BetHero has officially announced the public launch of its mobile-first engagement layer, a strategic solution designed to address the iGaming industry’s most pressing twin challenges: skyrocketing acquisition costs and record-high player churn.
Already gaining massive momentum, BetHero has secured commercial agreements with several global operators and has been named a finalist for Mobile Sports Product of the Year at the 2026 International Gaming Awards.
Solving the “Leaky Bucket” Problem
In 2026, the iGaming market is more competitive than ever. Traditional sportsbooks and casinos are struggling with “leaky buckets”—spending heavily to acquire users only to lose them to complex interfaces or a lack of engagement.
BetHero’s platform is engineered to “plug the leaks” by introducing a simplified interaction model specifically for casual users. It integrates into existing tech stacks in just a few days, either as an add-on to a sportsbook or a turnkey entry point for casinos looking to offer sports betting without a full custom build.
“We didn’t want to tell the market that BetHero is different — we wanted to show it,” said Logan MacGillivray, CEO of BetHero. “Operators need immediate solutions… BetHero gives them a new solution to solve those challenges by helping them bring in more players and keeping them active longer.”
Core Features of the BetHero Platform
BetHero acts as a white-labeled engagement layer that matches an operator’s specific brand and regulatory compliance needs.
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Mobile-Native UI: Designed for high speed and extreme ease of use, removing the friction typically found in “data-heavy” betting apps.
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Social Mechanics: Features designed to drive sharing and community-led engagement, a key trend for the Gen-Z and Millennial demographics in 2026.
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Free-to-Play (F2P) Entry: Low-barrier experiences that allow players to build confidence before naturally converting to real-money play.
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Turnkey Flexibility: Can be deployed as a stand-alone layer for casinos or integrated into a complex sportsbook ecosystem.
