LeoVegas Group is making several changes to its Group Management with the aim to optimise work on driving the Company’s strategic agenda for sustainability and the ongoing journey of growth, with a further intensified focus on responsible gaming and LeoSafePlay.
New COO in Malta
Richard Woodbridge has been recruited as LeoVegas’ new Chief Operating Officer (COO) and will have overarching responsibility for operations at LeoVegas’ offices in Malta. Richard will assume his new role by 7 January 2019 at the latest and will be a member of LeoVegas’ Group Management.
“LeoVegas is the leading GameTech company in the industry, and I have a passion for working with fast-growing tech companies,” says Richard Woodbridge. “I am looking forward to being part of LeoVegas’ continued journey of growth and optimising LeoVegas’ operations, with sustainability as a guiding principle.”
Richard Woodbridge joins LeoVegas from his role as COO of Ellos Group, and prior to this he held a corresponding position at the fast-growing e-commerce company Nelly.com.
Gustaf Hagman, Group CEO, comments: “Richard’s background and personality are a perfect fit for LeoVegas as we continue to focus on growth and sustainability. Overarching responsibility for operations is growing increasingly important now that we have some 750 employees, of whom 400 are based in Malta. LeoVegas is a data-driven company in which we use a number of key metrics to further improve ourselves and increase our productivity. This has become even more crucial as we have begun acquiring companies and working with multiple brands. With his experience and capacity Richard will make a major contribution to our growth going forward.”
LeoVegas’ current COO, Marcus Nylén, will continue serving in that role in Malta through autumn 2018 until Richard takes office. Due to Marcus and Louise Nyléns relationship as closely related persons, Marcus will leave the Group Management when Richard joins to focus entirely on his role as head of LeoVegas’ global expansion.
New Deputy CEO
Louise Nylén will assume the newly created role of Deputy CEO of LeoVegas Mobile Gaming Group, stationed in Stockholm. Louise was formerly Chief Marketing Officer (CMO) of LeoVegas. In her role as Deputy CEO she will work side by side Group CEO Gustaf Hagman with strategic issues such as sustainability and value-creating projects, among other things. Louise will assume her new position in the Company today the 10th of July.
“In my new role as Deputy CEO I will have a broader platform to work from, which will enable me to promote sustainability, growth and value for the Company,” comments Louise Nylén. “I am very excited to have this trust and opportunity to continue contributing to LeoVegas’ rapid development.”
“Louise has been with LeoVegas and based in Malta since 2013, holding the position as CMO since 2015,” continues Gustaf Hagman, Group CEO of LeoVegas Mobile Gaming Group. “In that role she has built up a data-driven and effective market team that is responsible for LeoVegas’ customer acquisition and global brand-building. Much of the approach in this work can be used across a broader front in the Company. Louise has also played a key role in building our company culture and driving sustainability, and I look forward to work with Louise and all other employees to achieve our financial targets for 2020 of at least EUR 600m in revenue and at least EUR 100m in EBITDA.
Louise’s former role as CMO will be broken up into several roles in Malta and will thereby be phased out.
LeoSafePlay – new business unit for next generation responsible gaming system
Rikard Ljungman is leaving his position as Chief Commercial Officer (CCO) as well as LeoVegas’ Group Management to focus entirely on responsible gaming and LeoSafePlay. LeoSafePlay will be run as a separate business unit in order to create the best conditions for the next generation responsible gaming system based on machine learning. Richard Woodbridge will take over Rikard Ljungman’s CCO-related duties in Malta.
“Rikard was one of the initiative-takers behind LeoSafePlay, and with his strong product background, including as CPO for the software company Episerver, he has the exact right expertise to take the next step to make LeoVegas the leader in responsible gaming technology and strengthen our position as a GameTech company,” comments Gustaf Hagman, Group CEO.
Source: Press Releases Published on European Gaming Media Network
PartnerMatrix powers TotoGaming Affiliate Program
EveryMatrix is delighted to support the launch of TotoGaming Affiliate Program through its PartnerMatrix Affiliate Management solution directly integrated with TotoGaming’s current platform as a 3rd party.
Through PartnerMatrix, TotoGaming Affiliates provides flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant expert guidance.
Furthermore, PartnerMatrix simplifies affiliate managers’ operational efforts through in-depth reporting with real-time statistics, accurate tracking of the impact of promotions, allowing them to easily manage data, payment plans, marketing tools, and affiliate settings from a single location. The back-office in PartnerMatrix is highly focused on both administrator and affiliate comfort and it gives the opportunity to reach each angle of the promoted brand.
