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FashionTV Gaming Group Announces New Revolutionary Venture – Converting Land based Casinos into FashionTV Casinos Connected Online
A new innovative FashionTV branded VIP Gaming lounge is born – FashionTV Diamond Lounge offers a unique land based FashionTV casino experience with live dealer integration
Always one step ahead of the game, FashionTV Gaming Group, one of the industry’s fastest growing B2B companies, has announced its latest venture that includes partnering up with reputable land-based casinos and creating FashionTV branded casino lounges that are available online for real money play.
‘FashionTV Diamond Lounge’, is one of the latest ventures in FashionTV Gaming Group’s portfolio and fully embodies the Group’s ethos of combining real-life luxury with the virtual world of online gaming, offering the best of both worlds.
This exclusive casino lounge franchise will offer a turnkey ‘hybrid package’ approach to land-based casinos, allowing guests to play inside the luxurious FashionTV branded lounges located within the casino and literally step into the world of luxury brought by FashionTV. Packages include bespoke branded furniture and casino equipment as well as lavish FashionTV design and décor, catwalks, FTV Screens and a number of other elements that bring out the FashionTV glam.
Additionally, this real-life Fashion TV casino experience is replicated as premium online games by means of high-tech digital streaming equipment. This dual experience offers casino lounges, and the casino that hosts them, an additional growth engine through online gameplay that replicates the glamor of the offline experience, all from the comfort of the players’ home.
“Imagine walking into a land-based casino, being welcomed into an exclusive FashionTV Diamond Lounge casino area and being invited to play in a premium FashionTV lifestyle setting. It’s a dream come true, you’ve got a catwalk, FashionTV models, dazzling screens and a general feel of glamour and fashion.
Decide to head back? Pick up just where you finished off when you get home, interact with the same live dealers and get the same land based FashionTV experience you had at the casino. It’s all about taking the charm of the real-life experience and convert that into a superior online gaming experience”, noted Aviva Banner, Head of Media at FashionTV Gaming Group
Live Casino is one of the newer fast-growing segments of online gaming that’s consistently increasing in popularity. Players enjoy the interaction amongst other players and live casino dealers, while offering peace of mind in knowing that they’re playing at a casino and with a brand they know and trust.
“By taking an already established and reputable land-based casino, and adding a new area with a look & feel of FashionTV luxury and excellence, we’re able to provide an identity that extends itself across both the real and virtual worlds offering increased value to our players and partners”, noted Aviva.
FashionTV Gaming Group, via FashionTV Diamond Lounge , will seek to branch out its operations over the coming year, giving reputable land based operators the opportunity of offering FashionTV branded games, tables, and live dealers, as well as the chance to engage in a number of cross-marketing endeavours including FashionTV branded lifestyle events, tournaments, gala nights, international FashionTV parties and more.
“By applying a unique B2B sublicensing model to the powerful FashionTV brand, FashionTV Gaming Group enables software providers and operators to build and run their own FashionTV-branded games and websites, as well as rolling out a series of branded casinos, live dealers, sports betting sites, bingo, lotto, social games and other gaming verticals,” concluded Ms Banner.
Latest News
ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming
The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th to the 23rd of January, the leading gaming companies and solution providers gather for business meetings, experience sharing and networking. More than 170 countries visited, achieving the number of 55,000 visitors.
“Our team attends the ICE conference annually. Previously held in London, the financial capital and home to our head office, 2025 is the first time it’s hosted in Barcelona—and it remains as expansive and resourceful as ever. We’re thrilled to participate, connect with our partners, explore innovative solutions, and engage with market leaders. At Sends, we are committed to staying ahead in this dynamic industry, never missing an opportunity to gain fresh insights and experiences,” commented Alona Shevtsova, Director at Sends.
As the organisers of ICE 2025 said, after a rigorous, independent selection process, ICE and iGB Affiliate moved to Fira Barcelona Gran Via because Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency. The location is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.
It is worth mentioning that this February, Send will co-host its event in London for fintech companies. This is the third gathering in London to network and connect industry professionals. To get more information about the London Fintech Meetup, follow the link.
To get more details, keep in touch with Sends on social media: LinkedIn and Instagram.
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NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group
NOVOMATIC AG signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals.
With this strategic move, NOVOMATIC continues its international growth strategy in the French market and significantly expands its portfolio in one of the largest gaming regions in Europe. The Vikings Casinos Group, based in Falaise, is one of the leading French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d’Azur.
“With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France” explains Stefan Krenn, Executive Board Member of NOVOMATIC AG.
“The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position on the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner” emphasizes Luc Le Borgne, CEO of Vikings Casinos SAS.
The post NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group appeared first on European Gaming Industry News.
Latest News
Three Big Game Parties – One Location! Tickets to viewing parties at the Plaza Hotel & Casino to watch Super Bowl LIX on Feb. 9 on sale now
Hotel room package offers discounted rates and $50 food & beverage credit
Tickets are now on sale to attend one of three Big Game viewing parties at the Plaza Hotel & Casino in downtown Las Vegas on Sunday, Feb. 9 to watch Super Bowl LIX. With three party options to choose from, there is an event for everyone to enjoy.
Held annually inside the Sierra Ballroom within the expansive convention space on the third floor, the Plaza’s Big Game viewing party includes a complimentary stadium food buffet and free buckets of beer. There will be a cash bar for all other cocktails. The game will be broadcast on giant high-definition (HD) screens located at every angle in the room. Football fans will also have convenient access to make and cash out sports bets with William Hill’s satellite betting stations. Doors open at 2 p.m. Tickets for the Big Game Viewing Party in the Sierra Ballroom are now on sale for $150 (plus taxes and fees) per person.
Guests can elevate their Big Game experience by attending the Plaza’s VIP Viewing Party held inside its intimate showroom on the casino floor. Guests enjoy an open bar through the end of the game and an upscale food buffet that rotates options every 45 minutes. Tickets for the VIP Showroom Party are $275 per person (plus taxes and fees).
The Sand Dollar Downtown will again hold its own Big Game Viewing Party for $35 per person (plus taxes and fees). Attendees will witness every thrilling moment of the game on the venue’s state-of-the-art HD screens. The Sand Dollar Downtown’s full cocktail, wine and beer menu will be available for purchase along with pizza from Pop Up Pizza.
All parties are open to guests 21 years or older. Tickets and more information about all of the viewing parties for the Big Game at the Plaza Hotel & Casino can be found at plazahotelcasino.com/entertainment/the-big-game-viewing-party/.
Guests who book a hotel room at the Plaza by Feb. 2 can save up to 20% on room rates for a two-night minimum stay anytime Feb. 3-12. The Plaza’s Big Game 2025 Room Package also includes a $50 food & beverage credit. Rooms can be booked online.
Fans also can watch the game at the William Hill Sportsbook on the Plaza’s casino floor. With 20 TV screens and a giant seamless HD video wall encompassing more than 80 sq. ft., football fans won’t miss a moment of action as they relax in the sports book’s inviting lounge-like atmosphere steps away from an adjacent bar. William Hill will have more than 1,000 ways to bet on the Big Game via various prop bets. Complete details are available in the William Hill Sportsbook at the Plaza Hotel & Casino.
The post Three Big Game Parties – One Location! Tickets to viewing parties at the Plaza Hotel & Casino to watch Super Bowl LIX on Feb. 9 on sale now appeared first on European Gaming Industry News.
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