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RacingTV joins forces with 2mee



RacingTV joins forces with 2mee


Affiliate powerhouse is allowing its operators to leverage the power of direct human messaging with trial campaigns hitting engagement rates of 38%

2mee, the Direct Human Messaging platform that helps online gambling companies take player communication and engagement to the next level, has joined forces with RacingTV so that the affiliate powerhouse can offer its technology to operators.

This means that online sportsbook brands working with RacingTV can create human hologram messages and use them to drive bettors to their sites.

RacingTV partners Bet Victor and SkyBet have been trialling the technology for several weeks now and across various campaigns have been able to achieve unrivalled rates of engagement and conversion.

One messaging campaign has performed particularly well with Bet Victor ambassador Harry Redknapp delivering a new player bonus offer which hit an engagement rate of 38% with his hologram message.

2mee’s patented technology allows gambling operators and affiliates to send Human Hologram Messages directly to customers in a way that demands their absolute attention.

It has been deployed by big-name brands such as BetFred and on their own websites and apps to leverage the power of emotional intelligence to boost acquisition and retention, and deliver KYC and compliance messaging with empathy.

Now operators can maximise their ambassadors and brand reach on third-party affiliate collateral as well.

2mee has been designed to do everything a volumetric studio can do but from a mobile phone. The user simply records the person delivering the message from any setting then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message.

James RileyCEO of 2mee, said: “We are thrilled to be working with the innovative team at RacingTV and for its operator partners to be able to use our technology to send direct human messages to bettors. This really does allow them to stand out from the crowd and take engagement and conversion to the next level.

“Emotional marketing is absolutely the most effective way to engage and communicate with consumers and what better way of fostering this connection than via a face-to-face message. 2mee allows operators and affiliates to do just that.”

Clive Cottrell at RacingTV, added: “Quite frankly, we haven’t seen engagement and conversion rates like it. While running hologram campaigns, both BetVictor and SkyBet were our top-performing brands on the pages where the hologram messages were active.

“As an affiliate, this not only allows us to acquire increased volumes of new customers to our operator partners, but we too benefit from enhanced engagement, conversion rates and affiliate revenue streams.”

Luke ZgagaHead of Acquisition UK at Bet Victor, said: “2mee’s value proposition through offering a unique human hologram message to prospects was exciting for us to test and exceeded our expectations. We saw strong results and far beyond the engagement levels we get with static image formats and look forward to working with them in the future.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.








Switzerland, renowned for its picturesque landscapes, exquisite chocolates, and financial prowess, is also home to a turbulent gambling landscape that has undergone significant changes throughout its history. Once considered immoral and prohibited on religious and social grounds, gambling in Switzerland is now steadily embracing change and adapting to modern times.



Over the centuries, the Swiss have dabbled in various forms of betting. The first Swiss casino opened in the 19th century, quickly establishing itself as a vital social and cultural hub. However, this golden era was short-lived, as just a month after the opulent Interlaken Casino’s debut in 1859, the Cantonal Government imposed a blanket ban on all forms of gambling.

Despite this prohibition, the Swiss ingeniously continued their gambling activities by wagering on a game known as “petits-chevaux”, involving miniature metal horses racing on a small circular track.

It wasn’t until the early 1990s that Switzerland began to slightly relax its gambling prohibitions, signaling a shift away from the long-standing moral stigma attached to gambling. Nonetheless, even with new legislation in place, the ban wasn’t fully overturned, allowing only limited-stakes casino gambling.



As time progressed, the digital age brought forth online forms of betting, including sports betting, which led Swiss punters to spend substantial amounts abroad.

Motivated by both economic considerations and the rising number of gambling addicts, Swiss politicians decided it was time to modernize their outdated gambling regulations.

In January 2019, the Swiss government introduced a new Gaming Act that legalized online betting for the first time while blocking all foreign operators. The primary goals of the new gambling law were to enhance protection against gambling addiction and ensure a portion of gambling revenue was allocated for public welfare, all while adapting to the challenges of the digital era.

Consequently, Switzerland now boasts one of Europe’s strictest gambling regulatory frameworks, allowing only two public operators, Swisslos and Loterie Romande, to provide sports betting services. Similarly, online casino services are exclusively offered by licensed brick-and-mortar casinos.

To date, nearly 400 domains have been added to the official list of blacklisted sports betting operators, and Swiss telecommunication service providers automatically block these domains using DNS blocks.

While domain blocking is a deterrent measure, it has its limitations. Technologically adept punters can easily bypass these blocks using VPN clients. At the same time, blacklisted operators persistently seek ways to provide their services to Swiss customers, often resorting to frequent domain name changes.

With the surge of unregulated online betting in Switzerland, the need for reliable resources such as BookiesBonuses, which help Swiss punters navigate the complex betting landscape and discover the best betting options has never been more critical.



Switzerland’s gambling future remains uncertain due to stringent regulations that raise questions about their effectiveness and the pressing need for regulatory reforms that balance player protection with fostering a competitive and vibrant betting landscape.

