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WeAreCasino, a Netherlands-based casino games supplier, has integrated a poker product from EvenBet Gaming into its platform. With this, WeAreCasino now has a responsive and reliable solution in a vertical that the global gaming scene is refocusing on.
WeAreCasino considers this as a stragegic move in which new product “breathes new life” into an overlooked vertical, delivering benefits across a number of KPIs – especially given that reliable cross-selling techniques and user-engagement have become ever more elusive in an increasingly regulated space.
Christian Maglia, WeAreCasino’s chief commercial officer, said: “We are delighted to be able to offer our partners EvenBet’s full range of poker games, thereby enhancing all our operators’ offerings with this world-class platform. We feel sure it will prove a successful long-term relationship.
“We were particularly drawn to the ease of integration, coupled with EvenBet’s 15 years’ experience and commitment to reinvigorating in the gaming domain. Especially with a mind to improving player loyalty and engagement, which is a major concern for traditional sportsbooks and casinos.”
Source: InterGameOnline
Source: European Gaming Media
