Blask launches Ask Blask AI assistant with access to iGaming dataset

Blask has launched Ask Blask, a chat-based AI assistant that the company says provides access to its full iGaming market intelligence dataset covering markets, operators, providers and games. Blask said the dataset spans more than 5,000 licensed and unlicensed operators across 140+ countries.

The company is selling Ask Blask as a standalone product rather than bundling it into a Blask subscription. Pricing starts at $49 per user per month and includes a US dollar balance to spend on queries, with the option to top up if the balance runs out before the end of the month.

Blask said Ask Blask responds in the language used in the question and, for analytical queries, shows how it reached an answer and which Blask data it used, allowing users to trace figures back to source. The assistant can also be opened from Blask’s Market Explanation with the relevant period, country and explanation pre-filled, according to the company.

"Users come to a dashboard with questions its designer never planned for," said Max Tesla, CEO and Co-founder of Blask. "To answer 'Why did my brand drop in Kenya last month?' you have to check the market, the competitors, the sports calendar and the regulator. Our analysts did that by hand, one customer at a time. With Ask Blask, a regional manager asks the question the way they'd ask a colleague and gets a first answer in about a minute. Any company can plug in a language model. Our historical data makes the answers useful, and Ask Blask shows which data it used so you can check it."

Blask said Ask Blask is aimed at analysts, operators, affiliates and game providers seeking ad hoc answers on markets, brands and games, and that the product is available now.