While the intent behind these measures is to safeguard citizens, they have inadvertently limited options for Swiss punters. Consequently, a growing number of individuals have turned to international bookmakers known for providing a broader range of betting options, more competitive odds, and attractive bonuses.

In this ever-evolving industry, staying well informed about the latest developments, regulations, and the most reputable offshore bookmakers is crucial for those seeking the best sports betting experience. This knowledge empowers bettors to navigate the shifting Swiss betting scene and make well-informed decisions.

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Disparities in Brazilian Gambling Market Expose Socioeconomic Inequities




The Brazilian gambling market is a dynamic and ever-growing industry that attracts individuals from various socioeconomic backgrounds. 

However, a closer analysis of the market by ENV Media reveals significant disparities, highlighting how certain segments of society are overrepresented while others are underrepresented. This article examines the distribution of active real money gamblers across different household brackets in Brazil and sheds light on the underlying socioeconomic inequities that contribute to this phenomenon.


The Overrepresentation of A-Level Households

Comprising only 2.9% of Brazilian households, A-Level households surprisingly make up 12% of the Brazilian gambling market. This overrepresentation raises questions about the factors driving individuals from these households to engage in gambling activities more frequently compared to their counterparts in other socioeconomic groups. 

It suggests that A-level households may have a higher disposable income or a greater inclination towards risk-taking behaviour, making them more prone to participating in gambling activities.


B1-B2 Households are Overrepresented yet Underrepresented

While B1-B2 households constitute 21.8% of the Brazilian population, they make up a striking 40% of active real money gamblers in the country. This disparity indicates that individuals from B1-B2 households are significantly overrepresented in the gambling market compared to their representation in the general population. It implies that this particular socioeconomic group might have easier access to gambling opportunities or possess higher discretionary income, allowing them to participate more actively in the industry.


C1-C2 Households Have Near Representation

In contrast to the overrepresentation of A-level and B1-B2 households, C1-C2 households demonstrate a nearly proportionate presence in the Brazilian gambling market. Comprising 47.4% of the Brazilian population, they account for 48% of active real money gamblers. This alignment between the population distribution and the gambling market participation suggests that individuals from C1-C2 households are engaging in gambling activities in line with their demographic representation.


Socioeconomic Factors at Play

The observed disparities in the Brazilian gambling market can be attributed to several underlying socioeconomic factors. A-level households, characterized by their higher income and potentially greater disposable wealth, may find gambling more accessible due to their financial resources. B1-B2 households, although overrepresented, may face financial constraints that prevent them from participating more actively. However, their higher representation could indicate the allure of gambling as a potential means to improve their economic situation.

The overrepresentation of certain socioeconomic groups in the Brazilian gambling market underscores existing inequalities within the country. It highlights disparities in income distribution, access to disposable income, and opportunities for upward mobility. Such imbalances can perpetuate a cycle of socioeconomic disadvantage, as individuals from lower socioeconomic backgrounds may be lured into gambling as a means to attain financial stability or escape their circumstances, further exacerbating their vulnerability.7JP


Addressing Socioeconomic Inequities

To address the disparities in the Brazilian gambling market and reduce socioeconomic inequities, a multifaceted approach is needed. Firstly, initiatives should focus on enhancing financial literacy and providing support to individuals from lower socioeconomic backgrounds, equipping them with the knowledge and tools to make informed decisions about gambling. 

One aspect that ENV Media has been working hard on pushing through its new casino brand,, is to focus heavily on responsible gambling practices. According to ENV Media’s COO, Shane Hand, it’s of vital importance that any and all brands that enter the Brazilian market have this front of mind.

Previously, we have worked extensively in the Indian gambling market and one thing that become very clear is that it is of utmost importance to safeguard players, especially those who fall into the lower wage earning brackets. These individuals are the most vulnerable to developing unsustainable gambling habits. It’s extremely important that brands considering entering the Brazilain market focus on promoting awareness campaigns and implementing stringent regulations to protect such people


The overrepresentation of A-level and B1-B2 households in the Brazilian gambling market, coupled with the near-representation of C1-C2 households, sheds light on the socioeconomic inequities that persist within the country. 

While A-level households and B1-B2 households are overrepresented, this indicates that certain socioeconomic factors, such as income and accessibility, play a role in shaping gambling behaviours. 

Recognizing and addressing these disparities is crucial to fostering a more equitable society and ensuring that gambling remains a form of entertainment rather than a path to socioeconomic distress for vulnerable individuals.

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Are Evolution poised to become the biggest name in online slots?




Are Evolution poised to become the biggest name in online slots?

Towards the latter end of July Evolution Gaming Group released its second quarter financial results which showed the iGaming powerhouse’s year-on-year operating revenues had doubled to an incredibly impressive €256.7 million.

If you know, or have read anything about Evolution in the past year then this news will hardly come as a surprise to you, as the company has been making serious leaps and bounds forward within the industry thanks to some shrewd and impressive acquisitions.

So impressive has their growth been in the last twelve months that many industry insiders are predicting big things for the Swedish company, with the experts at, one of the leading sources of independent bias free online slot reviews, believing that Evolution could quite easily become the biggest name in the world of online slots for years to come. 

