iGB L!VE returns to Amsterdam in 2027 with revamped event format

Organizer WorldGaming says the new model will focus on executive attendance, buyer quality and closed-door deal-making.

iGB L!VE will return to Amsterdam in 2027, with organizer WorldGaming positioning the move as part of an updated event format shaped by feedback from operators, affiliates and technology suppliers.

WorldGaming described “iGB L!VE 2.0” as a rebuild of the show model, aimed at reducing “standard trade show noise” and increasing “buyer quality, executive density, and meaningful, closed-door deal-making.” Registration and rebooking details are expected to be announced “shortly,” but no dates or venue details were provided.

The company said the 2027 Amsterdam edition will cover areas including online casino content, sports betting technology, SEO, automated compliance, and CPA/RevShare commercial models, with a focus on senior operators, high-volume affiliates and tier-one B2B suppliers.

Stuart Hunter, Managing Director at WorldGaming, said: “Over the last two years, whether standing on the show floor, sitting down over a coffee, or in research discussions, the exact same conversation kept coming up. Whilst we are responsible for governing the delivery of the show, iGBL!VE really belongs to the community and it was clear about what they loved, but equally honest about what needed to evolve. We realised that listening wasn't enough, it was time to act.

“Returning to Amsterdam isn’t just about coming home to the city where so many of our industry’s best relationships were born but also about bringing back a completely new and improved iGB L!VE. One that respects people’s time, puts high-value connections first, and truly belongs to the community. We believe the homecoming will be a real home run.”