MoPlay, a recently started Gibralter-based betting provider, has signed a partnership with Manchester United as the English club’s betting partner. This is a big news for MoPLay, which launched its sports, casino and games portfolio only in June, as it replaced MarathonBet as the global betting partner of former EPL champions.
As per the multi-year deal, MoPlay will create exclusive content for the man United fans across the globe, as well as work alongside the club on co-branded activations around the world.
Juergen Reutter, chief executive of MoPlay, said working with what it regards as the “biggest sports club in the world” will help the new brand gather momentum.
“We are immensely proud to partner with what we regard as the biggest sports club in the world,” Reutter said in a statement. “Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map.
“We look forward to working closely with the club’s vast array of talent – from all areas of the organisation, on and off the pitch – in order to reward the passion of the fans and deliver them an enhanced betting experience across the globe.”
Meanwhile, Betfair will now benefit from branding placement both on LaLiga side Sevilla’s shirt sleeves and on the front of players’ training jerseys for the 2018–19 and 2019–20 seasons.
Betfair will also become the official betting partner of Sevilla as part of the deal.
Gabriel Ramos, vice-chairman of Sevilla, said: “Betfair and Sevilla seal today this hugely important alliance built on confidence and loyalty. We’re sure that together we will be stronger in conquering the future.
Source: Press Releases Published on European Gaming Media Network
