Jurnii, the digital experience agency powered by proprietary AI-driven insights, has officially launched Jurnii 360. This innovative product is designed to transform how iGaming teams track, benchmark, and react to competitor promotions, replacing manual monitoring with a streamlined, real-time intelligence hub.
In an industry where competitive pressure is a top-tier challenge, Jurnii 360 empowers operators to monitor the “who, what, and where” of rival offers—covering depth, frequency, structure, and positioning—all within a single platform.
From Manual Tracking to Instant Agility
Traditional competitor monitoring often involves hours of manual research and spreadsheet updates. Jurnii 360 automates this process, delivering actionable data that allows trading and marketing teams to pivot strategies in minutes rather than days.
“Imagine a trading manager receiving an instant alert at 8:00 a.m. that a rival has launched a boosted-odds promotion ahead of a major sporting event,” said Fraser Dunk, CEO & Founder of Jurnii. “Within minutes, the team adjusts its own offer and communicates it to players before the competition even trends. With Jurnii 360, what once took hours now takes minutes.”
Key Features and Future Roadmap
The launch addresses a critical market gap identified in recent industry reports, such as EvenBet’s Gaming Report 2025, which cited competitive pressure as the second most significant challenge for modern operators.
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Near-Real-Time Alerts: Immediate notifications when competitors launch or adjust promotions.
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Centralized Benchmarking: A unified view of market-wide offer structures and positioning.
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Strategic Agility: Tools to quickly refine and communicate counter-offers to players.
While the current launch focuses on promotions, Jurnii has confirmed plans to expand the platform later this year. Future updates will include deep-dive analysis of broader operator offerings, such as the number of providers per site, casino game positioning, sports odds comparisons, and non-gaming product catalogues.
