Press Releases
VELUX EHF Champions League signs BETANO as regional betting partner
The European Handball Federation’s marketing arm, EHF Marketing GmbH, has signed up a new partner ahead of the new VELUX EHF Champions League season, which throws off from September 2018.
BETANO – a brand of the market leading betting operator, Stoiximan – has been revealed as the competition’s new regional betting partner.
The cooperation, targeted towards the German market, will bring extensive TV and digital media exposure to the brand through on-court visibility (floor stickers and LED advertising) as well as integration into marketing materials and digital campaigns on the competition’s online and social media channels.
BETANO has successfully entered the German market right before the Football World Cup 2018 and sees a fast growth due to the extensive product offer and industry-leading customer service.
As part of the deal, BETANO will also become the official betting partner of the VELUX EHF FINAL4, which takes place on 1st and 2nd of June 2019 in Cologne’s LANXESS arena.
The new partnership with EHF Marketing GmbH has been brokered and accompanied by Sportradar, one of the world’s leading sports data and content providers, as Sportradar already has an existing wide-ranging relationship with EHF Marketing GmbH, having become the official data and streaming partner of the EHF’s club competitions in 2017. The company also provides marketing and digital media services to EHF Marketing GmbH through this agreement.
Managing Director of EHF Marketing GmbH, David Szlezak, said: “The VELUX EHF Champions League offers an attractive platform to BETANO, especially given its focus on gaining exposure on the German market where handball enjoys huge popularity.
“As official betting partner to the VELUX EHF FINAL4, the brand will also benefit from extensive opportunities to further promote its services to the 20,000 spectators on site at what has become the leading indoor sport and entertainment event on the European sports market.”
Mr Ioannis Spanoudakis, Board Member of Stoiximan, stated: “We are very proud for this two-year sponsorship agreement with EHFM, as it reinforces our strong ties with Germany and highlights the trust that BETANO has gained in the German market. It is a great pleasure and honor for us, to be supporting one of the flagship sports events in Europe and be able to provide our innovative services for this cause. This long-term partnership with the EHFM, the VELUX EHF Champions League and the VELUX EHF FINAL4 in Cologne, designates our continuous eagerness and commitment to a solid action plan, and our focus on being an integral and dynamic part of our new ‘home’.”
Sportradar’s Managing Director for streaming and OTT services, Rainer Geier added: “As a company which has strong relationships with a number of betting companies, big and small, across the world, we are very proud to be able to facilitate this partnership between one of our partners and one of our clients. We are already providing a number of our services to EHF Marketing GmbH, which BETANO can also now leverage to assist their expansion.”
ABOUT BETANO
Betano.com is a European online sportsbook platform. Together with its sister brand Stoiximan they operate under license in several E.U. regulated regions. Betano.com uses cutting edge technology in order to provide top tier products and services via a user friendly and 100% localized interface. BETANO is designed to deliver an engaging online experience to its members, combined with smooth access through all devices (desktop, laptop, tablet, mobile, iOS app, Android app). BETANO as part of its expansion strategy, launched its product offering in the German market in June 2018, after acquiring one of the 35 companies which fulfilled the minimum criteria of the international tender of 2012 to operate under a sports betting license in Germany. For further details, please visit www.betano.com.
ABOUT EHF MARKETING GMBH
The EHF Marketing GmbH is a subsidiary of the EHF. The company works closely with marketing and media partners as well as with Europe’s handball clubs, in order to promote the sport’s potential to the best of its ability within the international world of sports. The EHF Marketing GmbH is responsible for the marketing rights of the club competitions, including the VELUX EHF Champions League, the WOMEN’S EHF Champions League and the EHF Cup. Further information is available at www.eurohandball.com and www.ehfCL.com.
Source: Press Releases Published on European Gaming Media Network
SOFTSWISS, a leading technology provider for iGaming, has further solidified its presence in the European market by securing certification for its Jackpot Aggregator in Bulgaria.
The iGaming market in Bulgaria is experiencing significant growth, attracting new businesses despite stringent domestic regulations. The market is projected to generate 168.70 million euro in revenue by 2028, with an annual growth rate of 5.42%. The number of users is expected to reach 377.3 thousand by the same year, further highlighting the sector’s momentum.
In line with this growth, SOFTSWISS announces that its Jackpot Aggregator has received certification from Gaming Laboratories International (GLI), ensuring it meets all technical requirements for use in the Bulgarian market. With the new certification of the SOFTSWISS Jackpot Aggregator, Bulgarian-licensed operators can integrate this advanced engagement tool into their casino offerings.
