What: Gambling business magazine Login Casino offers you a webinar entitled “Traffic Arbitrage – what is it and how to work with it in gambling?” We have brought together the gambling industry experts that will share their exclusive experience on the markets of Europe and the CIS region and will also shed light on the special features of the traffic arbitrage for the gambling industry.
Where: In order to take part in the event one has to register. Registered users will receive an active link to the webinar on the day of the event.
When: The two-day webinar is scheduled for May 29-30 at 16:00 MSK. Length of the webinar – 3 hours.
Format of the event: live broadcast.
What information will the webinar provide the viewer with?
Subject matter of the presentations:
- legal nuances of operating on the iGaming market in 2019;
- benefits of cryptoindustry in gambling;
- how to get the first traffic in competitive niches;
- affiliate marketing: understanding of internal processes and mechanisms of online casino promotion;
- mobile traffic arbitrage in gambling;
- ADULT-traffic conversion in gambling;
- working with iGaming affiliate programs or bloody marketing.
This and much more will be highlighted by the speakers of the webinar:
- Tatyana Nasonova
(Arbitrator, creator of the public page “Surovyj Piterskyj Arbitran” (“Суровый Питерский Арбитран”) and an arbitration team Black Inc.)
- Konstantin Novofastovskyj
(Head of advertising traffic audit service ClicFrog.ru)
(Lawyer at Pravovaya Liniya, LLC, expert in law issues and in the field of legal support in gambling and lottery business)
- Roman Bout
(Founder and general manager of Quintessence – a company that specializes in customer service in Russia and the CIS countries)
- Vyacheslav Ustimenko
(Lawyer, entrepreneur, investment analyst and founder of the law company LawBoot).
But that’s not all. In order to find out the full list of speakers and topics, which they are going to highlight, and get familiar with the program – keep track of Login Casino updates!
Why to choose Login Casino webinar?
Because the Login Casino two-day webinar is a perfect opportunity to receive all the information you need about traffic arbitrage in gambling within a short time frame – concisely, comprehensively, in a flexible way, and most importantly – there is no need to get off your couch.
Cross-section of the most up-to-date information that has been specifically prepared by the gambling industry experts for the webinar participants.
You have not registered yet? Then here is the basic argument:
“I do not offer a Costa Rica license, because such item does not exist. I don’t wear a jacket or a tie, though I am a lawyer. In the morning I make a phone call to Malta, in the evening – to Curacao. During breaks I record videos about gambling for my YouTube channel”. – This is a self-presentation of one of our speakers – Vyacheslav Ustimenko. And now try to imagine how interesting it will be to listen to his speach about cryptocurrency payments and KYC rules, work with Appstore and Google Play as well as limitations for Visa and MasterCard payment Systems.
Do you have a clear picture now? Then do not hesitate and register. See you at 16:00, May 29.
Virtual Football – More Than a Pandemic Fad for UK Bookies?
The global pandemic crisis may have led to a decline in wagering on real life sports matches, but eSports and virtual sports, like virtual football betting, have picked up the slack. That’s because UK bookies have been required to find alternative means to draw players to their sites and these markets seem to be the ticket.
That being said, virtual has already increased in volume for many brands even before COVID-19. For instance, Bet365, Coral and Betway are among several UK bookies that have put in a solid effort to enhance their virtual sports offering. This includes introducing promotions that target the simulated sports market, including sign up offers for new players.
Even London-listed gaming operator 888 Holdings is introducing new virtual sports games on 888Sport. It recently announced in June that it would be extending its partnership with Leap Gaming. The 3D virtual sports portfolio will include virtual football, tennis, horse racing, trotting, greyhounds, velodrome and speedway titles.
With so many leading football bookies in the UK looking to capitalize on the popularity of these simulated betting markets, especially when there is still no knowing when professional sports leagues, competitions and events will return to normal, there is a very good chance that virtual football and others will continue to thrive.
Why Are Virtual Sports and eSports So Popular?
Aside from the obvious lack of mainstream sports markets to bet on due to the coronavirus, it’s important to note that virtual sports and eSports betting previously gained popularity in the last decade among Millennials. This generation of sports bettors grew up playing (and often continue to play) virtual sports, eSports and fantasy sports.
