ALEA has completed the acquisition of LadyLucks.co.uk from International Game Technology (IGT).
Launched in 2004 as the market’s first mobile-only casino, LadyLucks.co.uk will now be offered across both desktop and mobile channels.
ALEA has also increased the total number of game providers from two to seven, with LadyLucks.co.uk now featuring more than 80 games from the likes of IGT, NetEnt and Microgaming.
To support the move, which comes shortly after ALEA obtained a licence in the UK, the firm has hired Sarah Quinan to serve as casino manager at LadyLucks.
Alexandre Tomic, co-founder of ALEA, said: “This is a bold move from ALEA, and forms part of our battle plans for the UK market; now that we have a licence from the Gambling Commission, we want to significantly grow our presence in the country.
“LadyLucks is already benefitting from the ALEA touch; we have quadrupled the number of game suppliers, rolled out games on desktop as well as mobile, and given players access to free spins for the very first time.”
ALEA was founded with the aim of creating a world-class online casino experience and to design and develop new technologies and innovations to drive player engagement and take online casinos to the next level.
