ProfitDuel launches sports betting data and tools platform in Ontario

Liquidity Media’s subscription product expands into Canada as Ontario’s iGaming market continues to grow year over year.

ProfitDuel has launched its sports betting data and tools subscription platform in Ontario, Canada, marking the company’s first expansion into the Canadian market.

The product, owned by Liquidity Media, is positioned as a software and information service for bettors. ProfitDuel said it does not operate a sportsbook or casino and does not accept bets. The company’s tooling includes odds matching, arbitrage bet finding and expected value software, alongside strategy guides and user support.

"The sports betting sphere has exploded in North America. Sportsbooks, casinos, and now prediction markets are all competing for the same consumer's attention," said Casey Halpern, General Manager at ProfitDuel.

Halpern added: "As the number of options keeps growing, so does the complexity for the average consumer trying to maneuver it all. We built ProfitDuel and have continued to evolve with the aim of helping individuals make sense of a rapidly changing industry space. We are doing this by giving people access to data, tools and education, helping them make more informed decisions rather than seeking out the latest offers with little knowledge. Ontario is a natural next step for that mission."

The move comes as Ontario’s regulated private iGaming market continues to expand. According to iGaming Ontario, the province generated C$396.3 million in gross gaming revenue in August 2026, including C$54.4 million from sports betting, with total market revenue about 18% higher than August 2025.

ProfitDuel said additional Canadian provinces are expected to follow “in the coming months” as part of a broader national rollout. Separately, the company said Liquidity Media has served more than 500,000 members across the U.S. and Europe over the last two decades.