In many ways virtual sports and eSports have changed the way we watch sports. Take eSports for example, instead of watching players compete on a field or race track, the players on these teams compete sitting behind PC screens as they play first-person shooter games like Counter-Strike, battle royale games like Fornite, or high speed strategy games like StarCraft.
Pre-pandemic, these events were held in massive stadiums filled with tens of thousands of fans cheering on the players as they attempted to win the huge cash prize pot. For now, during the COVID crisis, these events simply take place via a live stream on the internet as they once did, long before their popularity evolved them into multi-million-dollar-event stadium fillers.
As for virtual sports, as the name implies, these are digital games based on real sports, like football, tennis, greyhounds, horse racing, motor sports and so on. They are a selection of scheduled fixed odds games that use a random number generator (RNG) to decide the outcome. Punters watch the simulated game playout via video stream.
Punters like virtual sports for a number of reasons. Among the top reasons are that bettors are very familiar with the product and do not need to wait for a live match to watch their favorite sport. They simply login and access the virtual sports schedule to enjoy all the action. Even for those who aren’t familiar with this type of betting activity, it’s easy to take part. You don’t necessarily need to be knowledgeable about the sport to play. Additionally, typically bettors need to wait only between 90 seconds and three minutes to know the result of their bet.
Not Just a Pandemic Fad
Even though virtual football and other virtual sports may be new to some bettors, it has been steadily gaining ground over the past few years, long before the pandemic. For instance, players bet $600 million in the first 12 months after virtual sports betting was introduced in Greece in 2017. Likewise, in Italy, the share of virtual betting increased two times from 1.9% in 2017 to 3.8% in 2019.
Last year, Marin Wachter, the CEO and founder of virtual sports supplier Golden Race, revealed that virtual football was responsible for 79% of the company’s GGR (Gross Gaming Revenue) for 2019. Wachter believes that virtual sports has incredible potential to surpass sports betting revenue in the future, and he’s not the only one. According to E.B. Tucker, a senior analyst for Strategic Investor and Strategic Trader, based on US gambling trends in recent years, he believes that virtual sports betting will be the next $100 billion betting market in the nation.
Of course, for bookies to find success with virtual sports, they need to make sure that they are offering a quality product to customers, including cutting edge graphics, animations, streaming, a wide variety of sports and state-of-the-art RNG to ensure the fairness of the final outcome of the game.
Since this isn’t a problem for most of the major UK sportsbooks, virtual sports has proven and continues to prove itself to be a profitable business because of its low operating costs and consistent margins.
The reality is that the longer it takes for mainstream sports to return, the greater the odds that punters who are new to virtual sports will become more familiar with them and likely fonder of them as well. This being the case, the market’s growing fan base only serves to increase its profitability, which means its very likely that virtual sports will be more than a pandemic fad, with more bookies keen to invest in them for the long term.
Pinnacle Returns to Sweden Following 2-Year Absence
The online gambling operator known as Pinnacle has made a triumphant return to the Swedish market with the relaunch of its sports betting website there. Having obtained a new gambling licence from Sweden’s Spelinspektionen regulatory body, this marks the first time that Pinnacle has been active in the country for two years.
As it happens, it took the brand those two years to apply for and secure a licence from Spelinspektionen, which only began dutifully operating as such in January of 2019. The licence was awarded to Pinnacle in December of last year, but the brand opted to hold off on relaunching its sportsbook until a later date. And it seems as though that date has finally arrived.
It was only earlier on this week that the Swedish government gave its permission for the country’s top-tier football club competition, Allsvenskan to recommence. With the reintroduction of that particular competition, Pinnacle chose now as the perfect time to re-open its doors in Sweden, too. This gives it quite the edge over some of its competition, with a sort of new sportsbook for gamblers to sign up to and proceed with their sports bets on teams competing in the Allsvenskan.
Pinnacle Sits Amongst Some of the Best in Sweden
Speaking of the relaunch of the Pinnacle bookmaker site, CEO of the brand Paris Smith said that it marks a proud moment for them, as Sweden is one of the key markets. He spoke of many loyal customers using the Pinnacle sportsbook over the years, and pointed out that the company did leave the market two years ago on good terms to be able to return now “as a fully licensed, regulated operator”.
