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MONUMENTAL SPORTS & ENTERTAINMENT ANNOUNCES MARQUEE JERSEY PATCH PARTNERSHIP WITH ALARM.COM FOR WIZARDS DISTRICT GAMING

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alarm-wdg MONUMENTAL SPORTS & ENTERTAINMENT ANNOUNCES MARQUEE JERSEY PATCH PARTNERSHIP WITH ALARM.COM FOR WIZARDS DISTRICT GAMING

 

Partnership also includes entitlement of exclusive draft day coverage

Monumental Sports & Entertainment has announced a multiyear marquee jersey patch partnership with Alarm.com for Wizards District Gaming of the NBA 2K League.

As part of this landmark partnership, Alarm.com will have virtual in-game signage during Wizards District Gaming play in the NBA 2K League in addition to the official jersey patch entitlement. Alarm.com will also have entitlement of NBA 2K League Draft coverage for Wizards District Gaming, which holds the No. 1 overall pick this season for the first time in franchise history.

“We are thrilled to announce Alarm.com as the official jersey patch partner of Wizards District Gaming,” Zach Leonsis, Senior Vice President of Strategic Initiatives at Monumental Sports & Entertainment, said. “Headquartered locally with a tremendous global reach and focus on technology, Alarm.com is trusted by millions of people worldwide to protect their homes and businesses and we couldn’t be more excited to incorporate their brand in a wide array of unique activations.”

“We’re entering the next evolution of our long-standing relationship with Monumental Sports & Entertainment,” said Anne Ferguson, VP of marketing at Alarm.com. “The emerging universe of esports and the NBA 2K League is a natural fit for exposing legions of tech-savvy players and fans to Alarm.com. We’re always looking for ways to be front and center with people who may want to include Alarm.com in their daily lives or join a great team that’s creating the next generation of smarter home and business solutions. Aligning our brand with Wizards District Gaming creates unique opportunities to help us achieve those goals.”

The partnership also features experiential activations including a Wizards District Gaming sponsored employee program and player appearances, as well as social media features, branded content, run-of-site digital banner advertisements and brand integration within Twitch.

The qualifying stages for the 2020 NBA 2K League Draft tipped off on Tuesday, Oct. 22 and will run through Sunday, Nov. 10. The 2020 NBA 2K League Draft will take place Feb. 19, 2020.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Thailand Esports Federation signs MoU with marketing agency dentsu x

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Thailand-Esports-Federation-with-dentsu-x Thailand Esports Federation signs MoU with marketing agency dentsu xReading Time: 1 minute

Thailand Esports Federation has signed a memorandum of understanding (MoU) with marketing agency dentsu x for developing the sports and exploring more opportunities. As per the agreement, dentsu x will create marketing strategies to attract more players and fans to sports and generate more revenue.

The marketing company will generate marketing activities for athletes and influencers, and business opportunities for media content and broadcasting rights.

“The signing of the MOU manifests the local agency’s capabilities in pushing the development of sports marketing a step further, particularly nurturing and developing a sustainable esports ecosystem in Thailand. We are all very proud to have been instrumental in initiating and forging this partnership,” said Kazuo Koike, managing director of dentsu X (Thailand).

Source: Latest News on European Gaming Media Network

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Asia

eSports officially included as medal sport in Southeast Asian Games

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eSports-as-medal-sport-in-Southeast-Asian-Games eSports officially included as medal sport in Southeast Asian GamesReading Time: 1 minute

eSports has been included as a medal sport in the next year’s Southeast Asian Games at Clark in the Philippines. The decision has been made at the SEA Games Federation Council meeting.

eSports will become an event in Category 3, along with some other interesting, but less practiced sports such as Jiujitsu, Kickboxing, Netball, Obstacle Course and Underwater Hockey.

This will be a major international event after the proposed Asian Games eSports, to be held in Jakarta later this year.

Source: Latest News on European Gaming Media Network

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eSports

Nike endorses eSports player Jian “Uzi” Zihao

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Nike-endorses-eSports-player-Uzi Nike endorses eSports player Jian “Uzi” ZihaoReading Time: 1 minute

Nike, the world’s premier brand in sports equipment and apparel, has announced the endorsement deal of Jian “Uzi” Zihao, a League of Legends player of Royal Never Give Up (RNG). This is Nike’s first-ever eSports endorsement deal.

Zihao, Chinese actor Bai Jingting, and NBA basketball legend LeBron James will together promote James’ “Dribble &” marketing campaign in support of his upcoming documentary series “Shut Up and Dribble”. In the ad, Zihao appears wearing a black T-shirt with the text “Dribble & Carry”, with the key word “Carry” (a term used in League of Legends to mean a single player pushing his or her team to victory) only appearing on Zihao’s jersey.

Zihao is widely known as one of the best League of Legends players. Zihao has a considerable fan following in China. Chinese media CCTV has even made a documentary about Zihao’s esports career. He participated in the Jakarta Asian Games and won the golden medal for China’s national League of Legends team.

Chinese esports organisations have been signing many non-endemic deals in recent months, with Mercedes-Benz and KFC having each signed a one-year sponsorship deal with RNG.

Source: Esports Observer

Source: Latest News on European Gaming Media Network

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