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Playtech partners with Thunderbite the customer engagement specialists

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Playtech, the gambling company,  announced a partnership with customer engagement specialists Thunderbite. The agreement will see Thunderbite’s in-game promotional engagement tools integrated with Playtech’s award-winning IMS player management platform.

Thunderbite’s portfolio of promotional tools provides licensees with a variety of ways to turn bonus awards into additional individual games, such as memory games, code breakers, scratch cards and sports predictors. As a result, by adding
an element of chance instead of a pre-determined award, the player gets an additional gaming experience at no extra cost.

As Thunderbite is directly integrated with IMS, operators can take advantage of its data-driven engagement platform to build personalised player journeys.

Playtech’s tie-up with Thunderbite is the latest in a series of strategic partnerships, following collaborations with specialist fraud detection solution Featurespace and gamification platform Captain Up.

Shimon Akad, COO, Playtech, said: “At Playtech, we’re committed to continually improving our licensee offering, and the integration of complementary software and services is a key part of this.

Thunderbite has a well-established track record of delivering increased retention, cross-sell and re-activation with tier one gaming operators, including William Hill and Mecca Bingo. This makes them an ideal partner as we continue to expand the capabilities of IMS, enhancing its position as the industry’s leading player management platform.

John Smith, Co-founder and Sales Director, Thunderbite, added: “We’re delighted to be partnering with Playtech to offer their customers our unique in-game promotional products.

Instantly available engagement tools are proven to save operators time and resources and to increase the number of active players, with corresponding increases in player loyalty and engagement levels. The flexibility of Thunderbite’s engagement tools combined with the capabilities of IMS presents a hugely exciting opportunity for Playtech’s operators to make a real impact on player experience.

About Playtech:

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier and partners with many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.

Source: Press Releases Published on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Are slots losing popularity?

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What are the most popular games? What iGaming providers have achieved the greatest success? SOFTSWISS, an innovative company providing a complete ecosystem of comprehensive software solutions, shares valuable insights across regional markets.

The analysis presented is based on the Game Aggregator data spanning the second half of 2022 and the first half of 2023.

 

Europe

Slot games remain popular in Europe, even though they lost around five p.p. during H2 2022 and H1 2023. Despite this decline, their market share still exceeds 80% among the other gaming categories. In contrast,  card games improved their position by almost four p.p.

The top five most popular game categories underwent minor changes in Q2 2023. The Total Bets Sum in Craps games saw a substantial increase, growing 2.7 times in comparison to the previous quarter. This boost in performance secured the fifth position for this type of games in the top rankings, displacing casual games.

 

Gates of Olympys, Big Bamboo and Midas Golden Touch emerged as some  of the most popular games during the past year. Notably, the landscape of top games exhibited significant variations from quarter to quarter.

In the European gaming sector of 2022-2023,  top-performing game providers include Amatic, Amusnet (EGT), BGaming, Evolution, Pragmatic Play, Push Gaming, and Relax Gaming. Their positions in the rankings experienced subtle shifts from quarter to quarter.

 

Asia

The top five most popular game categories in Asia have exhibited a consistent trend since the final quarter of 2022. Slot games hold a prominent position  in the asian gaming landscape, with their  market share exceeding 80% compared to other categories.

 

Gates of Olympys claimed the title of the most popular game in Asia in Q4 2022, and has maintained its leading position since. Meanwhile, another popular game, Bonanza Billion, has experienced fluctuations in its rankings within  the top five since the end of the previous year. The Total Bets Sums of Aviator increased twofold during the first half of this year, propelling the game into a leadership position.  In contrast, the once-popular game, Hot Fruits, lost its foothold in the top rankings during the second quarter of 2023.

As for the most successful game providers in Asia, it should be noted that Evolution, Pragmatic Play and BGaming have continually jostled for positions within the top five over  the past four quarters under review. Play’n Go and Amatic ceded their places in the rankings  to 1spin4win and Amusnet (EGT), with the latter heading the list in Q2 2023.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “The popularity of the Aviator game can be explained by simple interface and fast payouts. What sets it apart even further is its distinctive gameplay mechanics, which significantly differ from other crush games in the market. Notably, Aviator provides players with the illusion of “control” over the game, adding an extra level of excitement and intrigue.”

 

Latin America

The top five of the most popular game categories in LatAm have remained consistent over the last year, with almost 60% of these categories dominated by  slots.

 

The current top five most popular games are as follows:

Roleta Brasileiri  – 8.27%
Aviator – 5.97%
Gates of Olympus – 5.24%
Sweet Bonanza  – 3.44%
Crazy Time – 3.14%

Notably, Aviator surged to the top in Q4 2022, experiencing a significant increase in the Total Bets Sum, nearly 170 mln euro more in comparison with the previous quarter. This success propelled its provider, Spribe, from the tenth place in Q3 2022 to the fourth in Q2 2023, displacing Play’n GO from the top five. Other providers, specifically Pragmatic Play, Evolution, Playtech, and BGaming, remained  in the top with minor shifts in their rankings over the past year.

The top five most popular games account for approximately 25% of the Total Bets Sum across all games in Latin America, while in Europe and Asia the same covers around 10%. Another noteworthy  market trend is the displacement of slots with roulette, and the growing preference for live games.

