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NEKTAN BOOSTS PLAYER MANAGEMENT WITH LAUNCH OF NEWLETTE CRM AND ENHANCED BUSINESS INTELLIGENCE TOOLS - Eastern European Gaming - News - Interviews - Legal Market Updates - Premium Reports - Events - Directory
Nektan PLC, a leading international B2B gaming solutions and services provider, has significantly enhanced its player management offering by partnering with Newlette. Newlette uses science to increase customer lifetime value, loyalty and entertainment. Through the use of 48 machine learning algorithms, Newlette models player behaviour, presenting the optimum offers and bonuses, based on individual playing […]
George Miller