Victoria Poghosyan, the Deputy COO on Commerce at TotoGaming said: “As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best. Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns.”
Levon Nikoghosyan, PartnerMatrix CEO, added: “We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together. PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes.”
PartnerMatrix is continuously innovating to benefit both operators and affiliates. The platform recently made available features such as Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves the accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically.
About TotoGaming :
TotoGaming is a reputable iGaming operator, partnered with Digitain, providing betting opportunities to players across multiple sports betting and online casino products during last 15 years. TotoGaming’s in-house 400 traders cover 65 sports, 7500 leagues, 3000 betting markets, 40 000 pre-match monthly events, 30 000 real live monthly events. The Live Casino and online casino cater for various slots and games. The variety of excellent gaming experiences are supported by a superior customer support service and care for players. TotoGaming is headquartered in Yerevan, Armenia.
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers.
The Login Casino Awards 2018 Winners Are Chosen
For the past eight weeks readers of the magazine and industry experts were taking part in the voting Login Casino Awards to choose the leaders of the gambling industry. Now we are happy to announce the names of the winners in six nominations.
The results of the voting showed that the winner in the category Best Marketing Campaign is betting company Betcity. Their campaign Cashback for Unsuccessful Bets included guaranteed returns of bettors’ funds in the form of free bets.
Moreover, our readership identified BETCITY as Best Betting Company 2018. Throughout the year, it was not only introducing promotional offerings for its clients, but also working hard on improving the quality of service and partnering with the leading sports leagues of Russia.
“We were anxiously watching the voting numbers updating every day, and today we are happy to announce the winners! Throughout the whole year, we were watching and monitoring what surprises betting companies created for their customers, and slot game developers – for their partners and slot machine lovers. We had selected the best nominees for the voting, and the winners became the best of the best! We warmly congratulate our prizewinners and look forward to the next year to hold the new edition of Login Casino Awards! Impress the market with your developments, create new products, stay tuned!” said Daria Temnenko, Brand Manager at Login Casino.
Slot game Kamchatka, developed by Endorphina, was recognized as the most interesting, colorful and high-quality slot. Its distinguishing features included bright but natural graphics as well as high RTP rate, a bonus game, free spins, and a jackpot. The combination of everything abovementioned, which is an uncommon case with developers, could not leave the industry experts and slot machine lovers indifferent.
Besides, the list of winners also includes:
- Nikolay Oganezov, chairman of the bookmaking subcommittee of Russia’s Chamber of Commerce and Industry, in the nomination “Person of the Year”.
- Tom Horn Gaming – best slot developer. Game multifunctionality, thematic diversity and unique approach to slot creation, including graphics hand painting, brought the company to the first place.
- Slotegrator received the well-deserved title Innovator of the Year. Apart from enhancing its already existing products, in 2018 the developer implemented a solution that allowed its customers and partners to simplify the process of integrating a number of payment systems.
The Award Ceremony can be viewed here: https://www.youtube.com/watch?v=RUiy8E0a3tU
The voting results of Login Casino Awards become inaccessible for viewing
December 3, the voting results become inaccessible for public view. Nevertheless, readers are still able to vote for those contestants whom they consider the best.
Over the past seven weeks, since October 22, our readers have been supporting their favorite betting companies as well as the representatives of betting and gambling industry.
Starting from today and up to December 10 inclusive the process of voting will be held in a closed format. Hurry up and vote for the industry leaders!
This year Login Casino Awards includes one more category – Login Casino Gambling Awards. Therefore, the traditional list of nominees from the betting sector expended by the online casino software developers and suppliers.
The current leaders in the category Login Casino Betting Awards are:
- Best Betting Company 2018 – BC Olimp;
- Person of the Year – Nikolay Oganezov;
- Best Marketing Campaign – BC Betcity.
The list of those nominated for Login Casino Gambling Awards is headed by:
- Best Slot Developer – Platipus Limited;
- Best Thematic Slot – Tom Horn;
- Innovator of the Year – Slotegrator.
The participants include the leading betting companies, such as bwin and BingoBoom, as well as software developers – Endorphina, Habanero, etc.
The live webcast of the ceremony of awarding the winners will take place on December 19 at 15:00 MSK here.
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