Imagine Live enters Belgium and the Netherlands via Gaming1 deal

Gaming1 will integrate Imagine Live’s live dealer and game show titles for both regulated markets, subject to local requirements.

Imagine Live has partnered with Gaming1 to launch its live casino portfolio in Belgium and the Netherlands, marking the supplier’s first operator agreement in both regulated markets.

Under the deal, Gaming1 will integrate Imagine Live’s content across its local offerings in Belgium and the Netherlands. The companies said the rollout will be delivered in line with jurisdiction-specific requirements, with regulatory compliance and player protection highlighted as priorities.

The planned deployment includes live dealer games and game show formats. The companies did not disclose a launch date, saying the scope and timing will be determined per market in accordance with applicable regulatory requirements.

Imagine Live said it develops and produces content from studios in Armenia, Romania and Spain, where it operates more than 200 tables. The supplier added that since launching in 2022 it has expanded its portfolio to 19 game types.

Nadiya Attard, Chief Commercial Officer at Imagine Live, said: “Securing our first operator launches in Belgium and the Netherlands with Gaming1 is an important achievement for us and shows how far we’ve come since launching in 2022.

“We’ve put a lot of work into developing our portfolio and building the infrastructure to support our international growth. Working with an established operator like Gaming1 gives us the opportunity to take that investment into new markets and we look forward to building a strong partnership together.”

Charlène Renier, Public Relation and External Communication Manager at Gaming1, added: “Our collaboration with Imagine Live reflects Gaming1’s commitment to combining technical expertise with a responsible approach to entertainment.

“In both Belgium and the Netherlands, our approach to this partnership is guided by technical quality, regulatory compliance and player protection, with due regard for the specific requirements of each of these regulated markets.”