Honoré Gaming integrates TAP affiliate platform across its operator network

Deal targets French-speaking Africa and Latin America, following Smartico CRM rollout on the Honoré Gaming platform in May.

Honoré Gaming has partnered with The Affiliate Platform (TAP) to integrate TAP’s affiliate management software across its operator network in French-speaking Africa and Latin America.

The companies said operators using the Honoré Gaming platform will be able to run affiliate programmes through TAP without leaving their existing setup, supported by Honoré Gaming’s in-house Marketing & Affiliation team.

TAP, which is built for iGaming, is used by more than 100 companies, according to the supplier. TAP said it handles around 35.5 million clicks and 1.4 million registrations daily across a network of more than 2.1 million affiliates.

The integration is positioned as part of a broader stack update on the Honoré Gaming platform. TAP is a sister product to Smartico, whose CRM and gamification tools were added to the Honoré Gaming platform in May. Honoré Gaming said players acquired via affiliates will flow into the same loyalty and retention journeys operators already run.

Valentin Raigue, Chief Product Officer at Honoré Gaming, said: “Our partnership with TAP strengthens the affiliate marketing capabilities we offer our operator partners, combining proven technology, seamless CRM integration and dedicated support. We take on the workload, helping operators reduce costs, attract higher-value players and ultimately grow their revenue.”

Yuval Mechoullam, Chief Business Development Officer at The Affiliate Platform, added: “Honoré Gaming gives TAP immediate reach into markets where affiliate marketing has plenty of room to grow. Its operators already use Smartico to keep players engaged, so the players our affiliates bring in land in loyalty journeys that are already working.”