Data science, artificial intelligence, IoT, blockchain and VR to strongly impact this dynamic sector
Acapture, a global, data-driven omnichannel PSP, has published the findings of its latest research, exploring Consumer technology and the future of online gambling. The report reveals how the biggest consumer technology trends will influence the internet gambling industry over the next four years.
The research found that the value of the online gambling sector is estimated to reach USD 59.79 billion by 2020, one of the crucial factors of this success being the quick and effective way the industry has adapted to advances in consumer technology. The five trends analyzed in the report are data science, artificial intelligence, IoT, blockchain and virtual reality (VR).
Data analytics brings the opportunity for gambling operators to develop more personalized offers and highly targeted marketing campaigns. Artificial intelligence is rapidly improving customer service in the online gambling industry, with the creation of smarter, more ‘human’ chatbots. The increasing number of wearables and smart technology devices is expected to create more consumer data collection points, successfully combining online and offline operations with greater ease than before. Blockchain technology is expected to improve customer trust in both payment security and the integrity of online games. Ultimately, VR is the most exciting channel for online gambling at the moment, enabling consumers to experience gambling in a way that no other online channel could before, offering a complete, immersive journey.
“In a dynamic and exciting industry like online gambling”, said Cheng Liem Li, Chief Commercial Officer at Acapture, “one must keep up with the latest innovation in consumer technology as it has a direct impact on the way consumers like to bet. Technology trends such as data science, artificial intelligence, IoT, blockchain and virtual reality will bring online gambling to an entire new level, with immersive experiences for consumers and more insight and support tools for operators, helping them deliver improved offerings.”
A detailed overview of how these technology trends will impact the industry can be found in the latest Acapture report, Consumer technology and the future of online gambling, available here.
About Acapture
Acapture is the subsidiary company of Payvision, one of the world’s fastest growing global card acquiring networks. Licensed as a payment institution by the Dutch Central Bank, Acapture combines with Payvision to maximize the revenues of merchants and help them grow their business globally through a complete data-driven omnichannel payment solution, capable of managing a payment at every stage, from checkout to fund collection to settlement.
Together with its parent company, Payvision, Acapture, was awarded Best PSP at the 2017 MPE Awards in Berlin, and it specializes in maximizing revenue for merchants and marketplaces with international ambitions. Acapture’s system features SlicePay for simplified allocation of funds to multiple parties from a single transaction, data science management for improved authorization rates, a one-day integration using one RESTful API, flexible, consolidated reporting, a streamlined reconciliation process, global card acquiring and the ability to handle 80+ of the most popular alternative payment methods and 160+ transaction currencies.
