Alessandro Fried to give an insight on how AI is applied in the iGaming industry
BtoBet is travelling to the Netherlands to attend what is considered as one of the greatest European events of the year in the iGaming industry, iGB Live!, that is set to take place in Amsterdam from the 17th till the 20th of July. Proudly sponsoring the exclusive B2B Lounge, our team of experts will surely have a busy time exhibiting, meeting and indulging themselves in tech talk with current and prospective partners keen on acquainting themselves with the technology that BtoBet can provide to enhance their operations.
BtoBet’s Chairman, Alessandro Fried, is also expected to take center stage participating in a panel of leading industry experts and giving his vision as regards how Artificial Intelligence is applied at an industry level. With this in mind BtoBet has published a special Industry Report “AI: The Present and the Future of iGaming” focusing on the evermore intertwined relationship that sees the industry embracing this form of disruptive technology.
The report analyses the various ways in which AI can prove to be fundamental for the industry, namely through:
- Personalization through data acquisition and analytics;
- AI as the core tool for an optimal Omnichannel;
- AI in the prevention of gambling addiction;
- AI in risk management.
Download the report and book a meeting with our team of experts to have a demonstration on how BtoBet’s technologies can suite your requirements and assist your growth.
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.
Source: Press Releases Published on European Gaming Media Network
Upgaming will be attending the Sigma Europe 2022 conference
2022 Has been one of the most adventurous years for Leading iGaming solutions provider Upgaming which has announced it’s exhibition at Sigma Europe 2022 from 15-17 November. Stating that it will be the last event they’ll exhibit this year, they are planning to make it the most memorable for their existing and potential partners, operators and content providers.
Dates: 15-17 November
Location: Malta, MFCC
Stand: S 51
Leading iGaming solutions provider Upgaming will be showcasing its well established, highly scalable products and solutions to the audience as well as new products, including Casino aggregation platform with its sister product of casino API, as well as innovative sportsbook API integration.
CMO of Upgaming Goga Bibiluri says:
“We are proud to announce that Upgaming will be presenting its content aggregation platform, which opens up a new world of opportunities to iGaming operators with it’s 8 000 + Online casino games, and can be integrated through a seamless casino api integration, but that’s not all, We will be presenting brand new Sportsbook API Solution, that enables any casino operator to integrate Upgaming’s highly scalable sportsbook into their own casino website within a week, opening world of new opportunities for the operators who are looking to upscale their existing business.”
Sigma Europe 2022 is Upgaming’s third event of the year after the ICE London and iGB Live in April and July. Needless to say, the summit provides new opportunities for every attendee. Therefore, Upgaming will be displaying its latest products at the conference. Visitors will be able to inspect their leading sportsbook software, which is equipped with an ultra-fast API integration tool. Upgaming will also showcase its casino software with more than 8 000 games as well as their well known white label and turnkey solutions, which comes with a highly scalable, flexible and customizable iGaming platform.
Furthermore, besides all of the products mentioned above, Upgaming will also present its warp-speed mini-games, which have already gained popularity amongst gaming lovers due to their engaging gameplay and simple, easy-to-play nature. Apart from Dino and chicken which are already famous, visitors will be able to check out some of the latest releases, including Aquarings, Icefield, and Teleport.
Sigma Europe opens a window of new possibilities to the iGaming providers and operators. Upgaming is looking forward to meeting its existing and potential partners in Malta. We are waiting for you at stand S51.
RacingTV joins forces with 2mee
Affiliate powerhouse is allowing its operators to leverage the power of direct human messaging with trial campaigns hitting engagement rates of 38%
2mee, the Direct Human Messaging platform that helps online gambling companies take player communication and engagement to the next level, has joined forces with RacingTV so that the affiliate powerhouse can offer its technology to operators.
This means that online sportsbook brands working with RacingTV can create human hologram messages and use them to drive bettors to their sites.
RacingTV partners Bet Victor and SkyBet have been trialling the technology for several weeks now and across various campaigns have been able to achieve unrivalled rates of engagement and conversion.
One messaging campaign has performed particularly well with Bet Victor ambassador Harry Redknapp delivering a new player bonus offer which hit an engagement rate of 38% with his hologram message.
2mee’s patented technology allows gambling operators and affiliates to send Human Hologram Messages directly to customers in a way that demands their absolute attention.
It has been deployed by big-name brands such as BetFred and Sportsbet.io on their own websites and apps to leverage the power of emotional intelligence to boost acquisition and retention, and deliver KYC and compliance messaging with empathy.
Now operators can maximise their ambassadors and brand reach on third-party affiliate collateral as well.
