Press Releases

Sarah Hanratty, the Senet Group’s new CEO

Published

6 years ago

June 28, 2018

Sarah Hanratty, the Senet Group's new CEO Reading Time: 2 minutes

Senet Group, the UK body dedicated to addressing problem gambling through consumer information programmes, announces that it has appointed Sarah Hanratty as its new chief executive from 6 August 2018. Sarah is currently deputy chief executive and director of corporate affairs at the Portman Group, the responsibility body for UK alcohol drinks producers. Sarah joined the Portman Group in 2010 as head of communications from the National Lottery Commission and previously worked at the Cabinet Office. She replaces outgoing chief executive George Kidd, who left Senet at the beginning of June 2018.

At the Portman Group, Sarah was responsible for policy, strategy and communications to promote responsible marketing and reduce alcohol misuse. The Portman Group is a not-for-profit organisation funded by eight member companies, representing every sector of UK drinks production and collectively accounting for more than half of the £40 billion UK alcohol market.

The Senet Group was created in January 2015 in response to public concerns regarding gambling and gambling advertising. As an independent body it supports the Gambling Commission’s work to make services safer and fairer, in particular through player messaging such as its award-winning campaign: When the Fun Stops, Stop, which is now open to the whole industry.

Gillian Wilmot, Chairman of the Senet Group, said:
“Gambling is enjoyed safely by millions of people as a leisure activity each year, yet the industry faces an immense challenge to regain the public’s trust and confidence. Sarah brings a wealth of experience in effecting change across the alcohol sector and has done much to secure its sustainability as a category which adds positively to society and our national way of life.”

Sarah Hanratty said:
“I am delighted to be joining the Senet Group, bringing my experience from the Portman Group where member companies are recognised for their responsibility leadership. I see many parallels with the Senet Group, whose partners and Board have already achieved a great deal, not least through its stand-out responsible player messaging and public commitment to improve player safety. I look forward to building on this strong foundation and the important work in the gambling sector done to date.”

Sarah has worked on a wide range of industry-led initiatives to reduce alcohol misuse and promote safe and vibrant night time economies. These include the Government’s Responsibility Deal and the Home Office’s Modern Crime Strategy. She has led thought leadership and stakeholder engagement programmes to promote understanding of the UK’s drinking habits and to enable targeted policy responses.

Sarah is also a non-executive director on the board of the Royal Yachting Association, a position she has held since 2014 and was named as one of Cranfield School of Management’s 100 Women to Watch List 2017. She began her career in local government and is a Member of the Company of Public Relations Practitioners, Women on Boards, PRCA and Chartered Institute of Public Relations (MCIPR).

The Senet Group is a UK body dedicated to addressing problem gambling through consumer messaging such as: “When the Fun Stops, Stop”, and initiatives with leading operators to improve player safety.

Source: Senet Group

Source: Press Releases Published on European Gaming Media Network

Related Topics:gambling industry in Europe NEW CEO

George Miller

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Prague Gaming & TECH Summit 2025 (25-26 March)

Click to comment

You must be logged in to post a comment Login

You must be logged in to post a comment.

Bulgaria

SOFTSWISS Gets Certification for Its Jackpot Aggregator in Bulgaria

Published

3 weeks ago

October 15, 2024

George Miller

SOFTSWISS, a leading technology provider for iGaming, has further solidified its presence in the European market by securing certification for its Jackpot Aggregator in Bulgaria.

The iGaming market in Bulgaria is experiencing significant growth, attracting new businesses despite stringent domestic regulations. The market is projected to generate 168.70 million euro in revenue by 2028, with an annual growth rate of 5.42%. The number of users is expected to reach 377.3 thousand by the same year, further highlighting the sector’s momentum.

In line with this growth, SOFTSWISS announces that its Jackpot Aggregator has received certification from Gaming Laboratories International (GLI), ensuring it meets all technical requirements for use in the Bulgarian market. With the new certification of the SOFTSWISS Jackpot Aggregator, Bulgarian-licensed operators can integrate this advanced engagement tool into their casino offerings.

