The annual Global Lottery Messenger Forum (GLMF) will be taking place on Tuesday 11th July 2017, and is now a part of the iGaming Super Show. The event, which is in its fourth year already, has become the industry’s leading lottery-focused event.

Attend the Global Lottery Messenger Forum and you will be able to:

• Learn and collaborate with over 100 industry executives from 19 jurisdictions.
• Attend an exclusive networking dinner after the conference has ended – ensuring that you make those connections count.

Register today for the Global Lottery Messenger Forum, which includes access to the iGaming Super Show.

Register before the 15th May and qualify for the super early bird rate and you could attend the Global Lottery Messenger Forum and networking dinner for just £399 + VAT.

The Global Lottery Messenger Forum is proudly sponsored by:

“GLMF is the only global, annual event for the lottery messenger and betting on lotteries industries, and a brand for diverse, relevant industry education, complemented by excellent, global networking opportunities; the latter building on the strength of delegates from 22 countries who attended GLMF2016. With the industry trending towards betting on lotteries, regulation, and strong gaming operators, partnering with iGaming Business takes GLMF mainstream, leaning on their massive International conference organising experience, complemented by their strong involvement in the gaming industry.” Stuart        Ballan, CEO, SaltarPay

iGaming Business and the Sports Betting Community (SBC) are pleased to announce that they will be teaming up to host the SBC Betting Forum at the iGaming Super Show, which is taking place on the 11th – 14th July 2017.

The SBC Betting Forum will take place on Wednesday 12th July 2017. It is a dedicated conference for the sports betting industry and a meeting place for the sector to come together to learn and network.

As well as running the conference on Wednesday, there will also be an SBC lounge on the show floor and exclusive networking drinks – stay tuned for venue information!

“SBC is really happy to work closely with iGaming Business to play an enhanced role at the iGaming Super Show this year. We’ve always believed that bookmaking deserves more prominence and the SBC Betting Forum is intended to encourage discussion about some of the key topics affecting the European betting industry,” commented Andrew McCarron, Managing Director of the Sports Betting Community.

The SBC Betting Forum will cover the latest trends, strategies and opportunities in the sector and will focus specifically on the customer and what you can do to stand out from the crowd.

“We are really pleased to be partnering with SBC to bring the SBC Betting Forum to the iGaming Super Show. SBC are incredibly well respected in the sports betting industry by partnering with them we are able to ensure that we have the very best speakers, conference content and networking opportunities available for the sports betting sector at the iGaming Super Show.” said Shona ODonnell, Event Director at iGaming Business.

The SBC Betting Forum will be held on the 12th July 2017 at the RAI Exhibition and Convention Centre in Amsterdam as part of the iGaming Super Show. The conference is free for all delegates to attend.

Register for free here.

There are only around 3 weeks left until the Amsterdam Affiliate Conference 2016 opens its doors and sets the stage for a never seen before event with many surprises installed for attending affiliates.

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While browsing the speaker section we have found a huge lineup of expert speakers, among which Cillian Barry, Co-founder and CEO of RaceCaller, a social platform providing Tipping Games and related social data to Channel 4, Sporting Life, The Sun, SkyBet, At The Races, Ladbrokes, Stan James, 888Sport and several others.

Cillian will be the speaker for the “Follow, like, share… convert” session which aims to bring top tips to deliver brand building campaigns with an impactful ROI.

We have asked Cillian to give us on overview and a short preview of what’s ahead and what should delegates be looking for when attending his session. Below you will find the Q&A session we have conducted with him:

EEG: Hi Cillian, first, let me thank you for doing this interview and we are certain the your topic is expected by many of the delegates attending the Amsterdam Affiliate Conference.

As we know, social media may still only drive a small share of signups, but its impact is becoming impossible to ignore. Social-driven betting activity and referral traffic are rising at a faster pace than all other online channels. Which are the key social media channels on which affiliates should focus more and what should their main strategy be?

Cillian: Affiliates and bookmakers need to take a close look at their social media plan and honestly assess the business case for it and the real cost of it. Too often social media is, incorrectly, considered “free” media and therefore less accountable than other marketing activity. Once you clearly define what you are trying to get out of social media and the numbers you will judge it on then take the time to trial each channel. You will then make an informed decision rather than following the crowd and jumping on WhatsApp or the latest hot channel.

EEG: You session is called Follow, Like, share …. convert. The title suites the contents of a marketing plan. However it is most of the times an overlook method. Why is that? Why are many still focusing on mailing list and other methods of driving targeted traffic?

Cillian: With RaceCaller, and more recently SportCaller, we are finding that it is the message, and not the medium, that comes first – you need to figure out what you have to say before worrying about where to say it. In our experience, casual punters respond well to tips and comments from other sports fans, ideally fans that have proven themselves handy at finding winners in the past. Our 3^rd party clients then use this social data to drive betting activity, through any channel they want.

EEG: When it comes to social media contents, we must never forget about infographics and branded images. Should affiliates focus more on their image and building their social presence as a brand?

Cillian: Social media is a crowded space and like any crowded space it is necessary to stand out if you want to be seen. Think of the guys and, more often, girls in the crowds at football or rugby matches that get picked out by the cameraman. It is the same with social media – it is not for the shy or retiring.

EEG: As a closing question, is your session going to be fun and educative?

Cillian: Let’s wait and see.

To hear more about this topic and most important, hear from affiliates who are transforming their brands with social media and reaping the rewards by driving conversions, make sure you attend the 14:45 session on the 9th of June at the Amsterdam Affiliate Conference. The experts will share top tips for creating effective content and will dissect the differences between social platforms.

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