In May, SOFTSWISS successfully entered the Bulgarian market through a partnership with Topwin.bg, which implemented the SOFTSWISS Casino Platform, the Game Aggregator, and the Sportsbook.
“We are seeing a strong surge in interest in our jackpot mechanic, fueled by the growing demand for engagement tools in the market. That’s why we are committed to further developing the Jackpot Aggregator, enhancing its features, and expanding into new markets. Certification for the Bulgarian market is a clear testament to our ambition and drive for expansion. We are actively working on obtaining certifications in other jurisdictions,” comments Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.
SOFTSWISS has several international and national licences and certifications, including a South African licence acquired through the purchase of a majority stake in Turfsport. The company recently announced its plans to become the first certified software provider in Brazil.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
What are the most popular games? What iGaming providers have achieved the greatest success? SOFTSWISS, an innovative company providing a complete ecosystem of comprehensive software solutions, shares valuable insights across regional markets.
The analysis presented is based on the Game Aggregator data spanning the second half of 2022 and the first half of 2023.
Europe
Slot games remain popular in Europe, even though they lost around five p.p. during H2 2022 and H1 2023. Despite this decline, their market share still exceeds 80% among the other gaming categories. In contrast, card games improved their position by almost four p.p.
The top five most popular game categories underwent minor changes in Q2 2023. The Total Bets Sum in Craps games saw a substantial increase, growing 2.7 times in comparison to the previous quarter. This boost in performance secured the fifth position for this type of games in the top rankings, displacing casual games.
Gates of Olympys, Big Bamboo and Midas Golden Touch emerged as some of the most popular games during the past year. Notably, the landscape of top games exhibited significant variations from quarter to quarter.
In the European gaming sector of 2022-2023, top-performing game providers include Amatic, Amusnet (EGT), BGaming, Evolution, Pragmatic Play, Push Gaming, and Relax Gaming. Their positions in the rankings experienced subtle shifts from quarter to quarter.
Asia
The top five most popular game categories in Asia have exhibited a consistent trend since the final quarter of 2022. Slot games hold a prominent position in the asian gaming landscape, with their market share exceeding 80% compared to other categories.
Gates of Olympys claimed the title of the most popular game in Asia in Q4 2022, and has maintained its leading position since. Meanwhile, another popular game, Bonanza Billion, has experienced fluctuations in its rankings within the top five since the end of the previous year. The Total Bets Sums of Aviator increased twofold during the first half of this year, propelling the game into a leadership position. In contrast, the once-popular game, Hot Fruits, lost its foothold in the top rankings during the second quarter of 2023.
As for the most successful game providers in Asia, it should be noted that Evolution, Pragmatic Play and BGaming have continually jostled for positions within the top five over the past four quarters under review. Play’n Go and Amatic ceded their places in the rankings to 1spin4win and Amusnet (EGT), with the latter heading the list in Q2 2023.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “The popularity of the Aviator game can be explained by simple interface and fast payouts. What sets it apart even further is its distinctive gameplay mechanics, which significantly differ from other crush games in the market. Notably, Aviator provides players with the illusion of “control” over the game, adding an extra level of excitement and intrigue.”
Latin America
The top five of the most popular game categories in LatAm have remained consistent over the last year, with almost 60% of these categories dominated by slots.
The current top five most popular games are as follows:
Roleta Brasileiri – 8.27%
Aviator – 5.97%
Gates of Olympus – 5.24%
Sweet Bonanza – 3.44%
Crazy Time – 3.14%
Notably, Aviator surged to the top in Q4 2022, experiencing a significant increase in the Total Bets Sum, nearly 170 mln euro more in comparison with the previous quarter. This success propelled its provider, Spribe, from the tenth place in Q3 2022 to the fourth in Q2 2023, displacing Play’n GO from the top five. Other providers, specifically Pragmatic Play, Evolution, Playtech, and BGaming, remained in the top with minor shifts in their rankings over the past year.
The top five most popular games account for approximately 25% of the Total Bets Sum across all games in Latin America, while in Europe and Asia the same covers around 10%. Another noteworthy market trend is the displacement of slots with roulette, and the growing preference for live games.
Carla Dualid, Regional Business Development Manager at SOFTSWISS in LatAm, comments: “Players in Latin America in the context of online gambling may differ from players in Europe in several ways. Most Latin American players bet through mobile devices and prefer online play. Local casino slot players tend to place small but regular bets, which distinguishes them from European online casino players, who, in turn, bet less frequently, but wager larger sums on slots. Speaking about the LatAm market, we should keep in mind that Brazil is the most active player in it. Such factors as economic potential, increasing Internet penetration, mobile accessibility, and regulatory changes are making the Brazilian market more attractive for operators.”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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