Carla Dualid, Regional Business Development Manager at SOFTSWISS in LatAm, comments: “Players in Latin America in the context of online gambling may differ from players in Europe in several ways. Most Latin American players bet through mobile devices and prefer online play. Local casino slot players tend to place small but regular bets, which distinguishes them from European online casino players, who, in turn, bet less frequently, but wager larger sums on slots. Speaking about the LatAm market, we should keep in mind that Brazil is the most active player in it. Such factors as economic potential, increasing Internet penetration, mobile accessibility, and regulatory changes are making the Brazilian market more attractive for operators.”

 

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Hop into Fun and Prizes with Easter Plinko Slot: Unleash the Easter Magic!

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Easter is just around the corner, and what better way to celebrate than by hopping into the exciting world of Easter Slot Plinko? Get ready to unleash the Easter magic with this thrilling slot game that promises fun, prizes, and endless entertainment. Whether you’re a seasoned slot player or new to the game, Easter Plinko Slot offers an unforgettable experience that will leave you craving for more.

Discover the Charm of Easter Plinko Slot

As you embark on this magical Easter adventure, you’ll be greeted with a visually stunning and engaging slot game. The captivating graphics and vibrant colors bring the Easter theme to life, immersing you in a world of bunnies, eggs, and all things festive. Each spin of the reels is like opening a surprise Easter egg, filled with excitement and anticipation.

Easter Plinko Slot is designed to cater to players of all skill levels, ensuring that everyone can have a fantastic time. Whether you’re a casual player looking for some lighthearted entertainment or a high roller seeking big wins, this slot game has something for everyone.

Experience Unmatched Gameplay

One of the highlights of Easter Plinko Slot is its intuitive gameplay that keeps you engaged from start to finish. The mechanics are easy to understand, allowing you to quickly dive into the action without any confusion. Simply place your bet, spin the reels, and watch as the symbols align to create winning combinations.

The game offers a variety of features that enhance the overall gaming experience. From wild symbols that multiply your winnings to exciting bonus rounds that unlock hidden treasures, Easter Plinko Slot keeps you on your toes with every spin. The element of surprise and unpredictability makes each playthrough exhilarating, ensuring that boredom is never an option.

Unlock the Easter Magic with Exciting Bonuses

When it comes to bonuses, Easter Plinko Slot knows how to keep things interesting. The game offers a range of thrilling bonus features that add an extra layer of excitement to your gameplay. From free spins that increase your chances of winning to mini-games that offer lucrative prizes, Easter Plinko Slot takes Easter celebrations to a whole new level.

As you spin the reels, keep an eye out for special symbols that trigger these bonus features. They could be the key to unlocking massive wins and discovering hidden treasures. The more you play, the more opportunities you have to experience the magic of Easter Plinko Slot.

Enjoy Easter Fun Anytime, Anywhere

With Easter Plinko Slot, the fun never has to end. Thanks to its mobile compatibility, you can enjoy this exciting slot game anytime, anywhere. Whether you’re on the go or relaxing at home, simply whip out your smartphone or tablet, and you’re ready to embark on an Easter adventure.

The seamless gameplay and optimized mobile interface ensure that you can fully immerse yourself in the Easter magic, no matter the device you choose to play on. So, whether you’re waiting for the Easter bunny or simply looking to pass the time, Easter Plinko Slot has got you covered.

Conclusion

As Easter approaches, it’s time to embrace the festive spirit and dive into the world of Easter Plinko Slot. Unleash the Easter magic and hop into a world of fun, prizes, and endless entertainment. With its stunning visuals, intuitive gameplay, and exciting bonuses, Easter Plinko Slot offers an unforgettable experience that will keep you coming back for more.

Get ready to embark on an Easter adventure like no other and let the charm of Easter Plinko Slot captivate you. Spin the reels, unlock bonuses, and watch as the Easter magic unfolds before your eyes. It’s time to celebrate Easter in style with Easter Plinko Slot!

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Slotegrator unveils an interactive world map of gambling regulations

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Slotegrator’s new interactive map is already available on the company’s website. Map users are only a click away from a comprehensive drilldown of land-based and online casino gaming and sports betting regulations in every country around the world, making Slotegrator the first iGaming company to offer such a valuable interactive resource.

Covering the legal status of different forms of gambling in 197 countries and other territories, the interactive map offers a quick, top-down view of global gambling regulations (though it is not intended as legal advice).

“It’s a veritable encyclopedia of gambling market regulations. Whether you want to look up the legal status of iGaming in Peru or online sports betting in Nigeria, everything you need to know is collected in one place and instantly accessible for users from all over the world,” notes Yana Khaidukova, managing director at Slotegrator. “Our team is constantly on the pulse of any changes in gambling legislation, and we understand how difficult is to search for information in different sources. That’s why we created a tool that can help not only ourselves, but also anyone who is interested in the gambling industry and has plans to open a casino online or offline”.

The key advantages of the interactive map:

  • Up-to-date and verified information regarding gambling regulation and legislation.
  • Accurate data on all countries and other territories.
  • Review articles with recommendations for opening both land-based and online casinos.
  • Analytical articles on betting.
  • Intuitive interface.
  • Regular information updates.

In addition, on the same page as the interactive map, you can request a free consultation from Slotegrator’s specialists about the details of gambling regulation in each particular country. The map is available here.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

More information: https://slotegrator.pro/

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