iGaming-focused marketing consultancy to provide strategic digital marketing services to Irish online sports-betting brand
The UK based strategic digital marketing consultancy that focuses on the iGaming and retail betting sectors, Best Odds Marketing, revealed that it partnered with McBride Racing Ltd, the Irish operator of online sports betting brand MintBet, in order to manage the brand’s strategic digital acquisition marketing program in the UK.
MintBet hired Best Odds to manage its online marketing and affiliate program promotions ahead of the launching of its official program. The agreement establishes that Best Odds Marketing, led by Lee-Ann Johnstone, will become the official marketing partner for MintBet. The two companies will work in partnership to strategically acquire new customers for MintBet and promote the brand in the broader UK market under its existing regulated license.
“We’ve partnered with Best Odds Marketing because they know this space and have years of proven award-winning experience in acquisition within the iGaming sector. We will leverage their knowledge and expertise to create a competitive offering and actively promote our sports betting and casino brand in the UK.”- stated Thomas McBride, Head of Marketing at MintBet.
Lee-Ann Johnstone, founder and CEO of Best Odds Marketing, added: “Partnering with MintBet to help launch this exciting new brand and provide strategic marketing support is a great challenge for our team. It’s very exciting to work alongside an organisation that is focused, open to trying innovative marketing techniques and dedicated to building strong affiliate relationships. We look forward to being part of their brand journey online and helping them launch their affiliate program soon.”
About MintBet.com
Founded in 1979, McBride Racing Ltd. established its retail arm in 2003 and now offers a high-performance sports-betting and online casino service. MintBet is the exciting and dynamic online re-brand of McBride Racing Ltd, benefiting from over 40 years of industry experience as the family-run bookmaker of choice for customers in the Republic of Ireland and Northern Ireland.
About Best Odds Marketing
Founded in 2017, Best Odds Marketing is a strategic digital marketing consultancy offering affiliate management and digital marketing strategy, servicing the iGaming and retail betting market. With a wealth of expertise growing programmes in the iGaming sector, Best Odds Marketing offers comprehensive digital marketing services based on a collaborative client approach.
