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Relax Gaming boosts marketing team with two new hires

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Victoria Bonner and Tereza Melicharkova bring strong industry experience

Malta, 16th July 2018 – Innovative supplier Relax Gaming has continued its expansion by hiring two experienced industry executives to create its first marketing team.

Victoria Bonner who comes in as Head of Marketing and Tereza Melicharkova who joins as Senior Marketing Executive, both come with a wealth of B2B gaming industry experience, having previously worked together for suppliers NetEnt and Pragmatic Play.

Bonner said: “I am delighted to make the move to Relax Gaming at an exciting time for the company, and I look forward to being a part of its future success.

Melicharkova added: “Relax Gaming has been hiring exceptional people and I’m pleased to be counted among them. The company has a lot of potential and I’m thrilled to be joining Victoria again to drive things forward.

The appointments of Bonner and Melicharkova make it a trio of female talent joining Relax in senior roles recently, as this comes soon after Alexia Smilovic was announced as the company’s new Director of Compliance and Regulated Markets.

This adds to the appointment of Daniel Eskola as CEO earlier this year, as well as Simon Hammon as Chief Product Officer and Andrew Crosby as Head of Account Management.

Eskola said: “Instilling a marketing team is a huge step forward for us and shows that as a company, we are continuing to go from strength to strength.

Hiring Victoria and Tereza brings an added freshness to the team, and I am sure their industry experience will be vitally important for us moving forward.

About Relax Gaming

Founded in 2010, Relax Gaming is an award-winning multi-vertical gaming provider with offices in Malta and Estonia. Its omni-channel open gaming platform, Silver Bullet, can distribute thousands of leading industry games, including its own proprietary titles to all operators. Relax Gaming also operates its own poker client, in partnership with Unibet, with whom it also runs a bingo network, both featuring straightforward gameplay and vibrant graphics, primed for mobile use. Relax Gaming is currently licensed by the UK Gambling Commission, Malta Gaming Authority, the Alderney Gambling Control Commission, and the Romanian regulator.

Source: Press Releases Published on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Bulgaria

SOFTSWISS Gets Certification for Its Jackpot Aggregator in Bulgaria

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SOFTSWISS, a leading technology provider for iGaming, has further solidified its presence in the European market by securing certification for its Jackpot Aggregator in Bulgaria. 

The iGaming market in Bulgaria is experiencing significant growth, attracting new businesses despite stringent domestic regulations. The market is projected to generate 168.70 million euro in revenue by 2028, with an annual growth rate of 5.42%. The number of users is expected to reach 377.3 thousand by the same year, further highlighting the sector’s momentum.

In line with this growth, SOFTSWISS announces that its Jackpot Aggregator has received certification from Gaming Laboratories International (GLI), ensuring it meets all technical requirements for use in the Bulgarian market. With the new certification of the SOFTSWISS Jackpot Aggregator, Bulgarian-licensed operators can integrate this advanced engagement tool into their casino offerings.

In May, SOFTSWISS successfully entered the Bulgarian market through a partnership with Topwin.bg, which implemented the SOFTSWISS Casino Platform, the Game Aggregator, and the Sportsbook.

“We are seeing a strong surge in interest in our jackpot mechanic, fueled by the growing demand for engagement tools in the market. That’s why we are committed to further developing the Jackpot Aggregator, enhancing its features, and expanding into new markets. Certification for the Bulgarian market is a clear testament to our ambition and drive for expansion. We are actively working on obtaining certifications in other jurisdictions,” comments Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.

SOFTSWISS has several international and national licences and certifications, including a South African licence acquired through the purchase of a majority stake in Turfsport. The company recently announced its plans to become the first certified software provider in Brazil.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Latest News

Are slots losing popularity?

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What are the most popular games? What iGaming providers have achieved the greatest success? SOFTSWISS, an innovative company providing a complete ecosystem of comprehensive software solutions, shares valuable insights across regional markets.

The analysis presented is based on the Game Aggregator data spanning the second half of 2022 and the first half of 2023.

 

Europe

Slot games remain popular in Europe, even though they lost around five p.p. during H2 2022 and H1 2023. Despite this decline, their market share still exceeds 80% among the other gaming categories. In contrast,  card games improved their position by almost four p.p.

The top five most popular game categories underwent minor changes in Q2 2023. The Total Bets Sum in Craps games saw a substantial increase, growing 2.7 times in comparison to the previous quarter. This boost in performance secured the fifth position for this type of games in the top rankings, displacing casual games.

 

Gates of Olympys, Big Bamboo and Midas Golden Touch emerged as some  of the most popular games during the past year. Notably, the landscape of top games exhibited significant variations from quarter to quarter.

In the European gaming sector of 2022-2023,  top-performing game providers include Amatic, Amusnet (EGT), BGaming, Evolution, Pragmatic Play, Push Gaming, and Relax Gaming. Their positions in the rankings experienced subtle shifts from quarter to quarter.

 

Asia

The top five most popular game categories in Asia have exhibited a consistent trend since the final quarter of 2022. Slot games hold a prominent position  in the asian gaming landscape, with their  market share exceeding 80% compared to other categories.

 

Gates of Olympys claimed the title of the most popular game in Asia in Q4 2022, and has maintained its leading position since. Meanwhile, another popular game, Bonanza Billion, has experienced fluctuations in its rankings within  the top five since the end of the previous year. The Total Bets Sums of Aviator increased twofold during the first half of this year, propelling the game into a leadership position.  In contrast, the once-popular game, Hot Fruits, lost its foothold in the top rankings during the second quarter of 2023.

