Mr Vegas, the rapidly growing online casino brand under the Immense Group umbrella, has officially extended its title sponsorship of two premier PDC events—the Grand Slam of Darts and the Nordic Darts Masters—for an additional two years.
This renewal ensures that Mr Vegas remains at the forefront of the “darting revolution” through the end of 2027, building on a successful association that has seen the sport’s global viewership reach record highs.
2026 Tournament Schedule
The extension secures Mr Vegas as the naming partner for two of the most distinct events on the PDC calendar, spanning both the prestigious ranking system and the international World Series circuit.
| Event | Location | 2026 Dates |
| Mr Vegas Nordic Darts Masters | Forum Copenhagen, Denmark | June 5–6, 2026 |
| Mr Vegas Grand Slam of Darts | WV Active Aldersley, Wolverhampton | Nov 14–22, 2026 |
The “Littler Effect” and Explosive Audience Growth
The decision to extend comes as darts experiences a “breakout” era of mainstream popularity, largely driven by the emergence of Luke Littler.
The 2025 Mr Vegas Grand Slam of Darts final, where Littler defeated Luke Humphries 16–11, became an instant classic, helping Littler secure the world #1 ranking. The broader metrics for the sport reflect this surge in interest:
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Peak Viewership: The 2025 World Championship final peaked at 3.1 million UK viewers, the highest non-football audience for Sky Sports in a year.
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Global Reach: The PDC reported a 29% year-on-year growth in international audience figures.
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Expansion: The Grand Slam of Darts is set to expand from a 32-player to a 48-player field in 2026 to accommodate the growing talent pool.
Strategic Confidence Amidst Regulatory Shifts
While the partnership extension is a celebratory milestone, Marco Trucco, CMO at Immense Group, used the announcement to address the evolving UK fiscal landscape, specifically the recently adjusted gaming duty.
“Our decision to extend our partnership with the PDC is a statement of confidence in the future of legal and safe online gambling in the UK,” said Trucco. “Unfortunately, the new gaming duty will hit the sport leagues and teams that chose to partner with regulated, UK-facing operators… in that context, we are doubling down on our commitment to the sport.”
Adam Perfect, Head of Commercial for the PDC, added that the energy brought by Mr Vegas is “starting to build a strong legacy” for the brand within the darting community.