Various sportsbooks are active within the Swedish market at current, and Pinnacle can now consider itself amongst the best licensed bookmakers operating there. In fact, the best bookies in Sweden are the ones that own licences from Spelinspektionen. While a few sites have operated without a licence, the regulatory body has been swift to close them down. Browsing through a collection of the best will allow you to locate one that caters specifically to your needs and requirements.
Smith went on to state that now Pinnacle is in possession of a licence from Spelinspektionen, it fully embraces the Swedish regulations, with a goal of doing things the right way. “Having done so”, he continued, “we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and be a key part in the development of the market”.
The relaunched version of Pinnacle in Sweden isn’t so different from its previous incarnation. A wide range of betting options can be found at the platform, with traditional sports and some additional unique possibilities also being present on the site. It has also incorporated eSports into its range of options, meaning that gamblers within Sweden will be able to engage in quite the selection of sports betting opportunities.
Do the right thing
James Ashton from Find My UK Casino says that affiliates and operators must be responsible in their approach to engaging players over the coming months
As an online casino affiliate that prioritises responsibility and compliance above all else, I was saddened to receive emails from several of our operator partners regarding a small number of publishers that have looked to leverage the on-going global crisis to their advantage.
These emails are reminding affiliates of the terms and conditions which they agreed to when partnering with the operator, most notably that all marketing activity undertaken must be responsible and compliant at all times.
For those that are not, they risk having their accounts terminated with immediate effect. And rightly so. Professional online casino affiliates do not need to rely on a global crisis to drive traffic to their sites – if anything, they should be taking additional steps to protect their players.
Since the UK lockdown came into force last week, we have seen traffic numbers increase. This, of course, is to be expected as more people are now working from home or not working but being required to stay at home.
This is good for us and other affiliates, and equally positive for our operator partners. But we all have to take a responsible approach and ensure that we go above and beyond to provide players with the information they need to make an informed decision about if and where to play.
This includes ensuring bonus terms and conditions – significant and full – are correctly displayed while also creating explainers about wagering requirements, the tools available to help keep in control of their play and how to ensure they play at licensed and reputable brands.
We are prioritising pages such as these over high-volume ranking pages that are proven to drive players from the SERPs to our pages and ultimately to the online casino brands we recommended. As a result, we have seen retuning site visitors increase over the past two weeks.
One of the most effective ways online casino affiliates can protect players at a time when site traffic and demand is likely to increase – at least over the coming weeks and months – is to only work with the best online casino brands out there.
These are not necessarily the most established brands or those that hold multiple licences, but those that go the extra mile to educate players about responsible gambling and provide them with additional features to manage their play.
As an affiliate focussed on the UK market, we only work with those that hold a UK Gambling Commission licence. Others don’t do this and some even actively promote brands that are not UK licensed to UK players on pages about Online Casinos Not On GamStop.
This is irresponsible on many levels, but amid the current climate is putting the most vulnerable at greater risk than ever before.
We also work very closely with our operator partners to ensure that all the content we create around their brand(s) is 100% compliant, and also seek feedback on other aspects of our site to ensure we are doing everything we can to meet the highest possible standards.
This is always important but particularly right now as people find themselves with more time on their hands but perhaps with less disposable income to spend. That’s not to say they shouldn’t play online casino, but affiliates and operators must do all they can to ensure they play responsibly.
There is clearly an opportunity to target the growing number of people being confined to their homes, but affiliates and operators must do the right thing and ensure they do not take advantage of the situation and use is to their advantage.
Affiliates and operators should be investing time and resources into helping players enjoy online casino play if that is how they want to spend their time and money, but in a way that is healthy and within their means both personally and financially.
So although I was sadden to receive emails from operators stating that affiliates should not be leveraging the current global crisis and using it to their advantage, I was encourage to see that they had taken serious steps to identify, prevent and punish those that are.
That being said, it is really down to affiliates to do the right thing in the first place and it seems that despite the tremendous efforts being made by regulators, watchdogs, operators and publishers, a small minority continue to act irresponsibly, doing untold damage to the rest of the sector.
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