In May, SOFTSWISS successfully entered the Bulgarian market through a partnership with Topwin.bg, which implemented the SOFTSWISS Casino Platform, the Game Aggregator, and the Sportsbook.

“We are seeing a strong surge in interest in our jackpot mechanic, fueled by the growing demand for engagement tools in the market. That’s why we are committed to further developing the Jackpot Aggregator, enhancing its features, and expanding into new markets. Certification for the Bulgarian market is a clear testament to our ambition and drive for expansion. We are actively working on obtaining certifications in other jurisdictions,” comments Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.

SOFTSWISS has several international and national licences and certifications, including a South African licence acquired through the purchase of a majority stake in Turfsport. The company recently announced its plans to become the first certified software provider in Brazil.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

Latest News

Are slots losing popularity?

Published

1 year ago

October 3, 2023

George Miller

What are the most popular games? What iGaming providers have achieved the greatest success? SOFTSWISS, an innovative company providing a complete ecosystem of comprehensive software solutions, shares valuable insights across regional markets.

The analysis presented is based on the Game Aggregator data spanning the second half of 2022 and the first half of 2023.

Europe

Slot games remain popular in Europe, even though they lost around five p.p. during H2 2022 and H1 2023. Despite this decline, their market share still exceeds 80% among the other gaming categories. In contrast, card games improved their position by almost four p.p.

The top five most popular game categories underwent minor changes in Q2 2023. The Total Bets Sum in Craps games saw a substantial increase, growing 2.7 times in comparison to the previous quarter. This boost in performance secured the fifth position for this type of games in the top rankings, displacing casual games.

Gates of Olympys, Big Bamboo and Midas Golden Touch emerged as some of the most popular games during the past year. Notably, the landscape of top games exhibited significant variations from quarter to quarter.

In the European gaming sector of 2022-2023, top-performing game providers include Amatic, Amusnet (EGT), BGaming, Evolution, Pragmatic Play, Push Gaming, and Relax Gaming. Their positions in the rankings experienced subtle shifts from quarter to quarter.

Asia

The top five most popular game categories in Asia have exhibited a consistent trend since the final quarter of 2022. Slot games hold a prominent position in the asian gaming landscape, with their market share exceeding 80% compared to other categories.

Gates of Olympys claimed the title of the most popular game in Asia in Q4 2022, and has maintained its leading position since. Meanwhile, another popular game, Bonanza Billion, has experienced fluctuations in its rankings within the top five since the end of the previous year. The Total Bets Sums of Aviator increased twofold during the first half of this year, propelling the game into a leadership position. In contrast, the once-popular game, Hot Fruits, lost its foothold in the top rankings during the second quarter of 2023.

As for the most successful game providers in Asia, it should be noted that Evolution, Pragmatic Play and BGaming have continually jostled for positions within the top five over the past four quarters under review. Play’n Go and Amatic ceded their places in the rankings to 1spin4win and Amusnet (EGT), with the latter heading the list in Q2 2023.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “The popularity of the Aviator game can be explained by simple interface and fast payouts. What sets it apart even further is its distinctive gameplay mechanics, which significantly differ from other crush games in the market. Notably, Aviator provides players with the illusion of “control” over the game, adding an extra level of excitement and intrigue.”

Latin America

The top five of the most popular game categories in LatAm have remained consistent over the last year, with almost 60% of these categories dominated by slots.

The current top five most popular games are as follows:

Roleta Brasileiri – 8.27%
Aviator – 5.97%
Gates of Olympus – 5.24%
Sweet Bonanza – 3.44%
Crazy Time – 3.14%

Notably, Aviator surged to the top in Q4 2022, experiencing a significant increase in the Total Bets Sum, nearly 170 mln euro more in comparison with the previous quarter. This success propelled its provider, Spribe, from the tenth place in Q3 2022 to the fourth in Q2 2023, displacing Play’n GO from the top five. Other providers, specifically Pragmatic Play, Evolution, Playtech, and BGaming, remained in the top with minor shifts in their rankings over the past year.

The top five most popular games account for approximately 25% of the Total Bets Sum across all games in Latin America, while in Europe and Asia the same covers around 10%. Another noteworthy market trend is the displacement of slots with roulette, and the growing preference for live games.

