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Alessandro Fried takes center stage at AI Malta Summit

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BtoBet’s Chairman Alessandro Fried attended the AI Malta Summit where together with a panel of leading experts from the iGaming industry he discussed the various benefits and applications of Artificial Intelligence in the industry.

The panel discussed the importance of this disruptive form of technology at an industry level, with Fried giving his insight on how fundamental a role AI can have in all stages of the iGaming industry, from acquisition to retention and reactivation of players, and how AI can be an asset when it comes to the operator’s daily activities whilst also safeguarding the players’ interests.

Fried also gave his insight on the various challenges that see the industry still lagging behind other sectors. He opined that this is primarily due to the reluctant approach from the major operators to change their mentality and truly endorse Artificial Intelligence at the core of their business not only for their own benefit, but essentially for a better player experience.

BtoBet has recently published an Industry Report focusing on the various aspects of AI’s application in iGaming. The report analyses the various ways in which AI can prove to be fundamental for the industry, namely through:

  • Personalization through data acquisition and analytics;
  • AI as the core tool for an optimal Omnichannel;
  • AI in the prevention of gambling addiction;
  • AI in risk management

Download the report and book a meeting with our team of experts to have a demonstration on how BtoBet’s technologies can suite your requirements and assist your growth.

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

Source: Press Releases Published on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Press Releases

Gambling Business during a Quarantine Period: Forecasts and Actions

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login-casino-webinar Gambling Business during a Quarantine Period: Forecasts and Actions

The first Ukrainian specialized online gambling business magazine Logincasino.com.ua is organizing a two-day webinar. During the online event, opinion leaders will share the most important information regarding the gambling business during the crisis, including its legalization and new trends.

The webinar will take place on June 17 and 18, the event will start at 19:00 (UTC +3). The list of speakers includes lawyers, the bill’s author, marketers, a media psychologist, as well as top cyber sports and cyber soccer managers.

Anyone interested can take part in the event after filling out a registration form on the website of the event. On the day of the webinar, which will be held online, participants will be sent an active link to the platform where the broadcast will take place.

What participants will learn:

  • nuances of doing business in Ukraine, taking into account the current and latest information on the bill № 2332;
  • comparative analysis with the jurisdictions of Belarus and Malta;
  • basic information for operators to start operations;
  • how cyber sports and cyber soccer will change due to the drastic increase in their popularity and the economic crisis;
  • how operators can monetize their sports audience in the absence of sporting events;
  • guideline for agencies and clients: crisis marketing;
  • about traffic arbitration and lead generation;
  • about addicts: practical tips for work.

It is possible to register following the link.

The most important information regarding speakers, including topics and key points of their speeches, can be found on the website of the event.

During the broadcast, webinar participants will have the opportunity to ask questions that the Logincasino.com.ua team will send to experts and make a post-material based on their answers.

Fill out the registration form and join the event at 19:00 (UTC +3) on June 17-18.

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Casino Hacks– the world’s first Casino Bonus & News TV!

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casino-hacks Casino Hacks– the world's first Casino Bonus & News TV!

New online casino affiliate combines the successes of MTV, Top Gear and Late-Night Talk Shows with casino games entertainment


 Online casino fans now have the perfect platform for their interests in slot machines, blackjack, baccarat and roulette. Casino Hacks.comis launching the world’s first TV show for online casino players.

Targeting millions of online casino fans worldwide, and having already partnered with some of the major online casino operators and casino games suppliers, Swedish-owned Casino Hacks has been created by a tight team of former gaming operators, producers, marketing & SEO experts, including former executives at MTV, Mr Green, Bethard, Raketech, Pokerstars and Metal Casino who are also passionate online casino lovers.

Casino Hacks Founder Clas Dahlén was named ‘Sweden’s Best Marketer’ in 2014 when heading up Mr Green in Sweden, and is also the former Founder and Brand Strategist behind Metal Casino. The host of the show, Jonas Lutteman, who worked in the editing rooms of MTV in London will lead the entertainment and competitions in the CASINO HACKS show as well as manage Casino Hacks’ Twitch Program.

Even before the launch, Casino Hacks has already contracted major online casino operators and casino games suppliers to partner up on the affiliate platform and sponsor the TV show. It is a perfect platform to reach casino players and high rollers in a confined online casino games channel. Only a selection of online casinos will be partnered initially, as Casino Hacks only will work with the best online casinos offering the best casino bonuses as a trade off to a new, more beneficial, business model for the partnered online casino.

Clas Dahlén, the CEO, or ‘The Sales Guy’, as he would rather be referred to, says:

“Casino Hacks is here because we believe that online casino players, across the world deserve a higher standard of live entertainment. Looking for tips, hacks and great casinos and the best bonuses should not be like going through the Yellow Pages! We believe this part of the casino experience should reflect all the fun and action one can expect from an online casino today.

 “It’s now my mission to market and sell this amazing website. I’ll be a sales-focused CEO who will introduce our outstanding service to casino players and make sure the content is entertaining. That is my full-time job for now!

 “Coming from the operator side we felt it was time to do something new in the affiliate sector, creating new energy and with great design, broadcasting and all the fun entertainment that the online casino experience truly is about.

“The Show will reveal the latest online casino news, broadcasting casino reviews, new slots and interviews with interesting industry people such as the best Twitchers. The daily show will naturally run fun and rewarding competitions continuously.”

Casino Hacks is set for an international launch this week in Canada and New Zealand, followed by Australia, Iceland and six other territories in 2020.

Clas Dahlén describes their pioneering approach:

“Casino Hacks speaks out loud. We are the new kid on the block, and we don’t give a damn about our competitors’ conventional marketing or offers. Keeping our language real, trustworthy and staying true to our beliefs is something most people strive for. Few live up to it. Our members can count on us. As our brand platform describes, we are creative, honest and passionate in our communication with our members.

“We are Casino Hacks and we deliver winning Entertainment!”

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AskGamblers to Divert €50,000 Through Catena Operations Ltd to Help Fight COVID-19

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askgamblers-covid-19 AskGamblers to Divert €50,000 Through Catena Operations Ltd to Help Fight COVID-19

Out of the original sum of €66,900 raised during AskGamblers Charity Night back in January 2020, AskGamblers will be diverting €50,000 through Catena Media to help fight COVID-19. AskGamblers’s Charity Night took place in Belgrade, in January 2020, which is when we managed to raise €66,900 thanks to our dear partners who participated in the auction. With the situation the world is currently in, we have decided to divert €50,000 out of the original sum to UNICEF and, by doing so, help fight COVID-19. Although no amount of money is enough when health is involved, we do hope this donation will make at least a bit of a difference when it comes to fighting the coronavirus pandemic.

The money AskGamblers Charity event managed to raise is solely thanks to our casino partners who took part in the event, and now recognised the importance of our cause willing to contribute. Namely, Max Affiliates, Campeonbet Casino, SlotWolf Casino, Mr.Play Casino, Ivy Affiliates, EnergyCasino, Platincasino, Gunsbet Casino, BitStarz Casino, are the ones who made this all possible and we would once again like to thank them.

“We’re all aware of the fact that the battle between humanity and coronavirus pandemic is going to be a long journey, but we truly believe it is our responsibility to help protect the most vulnerable ones who are fighting this dangerous disease,” said Nikola Teofilovic, AskGamblers Vice President. “We have decided to divert €50,000 to support our local hospitals with the necessary resources to save lives in the fight against COVID-19.”

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