Mindway AI Becomes Betting and Gaming Council Associate Member

AI-led safer gambling technology provider Mindway AI has become an Associate Member of the UK’s Betting and Gaming Council (BGC) trade body.

The company, which supplies the GameScanner and Gamalyze software to igaming and land-based gaming operators, is now more closely tied to BGC members.

GameScanner analyses player behaviour to flag potential signs of problem gambling, while Gamalyze is an interactive game that tells players about their gambling habits.

Gamalyze began as a card game, but football and NFL-themed iterations of the product have since been rolled out.

“The BGC’s Associate Membership scheme brings specialist organisations closer to our members, encouraging knowledge sharing and collaboration across areas including technology, compliance and safer gambling,” the BGC said.

“We look forward to working with Mindway AI and welcoming the expertise they can offer to BGC members who wish to engage with them.”