First Look Games, TAG Media and GameOn launch affiliate service Studio Leaders

First Look Games, TAG Media and GameOn have launched Studio Leaders, a joint venture aimed at helping iGaming game studios identify affiliate opportunities and execute campaigns through a single managed service.

The companies said Studio Leaders combines First Look Games’ affiliate data with TAG Media’s affiliate management and GameOn’s campaign and content support. The service is positioned to cover work studios often don’t resource internally, spanning affiliate outreach, placements and ongoing content.

Citing First Look Games’ own data, the companies said affiliates account for “anywhere from 19% to 95% of an operator’s new depositing customers.” First Look Games added that its platform tracks more than 55,000 games across a network of over 1,000 affiliate publishers in 79 markets, enabling studios to monitor representation and performance by market.

Studio Leaders is designed to operationalise that data with market-by-market publisher targeting, affiliate and streamer recruitment, sponsored placement management, and supporting services including content kits, compliance reviews and reporting. GameOn’s remit includes campaign production and content such as affiliate Q&As, merchandise and creative assets.

Alex Wilson, Head of Marketing Division at GameOn, said: “Studios can now see where their games are winning or losing across the affiliate ecosystem, but most have lacked the resources to act on it. Studio Leaders is built to change that.

“First Look Games shows where the opportunities are, TAG Media works the affiliate outreach and placements, and GameOn produces the content that turns it all into visibility a studio can measure. We’re extremely proud to be launching this first-of-its-kind service.”

Tom Galanis, Chief Executive Officer at TAG Media & First Look Games, added: “For years, studios have poured their hard work into excellent games and then released them into a market they had no visibility over.

That never sat right with me, which is why we built First Look Games. Studio Leaders is what comes next, offering both the intelligence a studio needs and the team to act on it, all in one place. For studios who are serious about ensuring their games are truly represented to the player audience – something only the affiliate channel offers, that combination simply hasn't existed until now.”