant framework to bridge the gap between social gaming engagement and regulated real-money play.
This focus on Sweepstakes demonstrates a deep understanding of modern player acquisition:
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Low-Friction Entry: Build community and brand affinity in evolving markets.
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High Engagement: Utilize specialized mechanics and an extensive content library.
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Strategic Expansion: Ideal for capturing new demographics and testing markets with lower barriers to entry.
A Versatile Engine for Every Ambition
The power of this dual-strategy lies in its complementary nature. While Standalone caters to partners seeing iGaming as a core, owned vertical, the Sweepstakes vertical offers a strategic entry play for growth-focused strategists.
Itai Lowenstein, CEO of ProgressPlay, explained the precision required for success in 2026:
“The monolithic market is gone. Success in 2026 requires precision. One partner may need the autonomy of a Standalone, while another sees a goldmine in the scalable, community-driven model of Sweepstakes. Our role is to be the versatile, reliable engine for both journeys.”
By strengthening these two pillars alongside their proven turnkey and white-label offerings, ProgressPlay is building the comprehensive toolkit that will define the next generation of iGaming leaders.
Meet ProgressPlay at ICE 2026
Are you ready to choose your own strategic adventure for 2026? Join the ProgressPlay team in Barcelona to discuss how these solutions can drive your growth.
Book a meeting with ProgressPlay at ICE 2026 or visit them at Stand 2D12 to see the future of platform partnership in action.
