SCCG Management, the premier global advisory firm for the gambling and sports betting sectors, has announced the appointment of Aviram (Avi) Alroy as Head of iGaming.
A veteran executive with over 15 years of leadership in regulated markets, Alroy will lead SCCG’s iGaming strategy. His focus will be on helping operators, suppliers, and investors navigate the complex regulatory landscapes of North America, EMEA, and beyond.
A Track Record of Global Scale and Success
Alroy’s career is defined by his ability to take iGaming operations from inception to massive commercial success. He has a proven history of building high-performing teams and securing market access in some of the world’s most competitive jurisdictions.
Key Career Highlights:
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Hard Rock Digital: Served as SVP of International Markets, where he spearheaded international expansion through organic growth and strategic M&A.
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Digital Gaming Corporation (Betway): As VP of U.S. State Management, he managed state-by-state P&Ls and led the launch of high-ROI loyalty programs.
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Mohegan Gaming & Entertainment: Spent nearly a decade as VP of Interactive Games. He was the architect behind the digital transformation of the Mohegan Sun brand, creating seamless omnichannel synergies between their brick-and-mortar resorts and online platforms.
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Playtech: Began his iGaming career at the industry’s largest B2B software provider, managing key accounts across the EMEA region.
Strategic Vision for SCCG in 2026
In his new role, Alroy will leverage SCCG’s extensive international network—which includes offices in Europe, Africa, Asia, and Latin America—to provide clients with a “one-stop-shop” for global expansion.
“Aviram’s track record speaks for itself,” said Stephen Crystal, Founder and CEO of SCCG Management. “As SCCG continues to expand its iGaming advisory services globally, Avi’s experience across product, operations, and market access will be a tremendous asset to our clients.”
Alroy’s core focus areas at SCCG will include:
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Market Entry & Licensing: Navigating the specific regulatory requirements of newly legalized U.S. states and international markets.
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Product Positioning: Helping B2B suppliers tailor their content for maximum operator appeal.
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Loyalty & CRM Optimization: Building retention engines that increase player lifetime value (LTV).
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Omnichannel Engagement: Integrating digital gaming solutions with physical casino operations to drive cross-platform growth.