As for the most successful game providers in Asia, it should be noted that Evolution, Pragmatic Play and BGaming have continually jostled for positions within the top five over  the past four quarters under review. Play’n Go and Amatic ceded their places in the rankings  to 1spin4win and Amusnet (EGT), with the latter heading the list in Q2 2023.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “The popularity of the Aviator game can be explained by simple interface and fast payouts. What sets it apart even further is its distinctive gameplay mechanics, which significantly differ from other crush games in the market. Notably, Aviator provides players with the illusion of “control” over the game, adding an extra level of excitement and intrigue.”

 

Latin America

The top five of the most popular game categories in LatAm have remained consistent over the last year, with almost 60% of these categories dominated by  slots.

 

The current top five most popular games are as follows:

Roleta Brasileiri  – 8.27%
Aviator – 5.97%
Gates of Olympus – 5.24%
Sweet Bonanza  – 3.44%
Crazy Time – 3.14%

Notably, Aviator surged to the top in Q4 2022, experiencing a significant increase in the Total Bets Sum, nearly 170 mln euro more in comparison with the previous quarter. This success propelled its provider, Spribe, from the tenth place in Q3 2022 to the fourth in Q2 2023, displacing Play’n GO from the top five. Other providers, specifically Pragmatic Play, Evolution, Playtech, and BGaming, remained  in the top with minor shifts in their rankings over the past year.

The top five most popular games account for approximately 25% of the Total Bets Sum across all games in Latin America, while in Europe and Asia the same covers around 10%. Another noteworthy  market trend is the displacement of slots with roulette, and the growing preference for live games.

Carla Dualid, Regional Business Development Manager at SOFTSWISS in LatAm, comments: “Players in Latin America in the context of online gambling may differ from players in Europe in several ways. Most Latin American players bet through mobile devices and prefer online play. Local casino slot players tend to place small but regular bets, which distinguishes them from European online casino players, who, in turn, bet less frequently, but wager larger sums on slots. Speaking about the LatAm market, we should keep in mind that Brazil is the most active player in it. Such factors as economic potential, increasing Internet penetration, mobile accessibility, and regulatory changes are making the Brazilian market more attractive for operators.”

 

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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iGaming

Hop into Fun and Prizes with Easter Plinko Slot: Unleash the Easter Magic!

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Easter is just around the corner, and what better way to celebrate than by hopping into the exciting world of Easter Slot Plinko? Get ready to unleash the Easter magic with this thrilling slot game that promises fun, prizes, and endless entertainment. Whether you’re a seasoned slot player or new to the game, Easter Plinko Slot offers an unforgettable experience that will leave you craving for more.

Discover the Charm of Easter Plinko Slot

As you embark on this magical Easter adventure, you’ll be greeted with a visually stunning and engaging slot game. The captivating graphics and vibrant colors bring the Easter theme to life, immersing you in a world of bunnies, eggs, and all things festive. Each spin of the reels is like opening a surprise Easter egg, filled with excitement and anticipation.

Easter Plinko Slot is designed to cater to players of all skill levels, ensuring that everyone can have a fantastic time. Whether you’re a casual player looking for some lighthearted entertainment or a high roller seeking big wins, this slot game has something for everyone.

Experience Unmatched Gameplay

One of the highlights of Easter Plinko Slot is its intuitive gameplay that keeps you engaged from start to finish. The mechanics are easy to understand, allowing you to quickly dive into the action without any confusion. Simply place your bet, spin the reels, and watch as the symbols align to create winning combinations.

The game offers a variety of features that enhance the overall gaming experience. From wild symbols that multiply your winnings to exciting bonus rounds that unlock hidden treasures, Easter Plinko Slot keeps you on your toes with every spin. The element of surprise and unpredictability makes each playthrough exhilarating, ensuring that boredom is never an option.

Unlock the Easter Magic with Exciting Bonuses

When it comes to bonuses, Easter Plinko Slot knows how to keep things interesting. The game offers a range of thrilling bonus features that add an extra layer of excitement to your gameplay. From free spins that increase your chances of winning to mini-games that offer lucrative prizes, Easter Plinko Slot takes Easter celebrations to a whole new level.

As you spin the reels, keep an eye out for special symbols that trigger these bonus features. They could be the key to unlocking massive wins and discovering hidden treasures. The more you play, the more opportunities you have to experience the magic of Easter Plinko Slot.

Enjoy Easter Fun Anytime, Anywhere

With Easter Plinko Slot, the fun never has to end. Thanks to its mobile compatibility, you can enjoy this exciting slot game anytime, anywhere. Whether you’re on the go or relaxing at home, simply whip out your smartphone or tablet, and you’re ready to embark on an Easter adventure.

The seamless gameplay and optimized mobile interface ensure that you can fully immerse yourself in the Easter magic, no matter the device you choose to play on. So, whether you’re waiting for the Easter bunny or simply looking to pass the time, Easter Plinko Slot has got you covered.

Conclusion

As Easter approaches, it’s time to embrace the festive spirit and dive into the world of Easter Plinko Slot. Unleash the Easter magic and hop into a world of fun, prizes, and endless entertainment. With its stunning visuals, intuitive gameplay, and exciting bonuses, Easter Plinko Slot offers an unforgettable experience that will keep you coming back for more.

Get ready to embark on an Easter adventure like no other and let the charm of Easter Plinko Slot captivate you. Spin the reels, unlock bonuses, and watch as the Easter magic unfolds before your eyes. It’s time to celebrate Easter in style with Easter Plinko Slot!

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