2mee has been designed to do everything a volumetric studio can do but from a mobile phone. The user simply records the person delivering the message from any setting then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message.
James Riley, CEO of 2mee, said: “We are thrilled to be working with the innovative team at RacingTV and for its operator partners to be able to use our technology to send direct human messages to bettors. This really does allow them to stand out from the crowd and take engagement and conversion to the next level.
“Emotional marketing is absolutely the most effective way to engage and communicate with consumers and what better way of fostering this connection than via a face-to-face message. 2mee allows operators and affiliates to do just that.”
Clive Cottrell at RacingTV, added: “Quite frankly, we haven’t seen engagement and conversion rates like it. While running hologram campaigns, both BetVictor and SkyBet were our top-performing brands on the pages where the hologram messages were active.
“As an affiliate, this not only allows us to acquire increased volumes of new customers to our operator partners, but we too benefit from enhanced engagement, conversion rates and affiliate revenue streams.”
Luke Zgaga, Head of Acquisition UK at Bet Victor, said: “2mee’s value proposition through offering a unique human hologram message to prospects was exciting for us to test and exceeded our expectations. We saw strong results and far beyond the engagement levels we get with static image formats and look forward to working with them in the future.”
Tips for online sports betting in Maryland
All sportsbooks in Maryland offer their unique way of betting on sports. To help you decide, we have made this simple guide. This guide helps in picking the best betting site for your needs. If you are looking to gamble in Maryland, this is the place to start. Betting in Maryland is legal if done in person at a “sportsbook”. Unlike states like Nevada that view sports betting as an unregulated form of gambling, Maryland has a long-standing regulatory framework for sports wagering. The Maryland Lottery Commission regulates all forms of gambling. The state’s Department of Legislative Services publishes details of the state’s regulatory framework, including definitions of terms like “sports” and “betting.” Here is a basic breakdown of tips to follow when betting in Maryland.
- Online sports betting sites are growing in popularity every year.
- Betting odds are listed by bookmakers on their websites.
Understand the basics and odds
The betting experience in Maryland starts with understanding the basic rules of online sports gambling. First, you will need to register for online sports betting account. The Maryland Lottery offers a convenient online registration process for two of its betting platforms: BetMGM and William Hill. Both are available on desktop computers or mobile devices. (A third platform, FanDuel, is currently only available via desktop.) The Maryland Lottery also offers a registration guide with step-by-step instructions. Once you sign up, you must verify your account. You can do this by submitting an image of your driver’s license or passport to confirm your identity and proof of address — such as a utility bill, bank statement, or check stub — to confirm where you live within state borders.
Secondly, it’s wise to know the odds. Understanding what the Maryland sports betting odds mean will help you make better decisions and hopefully increase your chances of winning. The most common sports betting line is the point spread. Point spreads are used to even out the competition in a game that would otherwise be lopsided. In other words, point spreads to make sure that you don’t win just because you bet on the team that scored more points. For example, people will likely be betting on this game if a local high school basketball team has a big rivalry game against a bigger school from out of town. The point spread could be -20 for the local team and +20 for the out-of-town team.
Set a budget and research
The first and most important rule of sports betting is setting a budget and sticking to it. Like with any other type of gambling, you need to know how much money you can afford to lose. It doesn’t have to be a fixed amount; it could be a percentage of your overall bankroll. For example, if your bankroll is $1,000, you could decide that 1% ($10) of your bankroll is the maximum amount you want to risk on a single bet. Alternatively, you could determine that 10% ($100) is the maximum amount you want to risk on a single bet. Betting more money than you’re comfortable losing can lead to reckless decisions down the road, such as chasing losses or making impulsive bets.
While sports betting won’t be available in Maryland until next year, there is plenty of time to research the best betting options. Use the internet to research your games, including teams and players from around the world. This will give you an edge when wagering starts. Several online sportsbooks offer lines on games around the world. In many cases, these sites will have lines up earlier than standard casinos, which can help you get ahead of the competition. While you can use online sportsbooks to get information, it’s essential not to wager at these sites. It is illegal, but it is also an excellent way to lose money quickly. Instead, use these sites for entertainment purposes and wait until Maryland allows sports betting.
Before you start betting online, remember that having fun should be your top priority. You don’t have to play for real money every time. Maryland online casinos offer free-to-play games where you can try out the software and learn how each game works without risking your own money. If you decide to play for real money, only spend what you can afford to lose. It’s easy to get carried away when having fun, so set yourself a limit and stick to it. The best way to do this is by setting a daily, weekly, or monthly deposit limit with your online casino before you start playing. After reaching the limit, the casino will stop allowing you to make deposits until the period expires.
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