If you’re not yet acquainted with Evolution then allow us to explain exactly who this trailblazing iGaming studio are, and why they’ve made such a splash in the last few years. 

Who are Evolution and what do they offer casino players?

Founded as Evolution Gaming in 2006, the company has for the most part provided top quality live casino content to iGaming operators around the world with live casino studios set up in Latvia, Romania, Georgia, Lithuania, Malta, Belgium and the United States. 

For more than a decade the company focused solely on live casino solutions, bringing popular table games to life online, ensuring players could enjoy roulette, blackjack, baccarat. sic bo and poker from the comfort of their own homes in real time, with real dealers, as if they were there.

In 2016 the company turned its attention to developing more creative live casino games that pushed major boundaries, offering game show style games, something that had not yet been seen before in the live casino space.

In the three years that followed since the release of their first live casino game show game, Dream Catcher, Evolution released a number of innovative new games to huge fanfare and applause, these include Monopoly Live, Lightning Roulette, Lightning Dice, Mega Ball, Crazy Time and most recently Gonzo’s Treasure Hunt.

Having conquered the fiercely competitive live casino market, helping develop it into a completely new beast in less than a single decade, Evolution decided to turn their attention to an even more competitive and lucrative market, online slots. 

The story of Evolution’s unparalleled spending spree

In 2018 Evolution made the decision to acquire one of their closest rivals in the live casino space Ezugi for the modest sum of €15.8m, this move allowed them to make positive moves in expanding their operations into the United States, a market with great untapped potential. 

However, as exciting as Evolution’s acquisition of Ezugi was, it barely registered as a drop in the ocean in comparison to the groundbreaking news that was to follow just two years later when the company announced they were purchasing NetEnt for the phenomenal price of €1.8 billion.

NetEnt, as most online slot fans know, are by far the most decorated and well established slot development studio in the world, nobody has come close to replicating the success they’ve achieved in the last two decades, and their line-up of games are unrivalled. 

The studio is known for creating true classics such as Divine Fortune, Dead or Alive, Gonzo’s Quest and Mega Fortune, just to name but a small handful of hit games that have graced the lobbies of online casinos. 

However, in purchasing NetEnt, not only had Evolution gotten their hands on one award winning slot studio, they had also taken control of Red Tiger Gaming by default, another high profile studio NetEnt themselves had purchased for £220 million just a year earlier.

With firm control over two of the online slot industries biggest studios there were plenty of questions regarding Evolution’s next moves. Would they begin to release online slots under the Evolution brand? Would they change the direction in which NetEnt and Red Tiger Gaming were going or would they just continue to operate business as usual?

The immediate answer was actually quite unexpected… Rather than lay out a roadmap stating their intentions, they went big once more. In 2021 Evolution unexpectedly completed the purchase of Big Time Gaming, the studio behind the legendary Megaways mechanic.

Having splashed €455 million on Big Time Gaming we really have to start wondering what they’re going to do next, especially considering they’ve got full creative control over the Megaways mechanic, a huge money-spinner for the Australian studio over the years.

What will Evolution do with the slot IP they’ve acquired?

Those of you that have been keeping a keen eye on developments at Evolution and the live casino world will have noticed that Gonzo’s Treasure Hunt Live was released in June 2021, this 3D augmented reality utilises the main character in NetEnt’s most successful slot game of all time, Gonzo’s Quest. 

The release was heralded as a ‘whole new direction’ for Evolution and their live casino games, so that potentially gives us quite a large clue as to what the studio are set to do with the IP they’ve acquired in the last two years. 

There’s clearly a high-demand for Evolution’s live casino offering with the studio experiencing 59% growth year on year, so naturally it makes complete sense for the company to continue in the direction they’re already going, so we could be seeing some of the most popular titles developed by NetEnt, Big Time Gaming and Red Tiger Gaming make a transition into the live casino scene in the not too distant future. 

It’s difficult to comprehend how Evolution will fit the Megaways mechanic into a live casino game, but one thing is for sure, if anyone can pull it off, Evolution can.

Can Evolution become the biggest name in slots?

Having keenly watched each and every move Evolution has made since their acquisitions, the team at Slot Gods believe that whilst Evolution will quite literally be the biggest name in slots on paper (in terms of the intellectual property they own), their direct involvement in the world of online slots will likely remain minimal.

It’s clear that the studio is looking to continue growing in the live casino space, especially as they make a move into the United States where iGaming is becoming increasingly more popular as liberal states slowly begin to open up to online gaming.

All three of the studios purchased by Evolution can rightly be described as some of the biggest players in the iGaming industry, their business models were working well before the live casino giant came along and they’ll continue to work for years to come, especially with the additional investment they’ll likely receive.

If anything, you can expect NetEnt, Red Tiger Gaming and Big Time Gaming to all continue dominating the online slots market, whilst Evolution continues to dominate the Live Casino market, taking a back seat as they allow their subsidiaries to do what they do best. 

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