The year 2018 will mark the 5-year business anniversary of Telegram, the messenger created by the father of the CIS most popular social network VKontakte Pavel Durov. Between now and then, the company developed greatly: from the favorite app for geeks to a popular communication tool with a huge number of channels and groups. 10 million active users in Russia and about 100 million users all over the world confirm the company’s success. No wonder that Telegram aroused the interest of mass media and Login Casino in particular.
However, a new Durov’s creation differs greatly from the classic social network. The development and maintenance of the Telegram-channel has a number of peculiarities to consider. This is especially important when it comes to the media channel.
Convey the information directly to the reader.
This is the main plus of the messenger – any post is guaranteed to be sent to readers. Nevertheless, this is something you should be careful about, because simple link to your site may push off the spoiled audience. The main point here is that Telegram, at the very beginning, attracted users by its warmth and coziness, the tone of the publics and first media accounts in the Russian-speaking Telegram, was “pally”.
Telegram channels allow you to be closer to the audience. Therefore, content publishing should be treated particularly carefully: take into account the time of day (do not publish the news without extreme necessity at three o’clock in the morning), don’t be intrusive. Otherwise, either the channel will be unsubscribed or the message sound will be muted.
No effect of viral information dissemination.
Unlike other social networks, where a catchy headline, picture or video leads to a mass link sharing, answer’s a lemon in Telegram. All because the only chance to “repost” in the messenger is to create a publication on another channel with a link to your channel. Certainly, there is always a place for sensational headlines and interesting news, but Telegram is about stability and loyalty, not about a rapid growth and hype.
Opportunity to experiment
If you want to create a media channel, you need to get onto all the functions of Telegram: what differs channels from groups, what is supergroup and how to use bots. One of the best examples of classical media integration into the Durov’s product is Meduza.
They use bots particularly well. There are bots to every taste, whether you want to read the most rated news or only good news. In addition, almost everyone in the editorial office has its own telegram-channel, which increases the opportunities of information presentation, including informal sources.
Prepare for the transition
To open your channel you need to prepare thoroughly:
Create a logo, description, and name.
Post 5-10 news daily. While the channel has no readers, you can do it in a row, not considering the time.
Prepare and publish a post about channel creation on the available resources. Describe the purpose and advantages of your channel over other resources.
Invite readers from your mailing database (if you have one).
When the channel is created and launched, do not be afraid to look for your development path; experiment, but don’t forget for whom and for what you publish the content. After all, one of the key elements of Telegram channel development is stability.
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