Carla Dualid, Regional Business Development Manager at SOFTSWISS in LatAm, comments: “Players in Latin America in the context of online gambling may differ from players in Europe in several ways. Most Latin American players bet through mobile devices and prefer online play. Local casino slot players tend to place small but regular bets, which distinguishes them from European online casino players, who, in turn, bet less frequently, but wager larger sums on slots. Speaking about the LatAm market, we should keep in mind that Brazil is the most active player in it. Such factors as economic potential, increasing Internet penetration, mobile accessibility, and regulatory changes are making the Brazilian market more attractive for operators.”

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

iGaming

Hop into Fun and Prizes with Easter Plinko Slot: Unleash the Easter Magic!

Published

1 year ago

July 14, 2023

George Miller

Easter is just around the corner, and what better way to celebrate than by hopping into the exciting world of Easter Slot Plinko? Get ready to unleash the Easter magic with this thrilling slot game that promises fun, prizes, and endless entertainment. Whether you’re a seasoned slot player or new to the game, Easter Plinko Slot offers an unforgettable experience that will leave you craving for more.

Discover the Charm of Easter Plinko Slot

As you embark on this magical Easter adventure, you’ll be greeted with a visually stunning and engaging slot game. The captivating graphics and vibrant colors bring the Easter theme to life, immersing you in a world of bunnies, eggs, and all things festive. Each spin of the reels is like opening a surprise Easter egg, filled with excitement and anticipation.

Easter Plinko Slot is designed to cater to players of all skill levels, ensuring that everyone can have a fantastic time. Whether you’re a casual player looking for some lighthearted entertainment or a high roller seeking big wins, this slot game has something for everyone.

Experience Unmatched Gameplay

One of the highlights of Easter Plinko Slot is its intuitive gameplay that keeps you engaged from start to finish. The mechanics are easy to understand, allowing you to quickly dive into the action without any confusion. Simply place your bet, spin the reels, and watch as the symbols align to create winning combinations.

The game offers a variety of features that enhance the overall gaming experience. From wild symbols that multiply your winnings to exciting bonus rounds that unlock hidden treasures, Easter Plinko Slot keeps you on your toes with every spin. The element of surprise and unpredictability makes each playthrough exhilarating, ensuring that boredom is never an option.

Unlock the Easter Magic with Exciting Bonuses

When it comes to bonuses, Easter Plinko Slot knows how to keep things interesting. The game offers a range of thrilling bonus features that add an extra layer of excitement to your gameplay. From free spins that increase your chances of winning to mini-games that offer lucrative prizes, Easter Plinko Slot takes Easter celebrations to a whole new level.

As you spin the reels, keep an eye out for special symbols that trigger these bonus features. They could be the key to unlocking massive wins and discovering hidden treasures. The more you play, the more opportunities you have to experience the magic of Easter Plinko Slot.

Enjoy Easter Fun Anytime, Anywhere

With Easter Plinko Slot, the fun never has to end. Thanks to its mobile compatibility, you can enjoy this exciting slot game anytime, anywhere. Whether you’re on the go or relaxing at home, simply whip out your smartphone or tablet, and you’re ready to embark on an Easter adventure.

The seamless gameplay and optimized mobile interface ensure that you can fully immerse yourself in the Easter magic, no matter the device you choose to play on. So, whether you’re waiting for the Easter bunny or simply looking to pass the time, Easter Plinko Slot has got you covered.

Conclusion

As Easter approaches, it’s time to embrace the festive spirit and dive into the world of Easter Plinko Slot. Unleash the Easter magic and hop into a world of fun, prizes, and endless entertainment. With its stunning visuals, intuitive gameplay, and exciting bonuses, Easter Plinko Slot offers an unforgettable experience that will keep you coming back for more.

Get ready to embark on an Easter adventure like no other and let the charm of Easter Plinko Slot captivate you. Spin the reels, unlock bonuses, and watch as the Easter magic unfolds before your eyes. It’s time to celebrate Easter in style with Easter Plinko Slot!