2022 Has been one of the most adventurous years for Leading iGaming solutions provider Upgaming which has announced it’s exhibition at Sigma Europe 2022 from 15-17 November. Stating that it will be the last event they’ll exhibit this year, they are planning to make it the most memorable for their existing and potential partners, operators and content providers.

Dates: 15-17 November

Location: Malta, MFCC

Stand: S 51

Book a meeting

Leading iGaming solutions provider Upgaming will be showcasing its well established, highly scalable products and solutions to the audience as well as new products, including Casino aggregation platform with its sister product of casino API, as well as innovative sportsbook API integration.

CMO of Upgaming Goga Bibiluri says:

“We are proud to announce that Upgaming will be presenting its content aggregation platform, which opens up a new world of opportunities to iGaming operators with it’s 8 000 + Online casino games, and can be integrated through a seamless casino api integration, but that’s not all, We will be presenting brand new Sportsbook API Solution, that enables any casino operator to integrate Upgaming’s highly scalable sportsbook into their own casino website within a week, opening world of new opportunities for the operators who are looking to upscale their existing business.”

Sigma Europe 2022 is Upgaming’s third event of the year after the ICE London and iGB Live in April and July. Needless to say, the summit provides new opportunities for every attendee. Therefore, Upgaming will be displaying its latest products at the conference. Visitors will be able to inspect their leading sportsbook software, which is equipped with an ultra-fast API integration tool. Upgaming will also showcase its casino software with more than 8 000 games as well as their well known white label and turnkey solutions, which comes with a highly scalable, flexible and customizable iGaming platform.

Furthermore, besides all of the products mentioned above, Upgaming will also present its warp-speed mini-games, which have already gained popularity amongst gaming lovers due to their engaging gameplay and simple, easy-to-play nature. Apart from Dino and chicken which are already famous, visitors will be able to check out some of the latest releases, including Aquarings, Icefield, and Teleport.

Sigma Europe opens a window of new possibilities to the iGaming providers and operators. Upgaming is looking forward to meeting its existing and potential partners in Malta. We are waiting for you at stand S51.

Affiliate powerhouse is allowing its operators to leverage the power of direct human messaging with trial campaigns hitting engagement rates of 38%

2mee, the Direct Human Messaging platform that helps online gambling companies take player communication and engagement to the next level, has joined forces with RacingTV so that the affiliate powerhouse can offer its technology to operators.

This means that online sportsbook brands working with RacingTV can create human hologram messages and use them to drive bettors to their sites.

RacingTV partners Bet Victor and SkyBet have been trialling the technology for several weeks now and across various campaigns have been able to achieve unrivalled rates of engagement and conversion.

One messaging campaign has performed particularly well with Bet Victor ambassador Harry Redknapp delivering a new player bonus offer which hit an engagement rate of 38% with his hologram message.

2mee’s patented technology allows gambling operators and affiliates to send Human Hologram Messages directly to customers in a way that demands their absolute attention.

It has been deployed by big-name brands such as BetFred and Sportsbet.io on their own websites and apps to leverage the power of emotional intelligence to boost acquisition and retention, and deliver KYC and compliance messaging with empathy.

Now operators can maximise their ambassadors and brand reach on third-party affiliate collateral as well.

2mee has been designed to do everything a volumetric studio can do but from a mobile phone. The user simply records the person delivering the message from any setting then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message.

James Riley, CEO of 2mee, said: “We are thrilled to be working with the innovative team at RacingTV and for its operator partners to be able to use our technology to send direct human messages to bettors. This really does allow them to stand out from the crowd and take engagement and conversion to the next level.

“Emotional marketing is absolutely the most effective way to engage and communicate with consumers and what better way of fostering this connection than via a face-to-face message. 2mee allows operators and affiliates to do just that.”

Clive Cottrell at RacingTV, added: “Quite frankly, we haven’t seen engagement and conversion rates like it. While running hologram campaigns, both BetVictor and SkyBet were our top-performing brands on the pages where the hologram messages were active.

“As an affiliate, this not only allows us to acquire increased volumes of new customers to our operator partners, but we too benefit from enhanced engagement, conversion rates and affiliate revenue streams.”

Luke Zgaga, Head of Acquisition UK at Bet Victor, said: “2mee’s value proposition through offering a unique human hologram message to prospects was exciting for us to test and exceeded our expectations. We saw strong results and far beyond the engagement levels we get with static image formats and look forward to working with them in the future.”