Bet It Drives with Tamar Badashvili on What Keeps Operators Ahead
Published
In iGaming, being first matters, but staying ahead takes more than money, company size, or reputation. For the Season 5 finale of Bet It Drives, Tamar Badashvili, CEO of SetantaBet, joins Yevhen Krazhan, CSO at GR8_TECH and host of Bet It Drives, for a ride through Lisbon covering competition, sportsbook technology, leadership, risk, and why being first still matters.
From choosing the right sportsbook partner to understanding local markets and knowing when to trust instinct over data, Badashvili breaks down the decisions operators face as they try to grow without losing speed.
“You always have to be flexible. As flexible as possible,” she says. “Otherwise, there is almost no chance to survive.”
In the Season 5 finale, Tamar Badashvili gets into:
Why Setanta Bet chose GR8_TECH as its sportsbook partner, and what she believes providers still need to improve
Why understanding the local market matters more than choosing the biggest technology supplier
Why being first with a new feature, innovation, or even promotion can create a lasting competitive advantage
Performance versus gut feeling, and why experience can make instinct more powerful
Why flexibility is essential for operators navigating rapidly changing regulated markets
How Georgia’s established gambling market, experienced workforce, and regulatory environment could create bigger opportunities for the country
The realities women in senior leadership can still face in business negotiations
The biggest amount SetantaBet has lost in a single day
Why Stake is one competitor she would consider working for
Why she turns to Gen Z colleagues when testing ideas around brand, marketing, product, and strategy
The conversation also gives a rare operator-side view of the relationship between a sportsbook and its technology provider. Badashvili is direct about both what works and what could work better, pointing to deeper local-market knowledge and continued product development as areas that can unlock more value.
“Tamar has a very practical way of looking at business,” said Krazhan, host of Bet It Drives. “What makes this conversation especially interesting is that she speaks from the operator’s seat. She knows what she expects from technology partners, what players expect from operators, and how quickly both sides need to adapt when the market changes.”
Watch or listen to Season 5, Episode 3 of Bet It Drives on:
About Bet It Drives Show
Bet It Drives Show, powered by GR8_TECH, is your front seat in the iGaming World. Take a ride with iGaming leaders discussing today’s industry challenges and future opportunities. This is not your average podcast: guests get pushed to answer bold questions and spill industry secrets.
It’s a rolling conversation, from quick laughs to hard truths, mixed with quickfire games and yes, even some singing. Driving the show is Yevhen Krazhan, CSO at GR8_TECH, joined by iGaming masterminds as they cruise past iconic landmarks worldwide.